Online Outreach: Getting Started on the Cheap & Easy

Introduction Mailing List & eNewsletter Social Media FaceBook Twitter YouTube Web Analytics SF Environment EcoFinder Conclusion

Introduction

Mailing List & eNewsletter

Social Media

FaceBook

Twitter

YouTube

Web Analytics

SF Environment EcoFinder

Conclusion

Online Outreach Goals Promote your programs Help OTHERS promote you Drive traffic Collect content Evaluate success

Promote your programs

Help OTHERS promote you

Drive traffic

Collect content

Evaluate success

Barriers to Entry Lack of budget/resources Lack of strategy Siloed organization Lack of understanding *Lack of senior management buy-in *IT blockages Finding staff http://sharemarketing.wordpress.com/2009/07/16/whats-your-barrier-to-action/

Lack of budget/resources

Lack of strategy

Siloed organization

Lack of understanding

*Lack of senior management buy-in

*IT blockages

Finding staff

http://sharemarketing.wordpress.com/2009/07/16/whats-your-barrier-to-action/

How To Start Just START! Informal survey of audience One thing at a time Integrate look, feel & tone

Just START!

Informal survey of audience

One thing at a time

Integrate look, feel & tone

Mailing List & eNewsletter Most important resource Send consistent, useful, targeted info Keep it simple & USE PICTURES!!! Email marketing services: affordable customizable better deliverability reports

Most important resource

Send consistent, useful, targeted info

Keep it simple & USE PICTURES!!!

Email marketing services:

affordable

customizable

better deliverability

reports

Social Media: General Tips Use same profile name not too long, avoid acronyms Standardize look, feel, logo Integrate (website, newsletter, etc.) Takes time to build audience Find allies internally & externally Be sensitive to politics Be authentic & have fun

Use same profile name

not too long, avoid acronyms

Standardize look, feel, logo

Integrate (website, newsletter, etc.)

Takes time to build audience

Find allies internally & externally

Be sensitive to politics

Be authentic & have fun

Social Media: BIG 3 Facebook good for events, building community post: pictures, video, events

Facebook

good for events, building community

post: pictures, video, events

Social Media: BIG 3 Facebook good for events, building community post: pictures, video, events Twitter good for news, information, events post: news, resource links, events

Facebook

good for events, building community

post: pictures, video, events

Twitter

good for news, information, events

post: news, resource links, events

Social Media: BIG 3 Facebook good for events, building community post: pictures, video, events Twitter good for news, information, events post: news, resource links, events YouTube good for sharing/embedding content post: videos, TV/radio ads

Facebook

good for events, building community

post: pictures, video, events

Twitter

good for news, information, events

post: news, resource links, events

YouTube

good for sharing/embedding content

post: videos, TV/radio ads

Web Analytics (Google) Where traffic is coming and going top pages search keywords referring sites Setting up is easy and free Should be the first thing you do Interpreting data takes some time Tagging & segmenting is next step

Where traffic is coming and going

top pages

search keywords

referring sites

Setting up is easy and free

Should be the first thing you do

Interpreting data takes some time

Tagging & segmenting is next step

SF Environment EcoFinder Database of local recycling services Web-based search tool “ Open” data feed = Government 2.0 Earth911.com EcoFinder iPhone App

Database of local recycling services

Web-based search tool

“ Open” data feed = Government 2.0

Earth911.com

EcoFinder iPhone App

Resources: constantcontact.com icontact.com govfresh.com (Gov 2.0 resource) facebook.com twitter.com youtube.com google.com/analytics http://analytics.blogspot.com kaushik.net (analytics resource)

constantcontact.com icontact.com

govfresh.com (Gov 2.0 resource)

facebook.com twitter.com youtube.com

google.com/analytics http://analytics.blogspot.com kaushik.net (analytics resource)

Contact Connect with SF Environment : SFEnvironment.org SFEnvironment.org/facebook SFEnvironment.org/twitter SFEnvironment.org/youtube [email_address]

Connect with SF Environment :

SFEnvironment.org

SFEnvironment.org/facebook

SFEnvironment.org/twitter

SFEnvironment.org/youtube

[email_address]