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5things2know.About Web Redesign
5things2know.About Web Redesign
5things2know.About Web Redesign
5things2know.About Web Redesign
5things2know.About Web Redesign
5things2know.About Web Redesign
5things2know.About Web Redesign
5things2know.About Web Redesign
5things2know.About Web Redesign
5things2know.About Web Redesign
5things2know.About Web Redesign
5things2know.About Web Redesign
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5things2know.About Web Redesign

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5 things everyone should consider before starting a Website redesign project

5 things everyone should consider before starting a Website redesign project

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  • 1. 5 Things to Know Before You Redesign Your Website
  • 2. 1. Protect What’s Working <ul><li>Your existing Website has valuable assets. </li></ul><ul><ul><li>Popular content </li></ul></ul><ul><ul><li>Referring sites </li></ul></ul><ul><ul><li>Inbound links </li></ul></ul><ul><ul><li>Conversion tools </li></ul></ul><ul><ul><li>Key words </li></ul></ul>
  • 3. 1. Protect What’s Working <ul><li>Use analytics to help identify your assets </li></ul><ul><li>Know how your existing customers use your Website </li></ul><ul><li>Inventory your assets and preserve them for the new site </li></ul><ul><li>Replicate key features of your working assets in your new content </li></ul>
  • 4. 2. Beauty is Only Skin Deep <ul><li>Know the role of Design </li></ul><ul><li>Design should </li></ul><ul><ul><li>Reflect the brand character </li></ul></ul><ul><ul><li>Be true to the brand design standards </li></ul></ul><ul><ul><li>Provide continuity </li></ul></ul><ul><ul><li>Make the site clear, readable and easy to navigate </li></ul></ul>
  • 5. 2. Beauty is Only Skin Deep <ul><li>Design should not </li></ul><ul><ul><li>Dominate project spending </li></ul></ul><ul><ul><li>Determine content </li></ul></ul><ul><ul><li>Eliminate working assets </li></ul></ul><ul><ul><li>Inhibit mobile viewing </li></ul></ul>
  • 6. 3. More Visitors = More Leads <ul><li>Select a Web designer who understands programming factors that influence search results </li></ul><ul><li>Select a project manager who understands how content influences inbound marketing </li></ul>
  • 7. 3. More Visitors = More Leads <ul><li>Have a content development strategy </li></ul><ul><ul><li>New and changing content keeps search rank high </li></ul></ul><ul><ul><li>Include multimedia </li></ul></ul><ul><li>Develop an inbound link strategy </li></ul><ul><ul><li>Referrals from other sites drive search rank up and deliver unique traffic </li></ul></ul>
  • 8. 3. More Visitors = More Leads <ul><li>Incorporate analytics to track important metrics and inform change </li></ul><ul><li>Include content management tools to enable nimble changes and create new content </li></ul><ul><li>Enable mobile viewing </li></ul>
  • 9. 4. Conversion is King <ul><li>Experiment with a variety of landing pages and calls to action </li></ul><ul><ul><li>Remember, not all traffic will start on your home page </li></ul></ul><ul><li>Plan incentives to convert landing page visits to action </li></ul><ul><li>Consider incorporating software to capture, track and rank leads, automate responses to leads or assign leads to your sales force </li></ul>
  • 10. 5. Incorporate Social Media <ul><li>Blogs </li></ul><ul><ul><li>A good source of news and additional content on an ongoing basis </li></ul></ul><ul><ul><li>Important source of inbound links and RSS subscriptions </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Creates communities of advocates </li></ul></ul><ul><ul><li>Allows conversations and special offers </li></ul></ul><ul><ul><li>Enhances sharing </li></ul></ul>
  • 11. 5. Incorporate Social Media <ul><li>Twitter </li></ul><ul><ul><li>Supports community building </li></ul></ul><ul><ul><li>Drives traffic to your Web assets </li></ul></ul><ul><ul><li>Enables social listening </li></ul></ul><ul><li>You Tube, Flickr, and Others </li></ul><ul><ul><li>Places searchable and referring content on other social networking sites </li></ul></ul>
  • 12. Capabilities <ul><li>Experienced Web Redesign Project Manager </li></ul><ul><li>10 years of progressive and diverse marketing and communications experience </li></ul><ul><li>Inbound Marketing strategist </li></ul><ul><li>Digital Content producer for copy and multimedia </li></ul><ul><li>Experience with local Web designers and programmers </li></ul>

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