Sam Bernstein Law Firm

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Sam Bernstein Law Firm

  1. 1.  They are Michigan accident attorneys that have a combined total of over 280 years of experience in fighting for the rights of Michigan accident victims.  They are a family of attorneys working together for the rights of their clients
  2. 2.  The Sam Bernstein Law Firm is an experienced law firm that provides legal help to Michigan personal that have been victims of an accident. Bernstein Advantage:  They don’t get paid until their clients get paid
  3. 3.  Doesn’t have a specific target audience Includes anybody that has been in an accident and needs legal advice/ legal representation
  4. 4.  The suggested budget:  $70,000  This is an annual budget  Will see success in approximately one year. *The money will help cover advertising expenses.
  5. 5.  Advertisements through Google Adwords  This will help create brand awareness  When prospective clients Google lawyer, Sam Bernstein Law Firm will appear on the right hand side in an advertisement form.  Advertise the Bernstein Advantage ▪ This will attract many of their blue collar workers
  6. 6.  Create:  Business Facebook page  LinkedIn account  Twitter account  Blog Most importantly, their website will have all of these links available for their prospective clients to look through.
  7. 7.  Business Facebook Page  Because they are a family practice, this could easily be displayed as their cover photo. Twitter  Tweet about what’s going on in the office  Tweet what they have to offer Blog  Write about success stories in the efforts to show prospective clients that they can help!
  8. 8.  As most people now do everything from their phone, it is suggested that they have a mobile friendly website  You could never easily look on the Bernstein website on your phone that way it is now
  9. 9.  After this campaign has been implemented it will:  Increase the company’s gross profits  This will be done by creating stronger brand awareness ▪ Using social media ▪ Internet marketing ▪ Mobile strategies

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