LSC Digital: Publishing & Acquisition


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LSC Digital: Publishing & Acquisition

  1. 1. LSC Digital Marketingfor Publishers <br />Acquisitions?<br />Retention?<br />Both?<br />
  2. 2. Are Your Customers Fully Engaged?<br />LSC Digital provides publishers with one-to-one solutions with customized content making every offer relevant, valuable and trackable. LSC Digital provides online marketing and technology services that enable publishers to better connect with their subscribers and prospects, maximizing revenues opportunities and justifying ROI for each and every campaign. Our services includes: <br /> <br /><ul><li>Email deployment, hygiene and append
  3. 3. Acquisition and conversion
  4. 4. Website re-engagement
  5. 5. Program management</li></li></ul><li>Acquisition and Conversion<br />Probably the biggest challenge marketers face today is identifying tactics that can be effectively executed to scale their acquisition strategy while not harming their online reputation. While there is an over abundance of online prospecting sources (rentals, co-registration, CPA’s, banners, search, social, F2F, more…), conversion remains to be a challenge. LSC Digital can manage the lead generation process, identify the highest quality lead sources – and those that pose the greatest threat to their company’s online reputation - and transition these prospects into subscribers. <br />
  6. 6. Website Re-Engagement<br />Website re-engagement technology provides the ability to identify email subscribers (both customers and prospects who have already provided their email address) each time they visit the company website. It allows for an automated digital message to be delivered from the website, twenty minutes after they leave. Sending an email in this fashion generates results that can be as high as 10 times those of regular deployments.<br />. <br />Website Visitor Re-Engagement Email Sent<br />
  7. 7. Email Appending<br />Email appending is a most effective means for increasing email address coverage on your house file. The process matches your customer postal record with an email address record. LSC Digital provides a most favorable number of matches while remaining 100% Can-Spam compliant.<br /> <br />Key Benefits:<br /> <br /><ul><li>Add an average of 20% new email address to your existing customer database
  8. 8. Fast turn around – the entire process is completed in 2 weeks or less
  9. 9. Pay only for verified deliverable email addresses – not on file input</li></ul>Match on Postal <br />Match on Postal <br />
  10. 10. Approach<br />Deploy an Online Newsletter, Subscription and Highly Targeted Offers<br />LSC Digital will build the entire program for your eNewsletter. We will provide the designs and templates that are consistent with the physical product. LSC digital will build the subscription offers and landing pages (or use existing fulfillment transaction pages). LSC Digital will manage the circulation for the eNewsletter, offers and any other email communications (blogs, social network updates, etc).<br />Subscriptions<br />Books, Music, DVDs & More<br />
  11. 11. Getting Started…<br />LSC Digital will provide a comprehensive marketing plan covering all aspects of the eNewsletter launch / re-launch. The plan will include details for growing the subscription base, deploying offers, optimizing usage, re-engaging customers and Fully Engaging Your Subscribers<br />Online Success Stories…<br /><ul><li>Archeology Review
  12. 12. American Woodworker
  13. 13. Arthritis Self-Management
  14. 14. Biblical Archaeology
  15. 15. Boston Magazine
  16. 16. Cooks Country
  17. 17. Cooks Illustrated
  18. 18. Diabetes Self-Management
  19. 19. Love of Quilting
  20. 20. Philly Magazine
  21. 21. Reader’s Digest Association
  22. 22. Reiman Publishing
  23. 23. Scientific American
  24. 24. Scholastic Publishing
  25. 25. Sky & Telescope
  26. 26. USA Today</li>