Strong Self Regulation Drives Strong Results:
The DMA is the industry leader in establishing and enforcing member best practices across marketing channels through a vibrant self-regulatory program. The DMA Ethics Policy Committee is now reviewing changes to the DMA ethical guidelines to cover social media marketing best practices. The Committee also has recently revised its rules governing endorsements and testimonials which cover blogging and other activity conducted via social media. Make sure your business is compliant and is utilizing best practices wherever possible. Join Senny as she covers the new rules as well as outlines the best practices for social media marketers. By adhering to strong SELF REGULATION our industry can avoid unnecessary LEGISLATION!