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  • long presentation 15 slide

    1. 1. Improving Awareness of Your Cause Through Social Media Lauren Santucci Michigan State University New Media Drivers License Course
    2. 2. Social Media is Not That Scary • Move into the NOW • Traditional Media • Transform old into new
    3. 3. Awareness of Your Cause is Key Social Media=Awareness=Response=Public’s Help • Twitter • YouTube • Facebook • Adwords • Linkedin • Blogger
    4. 4. TWITTER • Inform • Post positive/negative happenings • Get to know your followers • Update Page!
    5. 5. Facebook • 150 Million Daily Log on • Large Application Variety • Create Facebook Group & CAUSE
    6. 6. Create A Facebook Cause! VITAL TOOL • Spread Awareness • Circulate Petitions • Up-to-date info • Expand donor base • AND MOST IMPORTANTLY...
    7. 7. Raise Money! • 501(c)(3) nonprofit or Canadian registered charity • Donate directly from page • “Scorecard”
    8. 8. Linkedin- Essential! • Contacts • Guide • Staff
    9. 9. YouTube Watch
    10. 10. Google AdWords • 90 Million Users • Your own ad • Different Formats • Generate awareness
    11. 11. KeyWords KeyWords KeyWords • Choose wisely • Already looking for you!
    12. 12. Blogging For a Cause • Blogger, WordPress, others • Insight From Advocates of the Cause • Thought Leader
    13. 13. Thank You Questions?

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