5things2know.About Web Redesign

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5 things everyone should consider before starting a Website redesign project

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5things2know.About Web Redesign

  1. 1. 5 Things to Know Before You Redesign Your Website
  2. 2. 1. Protect What’s Working <ul><li>Your existing Website has valuable assets. </li></ul><ul><ul><li>Popular content </li></ul></ul><ul><ul><li>Referring sites </li></ul></ul><ul><ul><li>Inbound links </li></ul></ul><ul><ul><li>Conversion tools </li></ul></ul><ul><ul><li>Key words </li></ul></ul>
  3. 3. 1. Protect What’s Working <ul><li>Use analytics to help identify your assets </li></ul><ul><li>Know how your existing customers use your Website </li></ul><ul><li>Inventory your assets and preserve them for the new site </li></ul><ul><li>Replicate key features of your working assets in your new content </li></ul>
  4. 4. 2. Beauty is Only Skin Deep <ul><li>Know the role of Design </li></ul><ul><li>Design should </li></ul><ul><ul><li>Reflect the brand character </li></ul></ul><ul><ul><li>Be true to the brand design standards </li></ul></ul><ul><ul><li>Provide continuity </li></ul></ul><ul><ul><li>Make the site clear, readable and easy to navigate </li></ul></ul>
  5. 5. 2. Beauty is Only Skin Deep <ul><li>Design should not </li></ul><ul><ul><li>Dominate project spending </li></ul></ul><ul><ul><li>Determine content </li></ul></ul><ul><ul><li>Eliminate working assets </li></ul></ul><ul><ul><li>Inhibit mobile viewing </li></ul></ul>
  6. 6. 3. More Visitors = More Leads <ul><li>Select a Web designer who understands programming factors that influence search results </li></ul><ul><li>Select a project manager who understands how content influences inbound marketing </li></ul>
  7. 7. 3. More Visitors = More Leads <ul><li>Have a content development strategy </li></ul><ul><ul><li>New and changing content keeps search rank high </li></ul></ul><ul><ul><li>Include multimedia </li></ul></ul><ul><li>Develop an inbound link strategy </li></ul><ul><ul><li>Referrals from other sites drive search rank up and deliver unique traffic </li></ul></ul>
  8. 8. 3. More Visitors = More Leads <ul><li>Incorporate analytics to track important metrics and inform change </li></ul><ul><li>Include content management tools to enable nimble changes and create new content </li></ul><ul><li>Enable mobile viewing </li></ul>
  9. 9. 4. Conversion is King <ul><li>Experiment with a variety of landing pages and calls to action </li></ul><ul><ul><li>Remember, not all traffic will start on your home page </li></ul></ul><ul><li>Plan incentives to convert landing page visits to action </li></ul><ul><li>Consider incorporating software to capture, track and rank leads, automate responses to leads or assign leads to your sales force </li></ul>
  10. 10. 5. Incorporate Social Media <ul><li>Blogs </li></ul><ul><ul><li>A good source of news and additional content on an ongoing basis </li></ul></ul><ul><ul><li>Important source of inbound links and RSS subscriptions </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Creates communities of advocates </li></ul></ul><ul><ul><li>Allows conversations and special offers </li></ul></ul><ul><ul><li>Enhances sharing </li></ul></ul>
  11. 11. 5. Incorporate Social Media <ul><li>Twitter </li></ul><ul><ul><li>Supports community building </li></ul></ul><ul><ul><li>Drives traffic to your Web assets </li></ul></ul><ul><ul><li>Enables social listening </li></ul></ul><ul><li>You Tube, Flickr, and Others </li></ul><ul><ul><li>Places searchable and referring content on other social networking sites </li></ul></ul>
  12. 12. Capabilities <ul><li>Experienced Web Redesign Project Manager </li></ul><ul><li>10 years of progressive and diverse marketing and communications experience </li></ul><ul><li>Inbound Marketing strategist </li></ul><ul><li>Digital Content producer for copy and multimedia </li></ul><ul><li>Experience with local Web designers and programmers </li></ul>

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