QR Codes- The future and present of mobile

QR – The future and present of mobile By Laura Smith and Caroline Morrow

QR = Quick Response

Began in Japan
Originally by vehicle manufacturers used to track auto parts
Popular in Asia and Middle East and now, the U.S.!

Regular barcode: QR Code:
Holds a maximum of 20 digits Can hold up to 7,089 digits
Anatomy of a QR code

Why is it important to you?
We are in the years of the mobile
80.5 million smartphones were sold last quarter
Allows consumers to interact with brands from their devices on-the-go
Drives traffic to mobile sites
Allows print ads to become dynamic

Some things you can do with QR Codes…besides advertise
Encode information on a business card or
name tag
Track print-based media SXSW 2010
Scan digital coupons or discount offers
Develop loyalty programs and conduct surveys
Restaurants 5% increase in sales

Scanner Apps
iPhone
Blackberry
Android

Who’s using them? Everyone
Airlines Retail
Starbucks gift cards

Restaurant Grading
Kern County, CA Environmental Health
Weather channel
http://www.youtube.com/watch?v=N3e3WwoW9LQ
TV
CSI http://www.youtube.com/watch?v=43886f2c06I
FOX shows

College campuses
Case Western University uses codes to promote campus organizations
Political Campaigns
2008 German elections - local council candidate Dr. Wolfgang Heubisch was the first politician to ever use QR codes in campaign

Real Estate

Music
Pet Shop Boys were one of the first groups to utilize QR codes in 2007
Put QR codes into music videos
Linked to news articles and online websites highlighting campaigns for civil liberties and freedom

Music
QR codes put on Ryan Adams 2008 concert posters
Linked to a landing page where users could download a free live version of one of his songs
Also featured a link to buy tickets to Ryan Adams concerts through TicketMaster

You!
Anyone can make a QR code
Just add “.QR”

Source: MSKYNET 2010 QR Code report

Majority of scanners: Women (74%)
Age: Most are 45-54 years old
Use of
QR code
scans
Since January
2010, traffic has
increased over
700%
Source: ScanLife 2010 Mobile Barcode Trend Report

Percentage of scanning purposes
Source: ScanLife 2010 Mobile Barcode Trend Report Most users scan for health and beauty purposes (21.2%)

Stickybits
Download app, scan existing
barcodes on favorite products
Earn points for scans
Be the first to get deals

Google’s Favorite Places
Based on users’ interaction with local business listings
More than 100,000 businesses
currently listed
Business receives window
decal with QR code
Read about the business
and star it as a favorite

Google’s Favorite Places Example: Meltdown Comic Book store in Los Angeles, CA

Microsoft Tag
Free service
Uses Microsoft Tag app ONLY
Customized color coding and design
Create tags for your business
Offers instructions and tips for
businesses who want to venture
into the QR code world
Microsoft Tag used in Allure’s 2010 Free Stuff issue

SnapTag
Makes a logo interactive
Consumers use camera phones to take and send a photo of the SnapTag to a designated short code or email address
SnapTag response is returned to the consumer via a text or multimedia message

JagTag
Companies contract to JagTag to run their mobile campaigns
Allows users to brand their code
Can receive text messages, tweets, email, coupon codes, analytics and more

JagTag
Sports Illustrated used a JAGTAG in its swimsuit issue to link to outtakes from the photo shoot

And in other news…

Google Goggles
Search by taking pictures
Results in maps, reviews, contact information
Uses image recognition
On iPhone, Android and Blackberry

Word Lens
Optical character recognition (OCR) application
Used for language translation
Uses OCR to single out the letters in an image captured by the camera.
Identifies letters, builds the words and looks them up in a built-in dictionary

AXA Life Insurance One of the first interactive ads

How can it be used in Destination Marketing?
Drives traffic to a destination’s mobile site
Offers guests and tourists incentives to scan the code
Receive deals, coupons, trip tips

Destination Marketing
Citysearch and Antenna Audio rolled out the technology in San Francisco in 2008
Reviews and audio snippets were embedded into codes on San Francisco historical landmarks and restaurants

Canadian Tourism Commission
Launched a national newspaper campaign in summer 2010
Featured interactive newspaper wraps that resemble a printed version of an online travel blog
Wrap was designed as a paper version of an online travel blog with experiences, offers and user comments as they would appear in online social networks like Facebook, Flickr, and YouTube
QR codes linked to mobile videos ,
Canadian travel deals and trip reservation
pages
Partnered with Mobile Discovery

Arkansas Tourism October 2009 QR codes in print ads linked visitors to scenic driving routes throughout the state Added QR codes to the 2010 Visitor’s Guide – directs readers to Arkansa’s Tourism mobile site

Taramac, Florida
City founded for senior citizens only
Beginning in 2011,codes will appear in the city's magazine, on signs and eventually at the base of sculptures throughout the city.
Codes will link to updates from the parks and recreation department

West Volusia, Florida

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QR Codes- The future and present of mobile

by Collinson Media & Events on Jan 31, 2011

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