Social Media at SF Environment
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Social Media at SF Environment

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Presentation given at the December 2009 CCSF Public Information Officer's Social Media Forum by invitation of the Mayor's Office.

Presentation given at the December 2009 CCSF Public Information Officer's Social Media Forum by invitation of the Mayor's Office.

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Social Media at SF Environment Presentation Transcript

  • 1. Social Media at SF Environment
  • 2.  
  • 3. SF Environment Social Media Goals
    • Promote our programs
    • Help OTHERS promote SFE
    • Drive traffic
    • Collect content
    • Evaluate success
  • 4. General Tips For Social Media
    • Use same profile name
      • not too long, avoid acronyms
    • Standardize look, feel, logo
    • Integrate (website, newsletter, etc.)
    • Takes time to build audience
    • Content is King
    • Find allies internally & externally
    • Be sensitive to politics
  • 5. Social Media BIG 3
    • Facebook
      • good for events, building community
      • post: pictures, video, events
    • Twitter
      • good for news, information, events
      • post: news, resource links, events
    • YouTube
      • good for sharing/embedding content
      • post: videos, TV/radio ads
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11. SF Environment EcoFinder
    • Database of local recycling services
    • Web-based search tool
    • “ Open” data feed = Government 2.0
      • Earth911.com
      • EcoFinder iPhone App
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16. Contact
    • Connect with SF Environment :
      • SFEnvironment.org
      • SFEnvironment.org/facebook
      • SFEnvironment.org/twitter
      • SFEnvironment.org/youtube
    • [email_address]