Arbitron Book Breakout-Sample
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Sample Book Breakout, Arbitron

Sample Book Breakout, Arbitron

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Arbitron Book Breakout-Sample Presentation Transcript

  • 1. Northern Virginia Metro Region
    Arbitron Spring 2011
    TopLine Matters
  • 2. Spring 2011 Survey
    March 31-June 22
  • 3. Diary Returns
    TOTAL IN-TAB
    GOAL
  • 4. Cell Phone Only Sample
    CPO IN-TAB
    TOTAL DIARIES
    CELL PHONE ONLY
    16%
    16%
    16%
    13%
  • 5. Metro Population SP11
  • 6. In-Tab vs. Metro Pop
  • 7. Diary Respondent Age Cell SP11
  • 8. Ethnic Composition
  • 9. Northern Virginia Market
  • 10. Northern Virginia Market
  • 11. Phase Returns
    Phase
    ONE
    Phase
    THREE
    Phase
    TWO
    39%
    33%
    28%
    (3) Four-Week Phases
    Total of 12 Weeks
  • 12. Gender Makeup
    49% FEMALE
    51% MALE
    • 43% work full-time
    • 13. 14% work part-time
    • 14. 43% did not work
  • Diary Mentions SP11
  • 15. WXYZ IN-TAB
    WXYZ PHASES
  • 16. WXYZ TREND
  • 17.
  • 18. COMPETITION
  • 19. WIFC IN-TAB
    WIFC PHASES
  • 20. WIFC TREND
  • 21. WIFC AGE CELL TREND
  • 22. WZED IN-TAB
    WZED PHASES
  • 23. WZED TREND
  • 24. WZED AGE CELL TREND
  • 25. WSPT IN-TAB
    WSPT PHASES
  • 26. WSPT GENDER/COUNTY
  • 27. WSPT AGE CELL
  • 28. WOZZ IN-TAB
    WOZZ PHASES
  • 29. WOZZ GENDER/COUNTY
  • 30. WOZZ AGE CELL
  • 31. Comments Section
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. Market Duplication
    Northern Virginia Arbitron; SP11/FA10; Metro; P12+; M-SU 6A-12M; % Duplicated Audience
  • 38. It’s All About Listener Loyalty!
    TGR Media Attracts Listeners
    Who Don’t Listen Anywhere Else!
    Northern Virginia Arbitron; SP11/FA10; Metro; A25-54 and W25-54; M-Su 6a-12m; Exclusive Listeners (Cume)
  • 39. WXYZ Experiences Meteoric
    Rise with 25-54 Listenership
    M-F 6A-7P!
    Women 25-54
    Listenership
    UP87%!
    Northern Virginia Arbitron; Metro; Various Demos; M-F 6A-7P; Trend Comparison Survey to Survey; WXYZ-FM
  • 40. John and PJ Ratings on the
    Rise During Weekday
    Morning Drive!
    Women 25-54
    Listenership
    UP62%!
    Northern Virginia Arbitron; Metro; Various Demos; M-F 6A-10A; Trend Comparison Survey to Survey; WXYZ-FM
  • 41. Middays are Moving UP
    On WXYZ During Weekdays
    10A-3P!
    Women 25-54
    Listenership
    UP176%!
    Northern Virginia Arbitron; Metro; Various Demos; M-F 10A-3P; Trend Comparison Survey to Survey; WXYZ-FM
  • 42. PM Drive On the Rise
    On WXYZ During Weekdays
    3P-7P!
    Women 25-54
    Listenership
    UP119%!
    Northern Virginia Arbitron; Metro; Various Demos; M-F 3P-7P; Trend Comparison Survey to Survey; WXYZ-FM
  • 43. Reaching New Highs
    With Adults 25-54 During
    Weekday Prime 6A-7P
    Increase of 115%
    Year Over Year!
    Northern Virginia Arbitron; Metro; A25-54; M-F 6A-7P; Trend Comparison Survey to Survey; WXYZ-FM
  • 44. Reaching New Highs
    With Women 25-54 During
    Weekday Prime 6A-7P
    Increase of 87%
    Year Over Year!
    Northern Virginia Arbitron; Metro; W25-54; M-F 6A-7P; Trend Comparison Survey to Survey; WXYZ-FM
  • 45. Reaching New Highs
    With Men 25-54 During
    Weekday Prime 6A-7P
    Increase of 152%
    Year Over Year!
    Northern Virginia Arbitron; Metro; M25-54; M-F 6A-7P; Trend Comparison Survey to Survey; WXYZ-FM
  • 46. Market Median Age
    TGR Delivery Facts:
    • All FOUR TGR Media Stations Mirror the Metro!
    • 47. WIFC is 15 Years Younger than the Market!
    Northern Virginia; FA10/SP11; P12+; M-SU 6A-12M; Average Persons Median Age
  • 48. Market Median Age
    TGR Delivery Facts:
    • WZED is 10 Years YOUNGER than the Market
    • 49. WXYZ Delivers the Market Median Age!
    Northern Virginia; FA10/SP11; P12+; M-SU 6A-12M; Average Persons Median Age
  • 50. John and PJ Are Getting YOUNGER
    Every Day–Median Age Trend M-F 6A-10A
    WXYZ is Getting YOUNGER
    Every Day–Median Age Trend M-F 6A-7P
    Northern Virginia Arbitron; Survey Comparison of WXYZ Median Age Composition; M-F 6A-10 and M-F 6A-7P; Median Age
  • 51. The TGR Advantage in Delivering
    The Metro Area’s A25-54 Listener
    TGR Media Delivers a Higher
    Composition of A25-54 Than the Market!
    Northern Virginia Arbitron; SP11/FA10; Metro; A12+; M-SU 6A-12M; Weekly Cume Composition %; TGR Media Vs. Market
  • 52. On the RISE with
    Listeners of Every Age!
    THE RESULTS ARE IN!
    Source: Northern Virginia Arbitron; Metro; SP10/FA09; FA10/SP10; SP11/FA10; Various Demos; M-SU 6A-12M; AQH Share
  • 53. On the RISE with
    Adults 25-54!
    THE RESULTS ARE IN!
    Source: Northern Virginia Arbitron; Metro; SP10/FA09; FA10/SP10; SP11/FA10; A25-54; M-SU 6A-12M; WXYZ-FM; AQH Share
  • 54. On the RISE with
    Adults 18-49
    THE RESULTS ARE IN!
    Source: Northern Virginia Arbitron; Metro; SP10/FA09; FA10/SP10; SP11/FA10; A18-49; M-SU 6A-12M; WXYZ-FM; AQH Share
  • 55. On the RISE with
    Women 25-54!
    THE RESULTS ARE IN!
    Source: Northern Virginia Arbitron; Metro; SP10/FA09; FA10/SP10; SP11/FA10; W25-54’ M-SU 6A-12M; WXYZ-FM; AQH Share
  • 56. The Metro’s Favorite
    Country Station Y96.8FM
    Achieves Top Rank in Metro!
    Top Tier Performance
    In Every Age Cell!
    Source: Northern Virginia Arbitron; Metro; SP10/FA09; FA10/SP10; SP11/FA10; Various Demos; M-SU 6A-12M; AQH Share Rank
  • 57. Arbitron Spring 2011
    Results are In!
    Top Tier with Women 25-54
    Source: Northern Virginia Arbitron; Metro; SP11/FA10; W25-54; M-SU 6A-12M; AQH Share Rank
  • 58. Arbitron SP11/FA10
    Results are In!
    Highest Share Delivery with Listeners!
    Source: Northern Virginia Arbitron; Metro; SP11/FA10; Various Demos; M-SU 6A-12M; WXYZ-FM; AQH Share Rank
  • 59. Y96.8 Adult35+
    Listener Profile
    Delivering a Highly Targeted Listener
    With Tremendous Buying Power!
    37% Male
    63% Female
    Super Serving an Upscale Adult Audience
    Annual Household Income
    Listener Quality:
    • 50% Employed Full-Time
    • 60. 14% Employed Part-Time
    • 61. 34% Attended Some College
    • 62. 89% Own a Home
    Northern Virginia Arbitron; Spring 2011Metro; A35+; Qualitative Profile; WXYZ-FM
  • 63. WXYZ Is Top Tier
    With Adults 25-54
    During Morning Drive!
    Source: Northern Virginia Arbitron; SP11-FA10; Metro; A25-54; M-F 6A-10A; Cume Persons
  • 64. WXYZ Is Top 3
    With Adults 25-54
    During Afternoon Drive!
    Source: Northern Virginia Arbitron; SP11-FA10; Metro; A25-54; M-F 3P-7P; Cume Persons
  • 65. WXYZ Is Top Tier
    With Adults 25-54
    During The Work Week!
    Source: Northern Virginia Arbitron; SP11-FA10; Metro; A25-54; M-F 6A-7P; Cume Persons
  • 66. WXYZ Is Top 3
    With Women 25-54
    All Week Long!
    Source: Northern Virginia Arbitron; SP11-FA10; Metro; W25-54; M-SU 6A-12M; Cume Persons
  • 67. WXYZ Is #3
    With Women 25-54
    During Morning Drive!
    Source: Northern Virginia Arbitron; SP11-FA10; Metro; W25-54; M-F 6A-10A; Cume Persons
  • 68. WXYZ Is Top Tier
    With Women 25-54
    During Mid-Days!
    Source: Northern Virginia Arbitron; SP11-FA10; Metro; W25-54; M-F 10A-3P; Cume Persons
  • 69. WXYZ Is Top 3
    With Women 25-54
    During Afternoon Drive!
    Source: Northern Virginia Arbitron; SP11-FA10; Metro; W25-54; M-F 3P-7P; Cume Persons
  • 70. WXYZ Is #3
    With Women 25-54
    During The Work Week!
    Source: Northern Virginia Arbitron; SP11-FA10; Metro; W25-54; M-F 6A-7P; Cume Persons
  • 71. Thank You!
    Tracy T Gilliam
    TopLine Matters
    Washington, DC
    tracy@toplinematters.com