Trends, Process, & Case Studies
*
Email Channel Trends
Trend
Twice as many marketers using targeted lifecycle campaigns achieve conversion rates of 5% or mo...
Email appending is the process of merging a database of information on
individuals containing information other than the i...
Email Appending Retail Case Studies
“LSC Digital’s email appending service helps us increase sales on a tight budget.”
Wil...
Happy returns: retaining your customers is a lot less expensive than getting a
new one. So how do you keep them coming bac...
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LSC Digital E-mail Append

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An outline of LSC Digital's E-mail Appending process.

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LSC Digital E-mail Append

  1. 1. Trends, Process, & Case Studies *
  2. 2. Email Channel Trends Trend Twice as many marketers using targeted lifecycle campaigns achieve conversion rates of 5% or more, compared with marketers pushing ad-hoc limited time offers Source: JupiterResearch, ROI of Relevance, May 2008 Implication • Mix shifting from mostly batch-and-blast campaigns to mostly automated, behavior- driven programs Trend Transactional emails have ability to generate an additional $2.9 million dollars annually for a retailer Source: JupiterResearch, The Transactional Messaging Imperative (November 2009) Implication • Don’t underestimate the ability of your transactional emails to sell products • However, focus on products that complement the content of the transactional email. Trend Marketers using dynamic sign up pages to facilitate the collection of emails are growing their databases rapidly Source: Common Sense Observation October 2010 Implication • Marketers that collect quality emails and utilize best practices to convert those leads into loyal customers are gaining market share over their competition
  3. 3. Email appending is the process of merging a database of information on individuals containing information other than the individuals' email addresses, with a service provider's database of email addresses in an attempt to match the email addresses with the information in the initial database. Email Appending (Definition) From Wikipedia, the free encyclopedia
  4. 4. Email Appending Retail Case Studies “LSC Digital’s email appending service helps us increase sales on a tight budget.” William Murphy Director of Database Marketing “Our match rate was great and we got next to no unsubscribes on our initial welcome message – LSC Digital really does deliver deliverables!” Rich Lawsky Director “Our decision to use LSC Digital for ECOA was a wise one; we are extremely pleased with the results. We now have a reliable partner we can count on in the future when it comes to updating our list.” Ryan Murphy Marketing Director “Our LSC Digital Appended data responds as well as self-reported data” Rick Vargas Vice President
  5. 5. Happy returns: retaining your customers is a lot less expensive than getting a new one. So how do you keep them coming back for more? Email Appending is the most affordable and accurate way of re-connecting with customers who have changed their email address. LSC Digital will manage the entire process. It is quick, accurate and offers a better ROI than all other direct marketing! You cannot Have Too Many Quality Customer Emails
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