Online Outreach: Getting Started on the Cheap & Easy

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    Notes on slide 1

    http://www.dexigner.com/design_news/sdsc-image-of-the-internet-universe-on-display-at-moma.html

    Favorites, Groups & Events

    Online Outreach: Getting Started on the Cheap & Easy - Presentation Transcript

    1. Online Outreach: Getting Started on the Cheap & Easy
      • Introduction
      • Mailing List & eNewsletter
      • Social Media
        • FaceBook
        • Twitter
        • YouTube
      • Web Analytics
      • SF Environment EcoFinder
      • Conclusion
    2.  
    3. Online Outreach Goals
      • Promote your programs
      • Help OTHERS promote you
      • Drive traffic
      • Collect content
      • Evaluate success
    4. Barriers to Entry
      • Lack of budget/resources
      • Lack of strategy
      • Siloed organization
      • Lack of understanding
      • *Lack of senior management buy-in
      • *IT blockages
      • Finding staff
      • http://sharemarketing.wordpress.com/2009/07/16/whats-your-barrier-to-action/
    5. How To Start
      • Just START!
      • Informal survey of audience
      • One thing at a time
      • Integrate look, feel & tone
    6.  
    7. Mailing List & eNewsletter
      • Most important resource
      • Send consistent, useful, targeted info
      • Keep it simple & USE PICTURES!!!
      • Email marketing services:
        • affordable
        • customizable
        • better deliverability
        • reports
    8.  
    9.  
    10.  
    11.  
    12.  
    13.  
    14.  
    15. Social Media: General Tips
      • Use same profile name
        • not too long, avoid acronyms
      • Standardize look, feel, logo
      • Integrate (website, newsletter, etc.)
      • Takes time to build audience
      • Find allies internally & externally
      • Be sensitive to politics
      • Be authentic & have fun
    16. Social Media: BIG 3
      • Facebook
        • good for events, building community
        • post: pictures, video, events
    17.  
    18. Social Media: BIG 3
      • Facebook
        • good for events, building community
        • post: pictures, video, events
      • Twitter
        • good for news, information, events
        • post: news, resource links, events
    19.  
    20.  
    21. Social Media: BIG 3
      • Facebook
        • good for events, building community
        • post: pictures, video, events
      • Twitter
        • good for news, information, events
        • post: news, resource links, events
      • YouTube
        • good for sharing/embedding content
        • post: videos, TV/radio ads
    22.  
    23.  
    24.  
    25. Web Analytics (Google)
      • Where traffic is coming and going
        • top pages
        • search keywords
        • referring sites
      • Setting up is easy and free
      • Should be the first thing you do
      • Interpreting data takes some time
      • Tagging & segmenting is next step
    26.  
    27.  
    28.  
    29.  
    30.  
    31.  
    32. SF Environment EcoFinder
      • Database of local recycling services
      • Web-based search tool
      • “ Open” data feed = Government 2.0
        • Earth911.com
        • EcoFinder iPhone App
    33.  
    34.  
    35.  
    36. Resources:
      • constantcontact.com icontact.com
      • govfresh.com (Gov 2.0 resource)
      • facebook.com twitter.com youtube.com
      • google.com/analytics http://analytics.blogspot.com kaushik.net (analytics resource)
    37. Contact
      • Connect with SF Environment :
        • SFEnvironment.org
        • SFEnvironment.org/facebook
        • SFEnvironment.org/twitter
        • SFEnvironment.org/youtube
      • [email_address]

    + Lawrence GrodeskaLawrence Grodeska, 3 weeks ago

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