1. They are Michigan accident attorneys that have a combined total of over 280 years of experience in fighting for the rights of Michigan accident victims. They are a family of attorneys working together for the rights of their clients
2. The Sam Bernstein Law Firm is an experienced law firm that provides legal help to Michigan personal that have been victims of an accident. Bernstein Advantage: They don’t get paid until their clients get paid
3. Doesn’t have a specific target audience Includes anybody that has been in an accident and needs legal advice/ legal representation
4. The suggested budget: $70,000 This is an annual budget Will see success in approximately one year. *The money will help cover advertising expenses.
5. Advertisements through Google Adwords This will help create brand awareness When prospective clients Google lawyer, Sam Bernstein Law Firm will appear on the right hand side in an advertisement form. Advertise the Bernstein Advantage ▪ This will attract many of their blue collar workers
6. Create: Business Facebook page LinkedIn account Twitter account Blog Most importantly, their website will have all of these links available for their prospective clients to look through.
7. Business Facebook Page Because they are a family practice, this could easily be displayed as their cover photo. Twitter Tweet about what’s going on in the office Tweet what they have to offer Blog Write about success stories in the efforts to show prospective clients that they can help!
8. As most people now do everything from their phone, it is suggested that they have a mobile friendly website You could never easily look on the Bernstein website on your phone that way it is now
9. After this campaign has been implemented it will: Increase the company’s gross profits This will be done by creating stronger brand awareness ▪ Using social media ▪ Internet marketing ▪ Mobile strategies