2010 ACE eXtension Virtual News
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

2010 ACE eXtension Virtual News

  • 391 views
Uploaded on

June 16, 2010 at ACE conference ...

June 16, 2010 at ACE conference
Use SEO (search engine optimization), other tips for online news

More in: Education , Technology , Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
391
On Slideshare
389
From Embeds
2
Number of Embeds
1

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 2

http://about.extension.org 2

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Content experts look at the latest eXtension news to get ideas for radio shows and other media that call on them.
  • News made up 48% of content on eXtension in mid June. The report is update daily at https://www.extension.org/reports/publishedcontent
  • Communities of Practice, June 2010, http://about.extension.org/wiki/Community_of_Practice_Profiles_June_2010
  • Older news pages can have lasting value. Don’t move or delete old releases with lasting value because eXtension links to the source news release on land-grant and government Web pages.
  • Hyperlink article, http://www.ojr.org/ojr/stories/080215niles/

Transcript

  • 1. Best Practices for Online News from the eXtension Newsroom Terry Meisenbach, Communications and Marketing Leader Lynette Spicer, Virtual News Room Coordinator June 16, 2010 ACE, St. Louis, Missouri
  • 2. 8 best practices that will help us all be more efficient and successful
    • Work together to get news releases better positions in search engine results for better exposure. (Online Journalism Review: Student journalists need to learn SEO more than they need AP style, http://www.ojr.org/ojr/people/robert/201004/1843/ )
    • “ Search engine optimization (SEO) bends toward tighter, more focused and more reader-friendly writing.” (from link above)
  • 3. News is information that people need to know to go about their daily lives and be productive. Your news is valuable to eXtension.
  • 4.  
  • 5. Changes in the past year for the eXtension news room
    • Number and variety of communities of practice
    • Hot topics in areas where Cooperative Extension has expertise—oil spill
    • Not duplicating content but instead posting an intro and linking to your news
    • Using Twitter feeds
  • 6. 1. Know what the public values
    • Use a Web analysis program.
    • Web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.
    • You can have access to eXtension Google Analytics.
  • 7.  
  • 8. 2. Use descriptive links
    • Use contextual links in your releases. Valued links for search are .gov, .mil, .edu, wikipedia.
    • Strive for one link for every 100 words.
    • Link to eXtension articles.
    • “ How, and where, to hyperlink within a news story” Online Journalism Review
  • 9. 3. Write great alt tags for images
    • Mississippi State uses good cutlines and alt tags.
    • Example: The Chastetree’s flower color varies from lavender to lilac to pale violet and the tiny flowers bloom in small clusters that come together to form larger arrangements.
  • 10. 4. Aim for good lengths
    • Strive for a sentence length of 5-20 words.
    • Make paragraphs 50 words or less.
    • Aim for releases of 300 to 500 words.
  • 11. 5. Write with keywords
    • Use keywords in easy to understand headlines.
    • Use keywords in the first sentence or paragraph.
    • Make subheads active words, keywords.
    • What words would the public use in search? Those are keywords.
  • 12. 6. Keep learning
    • “ Write to inspire someone .” Keynote by Melissa Rach, Adventures in Online Content, June eXtension workshop (URL for Viewing: http://connect.extension.iastate.edu/p29894575/ Duration:  00:54:57)
    • Watch eXtension archived and live webinars. Search out other free webinars.
    • Read books and blogs.
  • 13. 7. Integrate new and old media for greater team productivity, better use of resources, for consistency
  • 14.
    • Interactive tactics
    • Social media
    • Online video
    • Search engine optimization
    • Mobile access
    • Email
    • Traditional tactics
    • Direct mail
    • Television
    • Magazines
    • Radio
    • Newspapers
  • 15. 8. Connect with others
    • Use the eXtension ‘People’ application, tag your interest areas, list the social media you use.
    • Join the communications and marketing community in eXtension.
    • Be the professional communicator for an eXtension community of practice.
    • Share ideas and learning.
  • 16. By sharing and using best practices, we all succeed.