Lyndsey K. Sites
“Everyone deserves to look and feel their absolute best everyday,” is
the mantra of Lyndsey Sites, Image Consultant, Personal Stylist and
Personal Shopper for Global Image Group. Through maximizing
client’s current wardrobes, demonstrating how to mix and match,
and utilizing accessories to transform any outfit, Lyndsey educates
men and women on the secrets behind style. She looks beyond the
latest trends, inspires clients to select clothing that gives them a
sense of renewal, and reveals a unique look suitable for the client’s
individual needs and lifestyle.
With over seven years of experience in the finance and legal
industries, Lyndsey utilizes her business background, professionalism
and natural eye for fashion to simplify the lives of her clients. She
takes the guesswork out of creating the perfect ensemble, dresses her clients for success, and
motivates them to look and feel good everyday and for every occasion. Lyndsey was formally
educated and certified by the Sterling Style Academy in New York. Through previous career
experiences and industry training, she has a thorough understanding of the importance of
leveraging positive first impressions through self-confidence and outward appearance. She
believes that a dynamic image can be created without having to surrender style or comfort.
Lyndsey attended University of Maryland and pursued a degree in Human Resources. She
currently resides in Washington D.C and serves clients throughout the United States.
About Global Image Group
Global Image Group's mission is to deliver the most cost-effective, high-impact image
consulting services to forward-thinking individuals, professionals and corporations that want to
define and refine their brand identity. Headquartered in San Francisco with offices in New York,
Los Angeles, Las Vegas, Washington DC, Miami, Houston, Dallas, Chicago, North Carolina,
London, Toronto, Tokyo, Hong Kong and the Middle East, Global Image Group is strategically
located to serve clients worldwide. Established by Michelle T. Sterling, AICI, Global Image
Group has been providing individual and corporate image expertise for over 15 years. We are a
full-service consulting firm specializing in style makeovers, wardrobe evaluation and
management, personal styling, and personal shopping. Our team of professional wardrobe and
style consultants will help you increase confidence, develop successful business and social
relationships, and achieve your goals from the boardroom to the living room. For more
information, visit Global Image Group at www.globalimagegrp.com.
Lyndsey K. Sites
Personal Stylist | Global Image Group
FOR IMMEDIATE RELEASE
Lyndsey K. Sites
Personal Stylist | Global Image Group
1.888.607.8689 direct | 1.888.616.4598 fax
email@example.com | www.globalimagegrp.com
“Create a New Look by Shopping in Your Closet and Incorporating the Latest Trends on a
Washington, DC- (April 15, 2009) – In today’s economy many are tightening their purse strings
and avoiding making purchases all together. However image consultants are advising us
otherwise and recommending that we invest in ourselves by add pieces sporadically to our
wardrobe to give us that renewed sense of confidence.
You may have an old pair of jeans and t-shirt outfit that you love and all it would take to make it
up-to-date is to add an accessory. Or perhaps you own an expensive classic, black blazer that
you’d like to keep and are wondering how you can modify the look. Here are some tips on how
to incorporate the pieces that we love and wear into a new look on a budget.
Lyndsey Sites, Personal Stylist and Image Consultant for Global Image Group, suggests sprucing
up your look this season with bright colors. Look fresh and chic by
making a statement with jewelry. Be it a necklace, cuff, broach or
cocktail ring, one thing is constant - it must be big and bold. Ms.
Sites recommends bib necklaces that are inspired by exotic or
ethnic elements. They include eye catching gems and stones in
vibrant colors and draw attention to the face while giving a basic
white collared shirt or a basic crew neck blouse a special touch.
Revisit your existing wardrobe and assess which current trends will
diversify your wardrobe and take what you once thought was drab
and turn it into something fabulous.
Another trend Ms. Sites recommends is pairing
a basic neutral-colored dress with a shoe that
commands attention. This season it all comes
down to the details and boring just doesn't cut it. Look for Gladiator
sandals in all heights of heels where you really can dress your outfit up or
down. Another style she suggests is a shoe with mixed metallic & neon
python for a modern evening look.
As for clothing, Ms. Sites’ trend of choice is anything one shoulder or
asymmetric. This look is subtly sexy and intriguing to the eye, and is
able to be worn with basic black skirts or Seven jeans.
For more useful style tips, contact Personal Stylist Lyndsey Sites of
Global Image Group. We specialize in image makeovers, wardrobe
consulting, personal styling, and personal shopping. You are your
brand and your look is your logo. Let a Global Image Group wardrobe
consultant help you create your own signature style.
For more information about Lyndsey Sites and Global Image Group,
log on to www.globalimagegrp.com.
FOR IMMEDIATE RELEASE
Lyndsey K. Sites
Image Consultant | Global Image Group
1.888.607.8689 direct | 1.888.616.4598 fax
firstname.lastname@example.org | www.globalimagegrp.com
Dressing for the Job in Today’s Job Market
Washington D.C. – (April 15, 2009) – With the weakened economy and more people hunting for
work every day, job candidates are thinking beyond the usual resume and references to gain
that competitive edge. Not only must professionals keep their business skills honed, they must
maintain a professional image that is current and emphasizes the message they choose to
communicate. Ensuring you look as brilliant as your resume is the best way to distinguish
yourself in today’s volatile job market.
When considering what to wear for an interview, sometimes the best idea is to start fresh.
While some candidates may have to spice it up or clean it up, others have to tone it down to
land the job they want. The first interview is not the time to be a fashion icon when getting the
job is the goal. If you are too fashionable it will distract from your professionalism. Don’t let
your appearance keep you from getting a job. Young women especially have a tendency to
dress unfavorably according to hiring personnel. Use your looks to your advantage; dress for
the position in a conservative manner and let your inner beauty shine. Win over the human
resource manager with your ability to get the job done, eagerness to work hard and positive
If the office atmosphere is business casual, here are some useful interview guidelines. Wearing
business casual attire for the first interview is seldom recommended unless the interviewer has
specifically advised you to dress that way. For senior positions, it’s always best to opt for a suit.
Women have always had to choose from a variety of different looks. With greater wardrobe
options and the evolution of workplace roles, women have had to work harder at projecting the
right first impression. There was a time when women entered the boardroom and needed to
make a power statement. These days clothing choice must also project approachability without
being sexy. To project a positive first impression, make sure you feel good in your clothing,
have a positive outlook, and when in doubt boring is better. Your clothing is a reflection of you.
If you look good, you’ll feel good and others will respond accordingly to you.
Investing in your professional attire will be a good return on your investment for your career. If
you are just beginning your career and don’t have a lot of money to spend, browse upscale
consignment shops in your area or look for a well tailored suit in stores like Ann Taylor or
Banana Republic. If you are seeking a clerical position, dress conservatively but not necessarily
in a suit. Clean, tailored separates are fine. And if you are seeking a senior level position, make
sure your suit is dark in color, well-tailored and firm in fabric to communicate authority and
For more information about Lyndsey Sites and Global Image Group, log on to
Lauren Sherman, 10.13.06, 12:00 AM ET
Famous people follow fashion closely--just as fashion follows
Take New York's Fashion Week in September, for example. The
stars--from Kate Bosworth (at Jill Stuart) to Hillary Duff (at Michael
Kors)--were front row and center at runway shows. Pampered with
primo seats, gift bags and attention, they flaunted signature looks
featuring their favorite designers--looks that help propel the
celebrities onto fashion pages and the clothing to coveted status.
After all, when a public figure develops a distinctive and appealing
style, you have women clamoring for the perfect pair of oversized vintage sunglasses (à la
Nicole Richie), or the exact Yves Saint Laurent bag Sienna Miller was toting around London.
In Pictures: Ten Stylists And Their Stars
But these stars often aren't making their mark on fashion by themselves. Like many of us not
pursuing careers in the spotlight, they find that developing a strong sense of what works--and
what really, really doesn't--can be tricky. So, they rely on wardrobe stylists like Robert Verdi,
Britt Bardo and Nicole Chavez to create the clothing combinations others crave.
While you may not know their names, these super-stylists play powerful roles in the fashion-
fame collaboration. And by placing a hardware-heavy handbag in the crook of an actress's arm,
or a pair of retro sneakers on an action star, they've probably influenced what you wear.
Stylists must be fully aware of the latest and greatest designers, know how to create a look,
understand the importance of event dressing (on the red carpet, the line between daring and
disastrous is eating-disorder-thin) and maintain excellent relationships with fashion publicists,
the people who lend celebrities designer duds.
That sartorial expertise doesn’t come cheap. Stylists like Verdi, whose current client roster
includes Desperate Housewives star Eva Longoria, can charge $2,000 to $2,500 for an award
show prep day and $25,000 to $50,000 for an extensive project, such as a photo shoot or a
And, their power is reaching ever-farther. Some, like Rachel Zoe, are becoming celebrities
themselves. Many, like Bardo, have designer aspirations.
quot;It has definitely opened up other doors,” says Bardo, the woman behind Kate Hudson’s haute-
hippie image. “I've been talking about how I want to start a small clothing line, or an intimate
Chavez and her client Rachel Bilson, who stars in the Fox television show The O.C., considered
collaborating on a clothing line, but instead now focus on supporting fledging designers whose
collections they like. Now, those designers are reaping the benefits of Bilson’s shining star. Her
signature style--a mix of designer and vintage--has landed her on the covers of glossies like
Teen Vogue and in the pages of weeklies like Life and Style, where red carpet looks are
As Chavez puts it, quot;Nowadays with the weeklies, when [readers] see somebody they recognize,
they notice which designer they're wearing, and it just resonates.quot;
Designer Brian Reyes flew Bilson and Chavez from Los Angeles to New York to create a one-of-
a-kind dress for the starlet, just in time for his New York Fashion Week show. Chavez also often
dresses Bilson in Brooklyn-based designers Vena Cava and Los Angeles-based designer Jenni
Kayne. So, Bilson will be the first to don Vena Cava's Spring 2007 collection while promoting
her latest film, The Last Kiss, in Europe.
With so much emphasis being placed on the appearance of film and television stars, ordinary
people are also feeling pressure to look perfect. That's where Michelle T. Sterling, founder of
Global Image Group, comes in.
Sterling, who has worked in both finance and fashion, began Global Image Group six years ago
to help men and women quot;refine their image and stylequot; through personal style overhauls, closet
makeovers and personal shopping trips. Fees range from $150 to $350 per hour--vastly cheaper
than Robert Verdi, though you don't get to brag about sharing experts with Eva Longoria's.
Some stylists are adamant that this kind specialized attention is unnecessary for the woman next
door. Verdi's experiences with quot;normalquot; people, some who have paid up to $25,000 in a charity
auction for a day of his services, have been lackluster, he says.
quot;[Styling is] about balancing the image of the celebrity,quot; Verdi explains. quot;A normal person
doesn't need that.quot;
Verdi says women simply need quot;an understanding of the trends in general.quot;
Chavez, however, cites three important rules for every woman: invest neutral basics, stay on-
trend with accessories, and use a tailor to make clothes fit to perfection.
quot;It’s more affordable, and in the end you will be able to get dressed faster and with more
ease,quot; she says.
Of course, if ease isn't what you're looking for, there's always an expert out there--for a price.
February 02, 2004
TALK OF THE TOTE
By TOM SYKES
A purse isn't just a place to keep your lipstick - it's a statement. When domestic diva Martha
Stewart showed up for her first court appearance toting a $12,000 Hermes Birkin bag, some
observers saw it as a sign of confidence and classic style.
quot;The choice of this very expensive bag expresses her status,quot; says image consultant Michelle T.
Sterling, president of Global Image Group, quot;and it is also an authoritative bag. It's got a solid
structure. It's saying, 'I mean business today.' quot;
Others called it a hand-stitched symbol of arrogance.
quot;Martha wasn't thinking when she took this to court,quot; says image adviser Jill Bremer of Bremer
Communications. quot;The message this bag gives is, 'I don't care about poor people. I have
nothing to do with them. I am rich and untouchable.' People just don't recognize the
importance of these details when it comes to the image you project.quot;
In the wake of Martha's Birkin moment, we asked a panel of experts to tell us what messages
other stars' bags are transmitting.
Weighing in were three image consultants - Sterling, Bremer and Catherine Bell, founder of a
group called Prime Impressions - who make a living telling corporate honchos what to wear.
We also threw in Michael Kucmeroski, senior fashion editor of Esquire magazine, to offer a male
point of view. quot;Like a tie on a man, when a bag is right, it really adds sex appeal to a woman's
outfit, but if it's wrong, it can ruin everything,quot; he says. quot;Bags are a place to really express
yourself. They say a lot about who you are.quot;
Michelle: The feminine pink gives off the message that she is very feminine, very approachable.
She's saying, quot;I'm soft and kind and caring.quot;
Catherine: This bag says, quot;I'm safe, I'm not flamboyant and I don't want to be the center of
Michael: It says, quot;I'm matronly and boring.quot;
Posted 12/5/2006 10:49 PM ET
Survival tips for holiday shoppers: How to choose the right gift and control
By Jayne O'Donnell, USA TODAY
It's the thinking — not the thought — that counts.
That's the conclusion of gift-giving expert Sherri Athay after years of seeing ill-conceived
presents fall flat.
And as financial adviser Edmond Walters knows all too well, gift-giving must be both
appropriate and affordable. He's seen all too many people spend beyond their means at
The gifts you choose send a message. Inexpensive gifts can be as meaningful — even more
meaningful — than costly ones, experts say.
Here are some ideas on how to keep your holiday spending under control and how to make
sure your money is well spent.
How to choose the right gift for the money:
1) Pay attention to what your recipients really want or need. Michelle Sterling, founder of
Global Image Group, an image-consulting and personal-shopping firm, says unlikely gifts can be
perfect for the right person.
She had a client whose girlfriend loved snow cones. So he bought her a personalized snow-
cone making machine. She loved it and was touched by the thought that went into the gift.
Some gifts aren't appreciated. quot;There are always people giving makeovers as a gift.
Some wives didn't take their makeover well,quot; Sterling says. quot;Why not talk about it first?quot;
Still, you can make some assumptions about gift recipients, Athay says. Few people really want
to clean, she notes. So if your mother says she wants a vacuum cleaner,
quot;If you really love her, give her a cleaning service.quot;
2) Consider how you would explain why you chose a gift for someone. Gifts should have some
meaning. And you should know what it is.
If you think about this before you buy something, Athay says, it quot;keeps you from having to
explain the wooden duck.quot;
3) Make sure the gift is an appropriate one coming from you. This rules out intimate gifts for
people with whom you are not, umm, intimate.
Save the trips to Victoria's Secret for your significant other and then only if it's the kind of item
she would truly want to wear. Remember the tip about sending messages that might not be
4) Save the gift cards for the people you don't know well or who truly want them.
Gift cards say, quot;Here, go shop for yourself,quot; Athay says.
quot;The message you convey is, 'You're just like everyone else,' and it doesn't indicate a lot of
That said, some people love gift cards. Ask the teenagers on your list.
5) If you can afford them, two things that almost always go over well are jewelry and cars,
Sterling says. But Walters warns against telling yourself you're getting either as quot;an
investment.quot; Cars, in particular, will depreciate quickly.
Want to make a gift an investment? Walters says to contribute to a child's education or a
spouse's retirement fund. Now that really sends a message that you care, he says.
How to control spending during holiday shopping:
1) Don't break the bank. Walters recommends never spending more than 5% of your gross
income, unless all of your retirement savings and bills are well covered.
2) Decide what you're going to buy before you go into a store. Impulse buys are often over
budget and not really what the recipient wants or needs.
Retailers will tell you every season has its quot;must haves,quot; but those on your gift list might not be
so trendy. quot;Don't fall for the hype from the retailers if it isn't relevant to the recipient,quot; says
Athay, author of Present Perfect: Unforgettable Gifts for Every Occasion.
Walters recommends approaching holiday shopping with a level head — and a list. quot;A lot of
time, the impulsiveness gets everyone in trouble,quot; says Walters, founder of emoneyadvisor.com.
3) Stop shopping when you're done shopping. If you start shopping early, as retailers urge you
to do, stop shopping early, too. The longer the shopping season gets, the more you'll be
tempted to buy. Many people quot;shop until Christmas Evequot; no matter when they start, Athay
4) Consider giving one gift that both you and your significant other need and will enjoy (and
would probably get in the next year anyway). Maybe it's a flat-screen TV or a gas grill. It can be
a slightly more extravagant one than you would have chosen another time of the year. It's a way
to save money overall because it's one gift between you, but it will feel like you're treating
5) Make your annual family vacation part of your Christmas gift-giving. You'll spend the money
anyway, but making it part of Christmas adds to the holiday excitement and gives everyone
time to read up on a destination. Walter, who has two children in college, says his family takes a
trip to a different country each spring or summer, but the destination is announced at
Christmas. quot;My kids get very excited to find out what we're doing,quot; he says. quot;They have six
months to get all excited.quot;
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