The Story of Stuff Narrated by Annie Leonard http://www.youtube.com/watch?v=9GorqroigqM
Materials Economy <ul><li>Extraction </li></ul><ul><li>Production </li></ul><ul><li>Distribution </li></ul><ul><li>Consump...
Materials Economy <ul><li>Portrayed as a linear system </li></ul><ul><ul><li>Cannot run a linear system on a finite planet...
Materials Economy <ul><li>A system in crisis </li></ul><ul><ul><li>Runs up against limits at every stage </li></ul></ul>
<ul><li>Not linear </li></ul><ul><ul><li>The system interacts with the world at every stage. </li></ul></ul><ul><ul><ul><l...
People <ul><li>The system bumps up against societies, cultures, and environments. </li></ul><ul><li>Who is important? </li...
Government <ul><li>Supposed to take care of people, that’s the governments job! </li></ul><ul><li>Beholden to giant corpor...
Corporations <ul><li>Now the largest economies on the planet-not governments. </li></ul><ul><li>Corporations are  BIGGER  ...
Extraction <ul><li>Removal of trees </li></ul><ul><li>Removal of mountains for metals/coal </li></ul><ul><li>Depletion or ...
Extraction <ul><li>Look at the USA: </li></ul><ul><ul><li>5% of world population </li></ul></ul><ul><ul><li>Uses 30% of re...
Production <ul><li>Over 100,000 chemicals in use and only a handful have ever been tested for their effects on human healt...
Production <ul><li>BFR example: </li></ul><ul><ul><li>Used in appliances, couches, computers, pillows: </li></ul></ul><ul>...
Production <ul><li>Toxics in, Toxics out </li></ul><ul><li>Food Chain: where do the toxics go? </li></ul><ul><li>Human Bre...
Production <ul><li>Hey isn’t the government supposed to protect us from this? </li></ul>Toxic fire retardants found in bre...
Production <ul><li>Factory Workers WORLDWIDE!! </li></ul><ul><ul><li>Bear the biggest brunt, often women of reproductive a...
Production <ul><li>People are wasted all along the system, just as resources are wasted. </li></ul>
Production <ul><li>Pollution </li></ul><ul><ul><li>US industry ADMITS to releasing 4 billion pounds per year. </li></ul></...
Production <ul><ul><li>Export the pollution to other countries, like China </li></ul></ul><ul><ul><li>It comes back to us,...
Production <ul><ul><li>Export the pollution to other countries, like China </li></ul></ul><ul><ul><ul><li>It comes back to...
Distribution <ul><li>Goals: </li></ul><ul><ul><li>Keep prices down </li></ul></ul><ul><ul><li>Keep inventory moving as fas...
<ul><li>How can they do this?? </li></ul><ul><li>By EXTERNALIZING COSTS </li></ul><ul><ul><li>The real cost of producing t...
<ul><li>Externalized Costs:  </li></ul><ul><ul><li>Don’t pay workers fair wages or provide healthcare </li></ul></ul><ul><...
<ul><li>Externalized Costs: </li></ul><ul><ul><li>They don’t pay the real costs for extraction of resources </li></ul></ul...
<ul><li>Externalized Costs: </li></ul><ul><ul><li>People pay with the loss of their futures: </li></ul></ul><ul><ul><li>Co...
<ul><li>Externalized costs: </li></ul><ul><ul><li>Workers in the USA pay for it with the loss of healthcare and low wages....
Consumption <ul><li>USA: Consumer Nation!! </li></ul><ul><li>Bush after 9/11: SHOP </li></ul><ul><li>We measure value by h...
<ul><li>Our ULTIMATE GOAL is to produce more consumer goods. </li></ul><ul><li>What?? </li></ul><ul><li>How did this happe...
Consumption <ul><li>It was deliberate, it was done in the 1950’s to ramp up the US economy. </li></ul><ul><ul><li>Make con...
Consumption <ul><li>After 6 months of use, 99% of the stuff we buy is trashed. </li></ul><ul><ul><li>Levels of “Throughput...
Consumption <ul><li>Obsolescence planned and perceived </li></ul><ul><li>Designed to break so you have to buy a new one </...
Consumption <ul><li>Ads </li></ul><ul><ul><li>To make you unhappy with what you have to you will buy new stuff. </li></ul>...
Disposal <ul><li>For every one trash can you throw out as a household, 70 we thrown out in the industrial process. </li></ul>
Disposal <ul><li>Recycling </li></ul><ul><ul><li>It’s good, but not good enough because it does not address the root of th...
Disposal <ul><li>How we dispose: </li></ul><ul><li>Landfills, Incinerators </li></ul><ul><ul><li>Incinerator toxic </li></...
Disposal <ul><li>Unfortunately we have a Throw Away Mindset… </li></ul><ul><li>That needs to change. </li></ul>
Many Points of Intervention <ul><li>One good thing about this type of system are the MANY places that intervention can  an...
Many Points of Intervention <ul><li>The BIG PICTURE </li></ul><ul><ul><li>People created the system and people can change ...
Change the System <ul><li>Change it from linear to circular: </li></ul><ul><ul><li>Change to a system that does not waste ...
A New System <ul><li>Based on: </li></ul><ul><ul><li>Sustainability </li></ul></ul><ul><ul><li>Equity </li></ul></ul><ul><...
Upcoming SlideShare
Loading in …5
×

The story of stuff

678 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
678
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The story of stuff

  1. 1. The Story of Stuff Narrated by Annie Leonard http://www.youtube.com/watch?v=9GorqroigqM
  2. 2. Materials Economy <ul><li>Extraction </li></ul><ul><li>Production </li></ul><ul><li>Distribution </li></ul><ul><li>Consumption </li></ul><ul><li>Disposal </li></ul>
  3. 3. Materials Economy <ul><li>Portrayed as a linear system </li></ul><ul><ul><li>Cannot run a linear system on a finite planet indefinitely. </li></ul></ul><ul><ul><li>What is the definition of finite? </li></ul></ul>
  4. 4. Materials Economy <ul><li>A system in crisis </li></ul><ul><ul><li>Runs up against limits at every stage </li></ul></ul>
  5. 5. <ul><li>Not linear </li></ul><ul><ul><li>The system interacts with the world at every stage. </li></ul></ul><ul><ul><ul><li>People </li></ul></ul></ul><ul><ul><ul><li>Governments </li></ul></ul></ul><ul><ul><ul><li>Corporations </li></ul></ul></ul>Materials Economy
  6. 6. People <ul><li>The system bumps up against societies, cultures, and environments. </li></ul><ul><li>Who is important? </li></ul>People who don’t own land, don’t buy stuff, don’t have value…
  7. 7. Government <ul><li>Supposed to take care of people, that’s the governments job! </li></ul><ul><li>Beholden to giant corporations. </li></ul>
  8. 8. Corporations <ul><li>Now the largest economies on the planet-not governments. </li></ul><ul><li>Corporations are BIGGER than governments. </li></ul><ul><ul><li>Massive growth last 60 years. </li></ul></ul>
  9. 9. Extraction <ul><li>Removal of trees </li></ul><ul><li>Removal of mountains for metals/coal </li></ul><ul><li>Depletion or pollution of water </li></ul><ul><li>Destruction of animals/wildlife </li></ul><ul><ul><li>Running out </li></ul></ul><ul><li>4% of USA original forest left </li></ul><ul><li>40% of water polluted USA </li></ul><ul><li>World 80% of original forest GONE </li></ul><ul><li>75% of fisheries in serious peril </li></ul>Resources are FINITE and we are running out!
  10. 10. Extraction <ul><li>Look at the USA: </li></ul><ul><ul><li>5% of world population </li></ul></ul><ul><ul><li>Uses 30% of resources </li></ul></ul><ul><ul><li>Creates 30% of waste </li></ul></ul><ul><li>When we run out of our own resources, we take them from the third world. </li></ul>
  11. 11. Production <ul><li>Over 100,000 chemicals in use and only a handful have ever been tested for their effects on human health individually, never mind synergistically. </li></ul><ul><li>So we mix toxic chemicals with natural resources to get TOXIC PRODUCTS. </li></ul>
  12. 12. Production <ul><li>BFR example: </li></ul><ul><ul><li>Used in appliances, couches, computers, pillows: </li></ul></ul><ul><li>SUPER TOXIC flame retardant! </li></ul><ul><ul><li>As brilliant a nation as we are, can we not find a better way to keep our heads from catching on fire while we sleep? </li></ul></ul>
  13. 13. Production <ul><li>Toxics in, Toxics out </li></ul><ul><li>Food Chain: where do the toxics go? </li></ul><ul><li>Human Breast Milk example: one of the most toxic substances : ( </li></ul>Rocket Fuel in Breast Milk
  14. 14. Production <ul><li>Hey isn’t the government supposed to protect us from this? </li></ul>Toxic fire retardants found in breast milk
  15. 15. Production <ul><li>Factory Workers WORLDWIDE!! </li></ul><ul><ul><li>Bear the biggest brunt, often women of reproductive age. </li></ul></ul><ul><ul><li>Why would they do that?? </li></ul></ul><ul><ul><li>No other option… </li></ul></ul><ul><ul><ul><li>Erosion of local environments ensures a steady supply of people with NO OPTION. </li></ul></ul></ul><ul><ul><ul><li>Some 200,000 people leave rural areas EVERY DAY to move to cities. </li></ul></ul></ul>
  16. 16. Production <ul><li>People are wasted all along the system, just as resources are wasted. </li></ul>
  17. 17. Production <ul><li>Pollution </li></ul><ul><ul><li>US industry ADMITS to releasing 4 billion pounds per year. </li></ul></ul><ul><ul><li>They release more… </li></ul></ul>
  18. 18. Production <ul><ul><li>Export the pollution to other countries, like China </li></ul></ul><ul><ul><li>It comes back to us, especially on the Pacific Coast and in California </li></ul></ul>
  19. 19. Production <ul><ul><li>Export the pollution to other countries, like China </li></ul></ul><ul><ul><ul><li>It comes back to us, especially on the Pacific Coast and in California </li></ul></ul></ul><ul><ul><ul><ul><li>Acid Rain and THE most polluted river in the USA: the New River (draining from the Maquiladoras into the Salton Sea) </li></ul></ul></ul></ul>
  20. 20. Distribution <ul><li>Goals: </li></ul><ul><ul><li>Keep prices down </li></ul></ul><ul><ul><li>Keep inventory moving as fast as possible </li></ul></ul>
  21. 21. <ul><li>How can they do this?? </li></ul><ul><li>By EXTERNALIZING COSTS </li></ul><ul><ul><li>The real cost of producing the products is NOT captured in the price. </li></ul></ul>Distribution
  22. 22. <ul><li>Externalized Costs: </li></ul><ul><ul><li>Don’t pay workers fair wages or provide healthcare </li></ul></ul><ul><ul><ul><li>So the workers pay part of the externalized costs </li></ul></ul></ul>Distribution
  23. 23. <ul><li>Externalized Costs: </li></ul><ul><ul><li>They don’t pay the real costs for extraction of resources </li></ul></ul><ul><ul><ul><li>People pay for that with the loss of their resources: mountains, forests, clean water, clean air. </li></ul></ul></ul><ul><ul><ul><li>People pay for it with the loss of good health due to cancers, asthma, and other diseases caused by environmental exposure. </li></ul></ul></ul>Distribution
  24. 24. <ul><li>Externalized Costs: </li></ul><ul><ul><li>People pay with the loss of their futures: </li></ul></ul><ul><ul><li>Coltan mining in the Congo, kids drop out of school to mine it. </li></ul></ul>Distribution
  25. 25. <ul><li>Externalized costs: </li></ul><ul><ul><li>Workers in the USA pay for it with the loss of healthcare and low wages. </li></ul></ul><ul><ul><li>Who REALLY ends up paying for those short comings?? </li></ul></ul><ul><ul><ul><li>Think about it for a minute, we all do. </li></ul></ul></ul>Distribution The ONLY way more than 40 million Americans get to see a doctor…
  26. 26. Consumption <ul><li>USA: Consumer Nation!! </li></ul><ul><li>Bush after 9/11: SHOP </li></ul><ul><li>We measure value by how much we consume. </li></ul>Go Shopping!!
  27. 27. <ul><li>Our ULTIMATE GOAL is to produce more consumer goods. </li></ul><ul><li>What?? </li></ul><ul><li>How did this happen? </li></ul>Consumption
  28. 28. Consumption <ul><li>It was deliberate, it was done in the 1950’s to ramp up the US economy. </li></ul><ul><ul><li>Make consumerism a way of life, seek satisfaction in consumption… </li></ul></ul><ul><li>Interesting correlation with happiness: Happiness peaked in 1950 in the USA and has declined ever since we adopted this goal. </li></ul>
  29. 29. Consumption <ul><li>After 6 months of use, 99% of the stuff we buy is trashed. </li></ul><ul><ul><li>Levels of “Throughput” are TOO high. </li></ul></ul><ul><li>What happened to stewardship, thrift, and resourcefulness? Old fashioned values… </li></ul>
  30. 30. Consumption <ul><li>Obsolescence planned and perceived </li></ul><ul><li>Designed to break so you have to buy a new one </li></ul><ul><ul><li>Cars, computers </li></ul></ul><ul><ul><li>Design journals!! </li></ul></ul><ul><li>Designed to look different so you look outdated using a product that may still be perfectly useful </li></ul><ul><ul><li>Fashion… </li></ul></ul>
  31. 31. Consumption <ul><li>Ads </li></ul><ul><ul><li>To make you unhappy with what you have to you will buy new stuff. </li></ul></ul><ul><ul><li>We see more in one year today that people 50 years ago did in a lifetime. </li></ul></ul><ul><ul><ul><li>Show you consumption and distribution, NOT the extraction or production process… </li></ul></ul></ul>Americas Number One and Two Past Times: Shopping and Watching TV We have less leisure time now than all the past societies until the feudal era.
  32. 32. Disposal <ul><li>For every one trash can you throw out as a household, 70 we thrown out in the industrial process. </li></ul>
  33. 33. Disposal <ul><li>Recycling </li></ul><ul><ul><li>It’s good, but not good enough because it does not address the root of the problem. </li></ul></ul><ul><ul><ul><li>Industrial waste is ENORMOUS </li></ul></ul></ul><ul><ul><ul><li>Some product are designed not to be recycled like juice boxes. </li></ul></ul></ul><ul><ul><ul><li>Some products are too toxic to recycle. </li></ul></ul></ul>
  34. 34. Disposal <ul><li>How we dispose: </li></ul><ul><li>Landfills, Incinerators </li></ul><ul><ul><li>Incinerator toxic </li></ul></ul><ul><ul><ul><li>DIOXIN the most toxic substance know to man, all from burning trash, could be stopped right now. </li></ul></ul></ul>
  35. 35. Disposal <ul><li>Unfortunately we have a Throw Away Mindset… </li></ul><ul><li>That needs to change. </li></ul>
  36. 36. Many Points of Intervention <ul><li>One good thing about this type of system are the MANY places that intervention can and are occurring: </li></ul><ul><ul><li>Saving forests </li></ul></ul><ul><ul><li>Labor rights </li></ul></ul><ul><ul><li>Fair trade </li></ul></ul><ul><ul><li>Blocking incinerators/landfills </li></ul></ul><ul><ul><li>Clean production </li></ul></ul><ul><ul><li>Conscious consumerism </li></ul></ul><ul><ul><li>Taking back our government </li></ul></ul>
  37. 37. Many Points of Intervention <ul><li>The BIG PICTURE </li></ul><ul><ul><li>People created the system and people can change it. </li></ul></ul>
  38. 38. Change the System <ul><li>Change it from linear to circular: </li></ul><ul><ul><li>Change to a system that does not waste resources or people. </li></ul></ul>to
  39. 39. A New System <ul><li>Based on: </li></ul><ul><ul><li>Sustainability </li></ul></ul><ul><ul><li>Equity </li></ul></ul><ul><ul><li>Green Chemistry </li></ul></ul><ul><ul><li>Zero Waste </li></ul></ul><ul><ul><li>Closed Loop </li></ul></ul><ul><ul><li>Renewable Energy </li></ul></ul><ul><ul><li>Local Living Economies </li></ul></ul><ul><li>Some say it’s fantasy to think we can do this. </li></ul><ul><li>It is a fantasy to think we can continue using the current system. </li></ul>People created the system we use today and people CAN change it!

×