Leveraging Social
Networking For Your Career



Linda Skrocki
Sr. Community Engineering Program Manager


                ...
Table of Contents

•   Sun's Community Site Galaxy
•   Why Participate?
•   Do's and Don'ts
•   Getting Started
•   Resour...
Sun's Web Presence




                     3
Why Participate in Social Networking?
•   Experience serendipitous connections
•   Collaborate with others who share your ...
The Light Side of Social Networking

 Think Before
 You Participate




                         Conversations
           ...
Do's and Don'ts
• Do
   >Be authentic
   >Be informative & entertaining
   >Be personal
   >Respond to comments
   >Engage...
Getting Started – Step One
What do you want to share & how?
• Topics
  > Professional only?
  > Personal only? What depth?...
Getting Started – Step Two

IF you decide to use corporate community sites...

         ...know the laws of the land!



F...
Getting Started – Step Three


    Get going! Simply start.




                               9
Sun Resources
• Sun's Guidelines on Public Discourse:
  http://www.sun.com/communities/guidelines.jsp
• Sun Social Network...
Great Reads...




Guess which cool tech
company is mentioned
in every one?




                        11
Closing Advice
• Keep your posts short. Writers's block usually happens when people
  are trying to be too complex. Long p...
Q&A



      • Session Q&A
      • How to reach me after the session
        > first.last@sun.com
        > http://blogs.s...
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Presentation for Sun Interns about corporate social networking.

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Social Networking And Career1.0

  1. 1. Leveraging Social Networking For Your Career Linda Skrocki Sr. Community Engineering Program Manager 1 1
  2. 2. Table of Contents • Sun's Community Site Galaxy • Why Participate? • Do's and Don'ts • Getting Started • Resources • Tips 2
  3. 3. Sun's Web Presence 3
  4. 4. Why Participate in Social Networking? • Experience serendipitous connections • Collaborate with others who share your passion • Engage directly with the experts • Contribute to the sum of all knowledge • Drive awareness of your initiative • Advance a cause • Teach • It's the new resume 4
  5. 5. The Light Side of Social Networking Think Before You Participate Conversations in the marketplace: A win for you & the company. “If it doesn't kill you, it'll make you stronger.” 5
  6. 6. Do's and Don'ts • Do >Be authentic >Be informative & entertaining >Be personal >Respond to comments >Engage in others' conversations >Link to others' conversations >Be aware postings are immediately syndicated via feed readers • Don't > Be contrived > Sell your soul to ads > Steal content: Sharing is good, but get approval & cite your source > Delete comments that you may not agree with, politely counter them with your thoughts > Use too many widgets > Feel compelled to use every tool out there 6
  7. 7. Getting Started – Step One What do you want to share & how? • Topics > Professional only? > Personal only? What depth? > A mix of both? • Objective? > Drive awareness? > Join existing community? > Nurture a new community? • Which tool best aligns with the above? > Company community site? > Non company site? > What functionality best meets your objective (blog, micro-blog, wiki, forum, etc.) 7
  8. 8. Getting Started – Step Two IF you decide to use corporate community sites... ...know the laws of the land! Fully read and understand Sun's Guidelines on Public Discourse: http://www.sun.com/communities/guidelines.jsp • Quick read • Conversational in tone • It'll help keep you and the company out of trouble 8
  9. 9. Getting Started – Step Three Get going! Simply start. 9
  10. 10. Sun Resources • Sun's Guidelines on Public Discourse: http://www.sun.com/communities/guidelines.jsp • Sun Social Networking wiki space: http://wikis.sun.com/display/SocialNetworking • Sun external facing communities & “how to” resources > Blogs: http://blogs.sun.com http://wikis.sun.com/display/SunBlogs/Home > Wikis: http://wikis.sun.com http://wikis.sun.com/display/Help/Getting+Started > Forums: http://forums.sun.com http://wikis.sun.com/display/SunBlogs/Home > File hosting: http://mediacast.sun.com http://wikis.sun.com/display/mediacast/Home > Feed aggregation: http://planets.sun.com https://wikis.sun.com/display/SunPlanets/Home > Video sharing: http://channelsun.sun.com > Sun on Twitter: http://wikis.sun.com/display/twitter > Community types: http://www.sun.com/resourcesfor/index.jsp 10
  11. 11. Great Reads... Guess which cool tech company is mentioned in every one? 11
  12. 12. Closing Advice • Keep your posts short. Writers's block usually happens when people are trying to be too complex. Long posts are fine too – just don't let one long, imperfect post bump you out of your goove. • Join in on other people's conversations. Add new and valuable information. Extend the conversation, but don't try to control it. • Participate in social media meet-ups. Visit upcoming.org to find events, get out there often. • Don't push out to communities, but integrate into communities. Get close, immerse yourself, listen, and be transformed. • Cross-pollinate your participation. Post a link to your blog from your Twitter profile & vice versa, etc. • Social tools enable easy connections to experts more than ever before – take advantage of this opportunity to mentor or be mentored. Pro tip: Find a mentor who's not already in your corner. You'll learn more. :-) 12
  13. 13. Q&A • Session Q&A • How to reach me after the session > first.last@sun.com > http://blogs.sun.com/lskrocki > http://twitter.com/lskrocki > http://facebook.com/lskrocki > http://www.google.com/profiles/laskrocki > http://www.linkedin.com/in/lskrocki 13
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