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Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
Social Media in eXtension
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Social Media in eXtension

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Ideas and examples of using social media inside an organization as well as to engage the general public. Presented in May and June 2010 at conferences by eXtension.org staff.

Ideas and examples of using social media inside an organization as well as to engage the general public. Presented in May and June 2010 at conferences by eXtension.org staff.

Published in: Education, Technology
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  • Presented at National Extension Technology Conference (NETC) May 2010 by Ashley Griffin and Craig Wood Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) June 2010 by Henrietta Ritchie-Holbrook and Lynette Spicer
  • Start somewhere. Make sure you are following and friending others…Remember this is social!
  • You may feel overwhelmed – it’s hard to get started and get a grasp on which networks to focus on.
  • Rely on the expertise of others and work together for common goals using social networks.
  • Start somewhere. Make sure you are following and friending others…Remember this is social!
  • Find the social networks eXtension Communities of Practice (CoPs) are using. The link is in the upper right corner on the CoP home page. http://cop.extension.org/wiki/Main_Page
  • Twitter is a microblogging service. You can send and reply to messages with posts of up to 140 characters. URLs can be shortened to use fewer characters.
  • Ashley Fondren at Mississippi State University has been tweeting for the Families, Food and Fitness eXtension Community of Practice (@FFFCoP) since October 2009. Among her Twitter followers are the White House, Newsweek, Parenting and Baby Talk magazines, Disney’s Family.com, Baylor Health, the American Heart Association, Southern Living magazine, Liz Szabo with USA Today and many Extension colleagues.
  • Chris Raines, assistant professor at Penn State University, works with farmers and butchers. He uses Twitter extensively.
  • The Klout Score is the measurement of your overall online influence. Scores range from 0 to 100 with higher scores representing a wider and stronger sphere of influence.
  • eXtension's Be Grow Create blog, http://about.extension.org/blog/
  • Facebook is a great place to have conversations. Often users answer each other’s questions.
  • Post relevant, interesting information and tie it back to your content on other sites. The Families, Food and Fitness CoP does a great job of highlighting seasonal and holiday content. Notice the summer reference.
  • Make it easy for people to find you on your social networks. Put it on your outdoor signs, web sites, email, etc. Ask questions and get your users involved in a conversation.
  • Ning is a great web site for getting people together as a community. This is the ning site for Livestock and Poultry Environmental Learning Center (also known as animal manure management on eXtension.org)
  • Ning can be open to all or closed. You can change the design and add several features such as a place to share videos, photos and more. You can also set up blogs, forums and chat capabilities. Ning allows you to choose from one of several templates or if you feel comfortable with HTML and CSS, you can edit it for a truly unique layout.
  • eXtension is making it easier for those with an eXtension ID to connect. Find colleagues by searching  by eXtensionID, email address, first name or last name.
  • Users can add their areas of interest and social networks to their profiles so that others can connect with them around their interests or find them in their social networks and friend them there.
  • The eXtension Photographers group on Flickr allows people to share photos for use within eXtension and Cooperative Extension.
  • Once you join a group, you simply add your photos by clicking on the send to group link over the photo and find the group in drop down. It will then be visible in the group pool.
  • Consumer Horticulture uses a group for master gardeners and other CoP members to share images. They then can use the images in presentations and embed them into their content.
  • "The key goals of The Commons on Flickr are to firstly show you hidden treasures in the world's public photography archives, and secondly to show how your input and knowledge can help make these collections even richer. You're invited to help describe the photographs you discover in The Commons on Flickr, either by adding tags or leaving comments." The project was allowed to progress organically without any expectations and they were pleasantly surprised.
  • Explore ways to use social media strategically to meet your needs.
  • YouTube is now the 2nd largest search engine. It is right behind Google. 24 hours of video are uploaded every minute. Average person spends 15 minutes a day on YouTube. More video is uploaded to YouTube in 60 days than all 3 major U.S. networks created in 60 years. Hundreds of millions of videos are watched every month on mobile devices. Over 3 million people are connected and auto-sharing to at least one social network. An auto-share tweet results in approximately 7 new YouTube sessions. YouTube video consumption across social networks: Facebook: 46.2
  • The eXtension horses CoP has had great success with YouTube. They have received positive comments from all over the world. Social media makes connections that you have not had through traditional media. The horses YouTube statistics show that users that come from YouTube stay for about eight page views compared to the site average of 1 to 2 pages per visit. http://www.youtube.com/user/eXHorses
  • Videos Uploaded: 172 Video Views: 502,536 Favorites: 7 Channel Views: 21,394 Subscribers: 1,065 Friends: 61
  • eXtension uses Moodle for online learning. Moodle courses can be feature rich with embedded video, interactive media and more. Some learning lessons on the eXtension site are in Moodle. http://www.extension.org/all/learning_lessons You can have wikis for collaboration and discussion area for group communications. We have a Moodle site that is linked to eXtension.org that the CoPs use. campus.extension.org
  • And then there is a Moodle site for Cooperative Extension professional development at pdc.extension.org
  • Slideshare is a great resource for uploading and sharing your presentations . It is also a great way to find presentations to use. You can add presentations as favorites and keep them organized if you need to refer to them later. You can also follow people and see as they upload new material.
  • You can start and join groups on Slideshare so that your team can share presentations even easier.
  • Here is the Cooperative Extension group on eXtension. Within groups you can chat with others. Slideshare also provides code so that you can embed single presentations into web pages for sharing other places. You can also create a widget to display your uploads, content from your groups, things you have tagged or specific tags.
  • An iGoogle page can help you keep up and filter all of the content that the social web offers.
  • You can even set up multiple tabs to organize content even more. Some alternative similar options are: netvibes.com pageflakes.com my.yahoo.com
  • Google reader is another way to aggregate content into one place. There is also the ability to follow other reader users and to share content with them.
  • Tied to reader and your gmail account is a new service called Buzz. Buzz is another way to connect your social networks and aggregate them into one place and allow discussion to happen around those things.
  • Wikis are wonderful tools for collaboration. collabrate.extension.org
  • Share documents on Google docs.
  • Start somewhere. Make sure you are following and friending others…Remember this is social!
  • eXtension staff and those who contribute to eXtension content are working all across the nation. Chat is an easy way to connect with others.
  • Have conversations with workgroups on Google Wave.
  • eXtension uses Adobe Connect for web conferences and online meetings.   A great use of Connect is virtual work days.
  • Connect professional development sessions are archived for later viewing.
  • http://www.socialmediaexaminer.com/study-highlights-growing-social-media-addiction/ Here’s some useful data for marketers and brands looking to leverage the power of social media. A recent analysis of 287,090 impressions by the online advertising network Chitika delivered some interesting behavior stats for four popular networking sites, Facebook, Twitter, Digg and MySpace. The study compared the genres of sites that receive traffic from the four social sites.
  • Social media is listening, not just pushing out information. Be aware of what others are doing and follow some good ones.
  • Start somewhere. Make sure you are following and friending others…Remember this is social!
  • Budget time for social media If you spend 4 hours/week writing on social media, spend an additional 4 hours searching for community and networking by commenting on blogs, retweeting.
  • Time commitment for social media • 76% of marketers are spending at least 4 hours each week on their social media marketing efforts. • 56% of marketers are using social media for 6 hours or more each week and 30% for 11 or more hours weekly. -- 2010 Social Media Marketing Industry Report, 33 pages, Copyright Michael A. Stelzner, http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdf
  • Benefits of social media marketing 85% of all marketers indicated that their social media efforts have generated exposure for their businesses. More than half of marketers indicated a rise in search engine rankings was a benefit of social media marketing. 53.1% of people who've only invested a few months with social media marketing report new partnerships were gained. -- 2010 Social Media Marketing Industry Report
  • Start somewhere. Make sure you are following and friending others…Remember this is social!
  • Transcript

    • 1. Engaging the Public Through Social Networks  Facebook – Cooperative Extension Second Life – Morrill  Twitter – @BeGrowCreate YouTube – eXtensionInitiative Blog -- http://about.extension.org/blog/ Feeds -- http://www.extension.org/feeds
    • 2. Which do you use?
    • 3.  
    • 4.  
    • 5. So, how do I get started using Social Networks. There are so many to choose.
    • 6. How do I manage all of them? Ah, just choose one and start!
    • 7.  
    • 8.  
    • 9. Open Networking eXtension Social Networking Group Networking Visual Content Collaboration Twitter Blogs Email Campaigns Social Network Map
    • 10.  
    • 11. PILD Conference | April 26, 2010 | C. H. Wood & A. S. Griffin
    • 12.  
    • 13.  
    • 14. Ad BeGrowCreate blog screen section
    • 15. Open Networking eXtension Social Networking Group Networking Visual Content Collaboration Facebook People App Ning Linked In Twitter Blogs Email Campaigns Social Network Map
    • 16.  
    • 17.  
    • 18.  
    • 19.  
    • 20.  
    • 21.  
    • 22.  
    • 23. Open Networking eXtension Social Networking Group Networking Visual Content Collaboration Facebook People App Ning Linked In Twitter Blogs Email Campaigns Social Network Map YouTube Flickr SlideShare Moodle
    • 24.  
    • 25.  
    • 26.  
    • 27.  
    • 28.  
    • 29.  
    • 30.  
    • 31. http://www.website-monitoring.com/blog/2010/05/17/youtube-facts-and-figures-history-statistics/
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    • 39.  
    • 40.  
    • 41. Open Networking eXtension Social Networking Group Networking Visual Content Delicious iGoogle Google Apps Buzz Collaboration Facebook People App Ning Linked In Twitter Blogs Email Campaigns Social Network Map YouTube Flickr SlideShare Moodle
    • 42.  
    • 43.  
    • 44.  
    • 45.  
    • 46. Open Networking eXtension Social Networking Group Networking Visual Content Delicious iGoogle Google Apps FriendFeed Collaboration Facebook People App Ning Linked In Twitter Blogs Email Campaigns Social Network Map YouTube Flickr SlideShare Moodle IM/Jabber/Skype Google Docs Collaborate Adobe Connect Drop.io Google Sites Google Wave
    • 47.  
    • 48.  
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    • 55.  
    • 56.  
    • 57.  
    • 58.  
    • 59. What do social media users really want?
    • 60.  
    • 61. Take Home Messages
    • 62. Pick one social network application and start .
    • 63. Find a time each day to participate .
    • 64. Integrate into daily activities/work .
    • 65. Use to Promote Extension Programming.
    • 66. Be professional, think, use common sense.
    • 67. Same rules of behavior as F2F .
    • 68. Give credit where appropriate .
    • 69. We are better together than separate .
    • 70.  
    • 71. Resources for All
      • eXtension Social Media Guidelines , http://about.extension.org/wiki/eXtension_Social_Media_Guidelines
      • Beginners Guide to Social Media in Extension , http://collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension
      • Texas AgriLife Extension Social Media Guidelines , http://agrilifeweb.tamu.edu/us/social/
      • Discover Your Social Web: An Ohio Farm Bureau Guide to Social Media , http://ofbf.org/media-and-publications/social-media/
    • 72. Find us on
      • Facebook – Cooperative Extension
      •  
      • Second Life – Morrill 
      •  
      • Twitter – @BeGrowCreate
      •  
      • YouTube – eXtensionInitiative
      •  
      • Blog – http://about.extension.org/blog/
      •  
      • Feeds – http://www.extension.org/feeds
    • 73. Acknowledgements lolcats images - http://icanhascheezburger.com/ Other images - http://thinkstockphotos.com/

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