Mobile Payments and Virtual Currencies: The Emergence of the New Mobile Products and Services
by Lucy Setian, Business Development Manager at TCS Digital World on Nov 01, 2012
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The following Master thesis is build upon three core thematic pillars: the business models for mobile payments, the concept of virtual currencies, and the choice for the implementation of the first ...
The following Master thesis is build upon three core thematic pillars: the business models for mobile payments, the concept of virtual currencies, and the choice for the implementation of the first two within business models for the creation of new products and services for mobile.
The thesis explores how the rapid development of mobile ICTs influences the different stakeholder groups and the creation of new business opportunities for mobile.
A key aim is the discovery of the driving forces, responsible for the choice of the concrete m-payment method, the related technology and the respective payment medium allowed – both conventional and virtual currencies. This choice is the natural basis in the development of the business models for the creation of new products or services for mobile.
Several examples of products and services for mobile using m-payments and/or virtual currencies from the EU market landscape would be overviewed. Two Belgian business models for new services will be explored. The first the Belgian case study will look into the already commercial service, while the second one is looking into the currently developed business model for a new service to be introduced in the coming 2 years.
Key Words: mobile, ICT, m-payments, virtual currencies, business models
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