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Marketing Strategies Regional Publishers
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Marketing Strategies Regional Publishers

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This slide show outlines our direct marketing strategies for regional publishers.

This slide show outlines our direct marketing strategies for regional publishers.

Published in: Business

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Transcript

  • 1. RegionalPublishing
  • 2. Newsstand
    Agents
    Direct Mail
    eNewsletter
    Events
    New Movers
    Web / Mobile
  • 3. Database Elements
    Name,  Phone, Email, Postal Address
    Overlay Data (0ver 300 elements)
    Age - Race
    Income - Profession
    Home Owner - Like to Read
    Gender - Likes to Travel
    Origin of Record –  Where did the Reader come from?
    Direct to Publisher - Survey Monkey
    eNewsletter - Digital Display
    Tixt.com - Search / PPC / CPC
    Category of Interest
    Contest - Event
    Email - Give Away
    Sub Category
    What specific Contest/ Campaign/ Event etc.
    Any customized category
    How they heard about the offer/event.
  • 4. Programs
    Data Appending
    LSC Digital can work with your incomplete database to append or add missing information like postal address, contact information or consumer lifestyle information:
    Email Appending: adding verified and permission based email addresses. LSC’s match rate is generally 20+%
    Data Appending: adding consumer demographic, psychographic and lifestyle information. LSC’s match rate is generally 70+%
     
  • 5. Programs
    New Movers  
    New consumers and businesses are very strong potential subscribers for regional magazines. Newspapers target this group and so should you by acquiring new names that move into Geo or specific Zips 
    New Mover Emails
    Target new movers to the area
    with effective email transition
    marketing cascades.
    Sign them up for eNewsletter
    programs. Convert them into
    subscribers with special offers
    Build a great new advertising
    revenue stream by offering
    solo Ads and sponsorships
  • 6. Development of E-Newsletter Programs
      Restaurant Clubs
      Cooking
      Local News
      Weekend Reviews 
  • 7. Programs
    Merge / Purge Plus Multi Model Program
      Data Processing
    USPS Hygiene
    Verification of data elements
     De-duplication / Selecting / Outputting of data file
     Reporting and campaign information
    Multi Model
     Profile clients files / provide match reports/ suggest selects to test.
      Drop selects into lower segments of the merge and mail.
      Results will be optimized with regression model.
      LSC will allow names to be mailed at minimal cost.