Social Media at SF Environment

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Presentation given at the December 2009 CCSF Public Information Officer's Social Media Forum by invitation of the Mayor's Office.

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  • http://www.dexigner.com/design_news/sdsc-image-of-the-internet-universe-on-display-at-moma.html
  • Social Media at SF Environment

    1. 1. Social Media at SF Environment
    2. 3. SF Environment Social Media Goals <ul><li>Promote our programs </li></ul><ul><li>Help OTHERS promote SFE </li></ul><ul><li>Drive traffic </li></ul><ul><li>Collect content </li></ul><ul><li>Evaluate success </li></ul>
    3. 4. General Tips For Social Media <ul><li>Use same profile name </li></ul><ul><ul><li>not too long, avoid acronyms </li></ul></ul><ul><li>Standardize look, feel, logo </li></ul><ul><li>Integrate (website, newsletter, etc.) </li></ul><ul><li>Takes time to build audience </li></ul><ul><li>Content is King </li></ul><ul><li>Find allies internally & externally </li></ul><ul><li>Be sensitive to politics </li></ul>
    4. 5. Social Media BIG 3 <ul><li>Facebook </li></ul><ul><ul><li>good for events, building community </li></ul></ul><ul><ul><li>post: pictures, video, events </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>good for news, information, events </li></ul></ul><ul><ul><li>post: news, resource links, events </li></ul></ul><ul><li>YouTube </li></ul><ul><ul><li>good for sharing/embedding content </li></ul></ul><ul><ul><li>post: videos, TV/radio ads </li></ul></ul>
    5. 11. SF Environment EcoFinder <ul><li>Database of local recycling services </li></ul><ul><li>Web-based search tool </li></ul><ul><li>“ Open” data feed = Government 2.0 </li></ul><ul><ul><li>Earth911.com </li></ul></ul><ul><ul><li>EcoFinder iPhone App </li></ul></ul>
    6. 16. Contact <ul><li>Connect with SF Environment : </li></ul><ul><ul><li>SFEnvironment.org </li></ul></ul><ul><ul><li>SFEnvironment.org/facebook </li></ul></ul><ul><ul><li>SFEnvironment.org/twitter </li></ul></ul><ul><ul><li>SFEnvironment.org/youtube </li></ul></ul><ul><li>[email_address] </li></ul>

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