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Nyc bar june 15 2010

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  • 1. Video and Social Media
    How Lawyers and Smaller Law Firms Can Use the Web as a
    Vital Business Development Tool
    Linda Sedloff Orton
    Intelligent Video Solutions
    NYC Bar Association –June 15
  • 2. Social Media
    Social Media Platforms
    Video
    • Video Embedded Press Releases
    • 7. Email Campaigns
    Linda Sedloff Orton, Intelligent Video Solutions, © 2010
  • 8. Social Media Platforms
    Facebook
    Create a fan page for your organization
    Post events, company details
    LinkedIn
    Recruitment Purposes
    Networking
    Twitter
    Become a thought leader
    Follow people who you are interested in
    Linda Sedloff Orton, Intelligent Video Solutions, © 2010
  • 9. Social Media Advertising
    Google, Facebook & LinkedIn
    Specifictargeting based on demographic information of potential clients:
    Age, Location, Job title, School, Interests
    Example: Greg Mayo Band –Abby Road Show
    Google Advertisement for The Bitter End. Targeted people who were Beatles Fans, between 20 and 70, lived within 20 miles of Village.
    Linda Sedloff Orton, Intelligent Video Solutions, © 2010
  • 10. Podcasts and Webinars
    Create an audio or video file and submit to Apple for iTunes access to your podcast
    http://www.apple.com/itunes/podcasts/specs.html
    http://podcast.com/
    Webinars are a creative way to give a presentation or “pitch” from a remote location
    Saves time and money, but creates a better connection with the client
    Linda Sedloff Orton, Intelligent Video Solutions, © 2010
  • 11. Video Embedded Press Releases
    Linda Sedloff Orton, Intelligent Video Solutions, © 2010
  • 12. Email Campaigns
    Create a powerful subject line with a deadline or number in it
    Use visuals – people remember them better than text
    Keep your content brief but provide links
    Inexpensive providers like Constant Contact or legal specific and designer firm Concep enable you to track opens
    Video in emails are a powerful combo
    Linda Sedloff Orton, Intelligent Video Solutions, © 2010
  • 13. Muzeview Report
    Videos are being used to summarize and highlight data, wins, challenges and messages from leaders in public companies around the world
    But currently only a handful of law firms are using videos formarketing and recruiting.
    Linda Sedloff Orton, Intelligent Video Solutions, © 2010
  • 14. Types of Legal Videos
    Training
    Recruitment
    Business Development
    Video Biographies
    Practice Area Pieces
    Conferences and Events
    Internal and External Communications
    Video Presentations in Pitches
    Linda Sedloff Orton, Intelligent Video Solutions, © 2010
  • 15. Training & Recruitment Videos
    Born2Consult - Deloitte
    Milbank Tweed Recruitment
    Linda Sedloff Orton, Intelligent Video Solutions, © 2010
  • 16. Business Development Videos
    Ruth Raisfeld, P.C. – ADR Services
    Video overview by a solo ADR and mediation specialist in Westchester. Put in: Corporate ADR Westchester into Google to see how video helps search results.
    Juvie Judge
    Humorous video pushed out through email to gain exposure and generate business – focus on Deferred Associates – leveraged something topical
    Over 4,200 hits on YouTube alone
    Linda Sedloff Orton, Intelligent Video Solutions, © 2010
  • 17. Practice Area and Video Biographies
    Loeb & Loeb Energy Group
    Shown at the Platts Energy Conference
    Loeb & Loeb Video Bio Montage
    Will replace static bios on website
    Linda Sedloff Orton, Intelligent Video Solutions, © 2010
  • 18. Firm Announcements, Conferences, and Events
    Sonnenschein Merger
    Alvarez & Marsal Private Equity Conference
    Legal Marketing Associate Conference 2010 Annual Report
    Linda Sedloff Orton, Intelligent Video Solutions, © 2010
  • 19. Video Presentations
    Cole Schotz – Marketing Presentation to the Attorneys
    Linda Sedloff Orton, Intelligent Video Solutions, © 2010
  • 20. Thank You
    For a copy of this presentation, please provide me with a business card.
    Linda Sedloff Orton
    President
    IntelligentVideoSolutions.com
    linda@intelligentvideosolutions.com
    914-925-3688
    Linda Sedloff Orton, Intelligent Video Solutions, © 2010

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