DalaWorks App Accelerator


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Presentation for DalaWorks, accelerator for app entrepreneurs in Cape Town, South Africa.

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DalaWorks App Accelerator

  1. 1. APP LAB Cape TownDala: Create in Xhosa
  2. 2. MISSIONEmpower a new group of entrepreneurs todevelop applications, software products, andcompanies that create direct and tangiblevalue for African markets.Arm them with technical and businessskills, support them in a culture of creationand entrepreneurialism, connect them withopportunities to help them developthemselves and their ventures. 2
  3. 3. OPPORTUNITY Corporate Partners* Community Partners Teachers Mentors Employers Resources Clients Internships International Partners*Corporate Partners TBD; these are just possible examples 3
  4. 4. AFRICAN TECH IS EXPLODING Africa Leads in Mobile Money 4
  5. 5. DALAWORKS APPS Program Outcomes• 4 months of training in app development • Demo Day: pitch app to community• Shared office space @ Bandwidth Barn, • Reverse job fair: employers come to meet RLabs participants• Services: broadband, hosting, legal, • Work for our AppFactory software • Work for DalaWorks in subsequent• Workshops and classes geared programs specifically to app development AND entrepreneurship: web development, user • Links to international programs, e.g. learning Python at Hackbright Academy in experience design, pitching, etc. San Francisco; become a Hackstar at• Extensive mentor network TechStars; intern at Seedcamp in London• International partner resources 5
  6. 6. INPUTS AND OUTPUTS Community partner organizations provide basic training and filter e.g. dedicated participantsy Become an Jobs International Earn revenue entrepreneur (Local startups, companies, opportunities, from apps (potential seed funding DW App Factory, from RLabs) DalaWorks itself) internships 6
  7. 7. PARTNERS AND INVESTORS Contributions Benefits• Three cycle accelerator • On the ground market investment/sponsorship intelligence on innovation in• Scholarships Africa• Equipment • PR, Branding, social media• Mentors, teachers, and advisors • Branded apps, app challenges• Sales and marketing channels • Startup ecosystem development for developers and producers • Acquisition targets (IP, talent) • Early mover, long-term association with innovation • Building South African skills; developing new talent 7
  8. 8. PARTNERS* South Africa International • Silicon Cape • Hackbright Academy • Bandwidth Barn/CITI • TechStars • RLabs • Seedcamp • Mxit • 500 Startups • Microsoft • Omidyar Foundation • MTN • Endeavor South Africa • eNCA • Unreasonable Institute • Blackberry • Bloomberg • Google/Android • BLKSHP • Girls Who Code • Wesgro • Technology Innovation Agency • NCWIT • Department of Trade and Investment • Women Moving Millions • Investing in Women Initiative of Calvert • SAA Foundation • Virgin Atlantic • Cherie Blair Foundation • Lawyer • Goldman Sachs 500 women • Accountant*Corporate Partners TBD; these are just possible examples 8
  9. 9. MENTORS South Africa International• Andy Volk, Mxit VP Developer Relations • Christian Fernandez & David Phillips,• Marlon Parker, RLabs CEO Hackbright Academy Founders• Chris Vermeulen, Bandwidth Barn CEO • David Cohen, TechStars Founder & CEO• Andrea Bohmert, Knife Capital MD • Reshma Sohoni, Seedcamp CEO• Zulfiq Isaacs, Liquid Thought CEO • Jason Mendelson, Foundry Group• Anita Nel, InnovUS, Stellenbosch University • Michael A. Jackson, early-stage investor• Johanna Kollar, Google Startup Support • Roger Ehrenberg, IA Ventures• Tony Ruiters, Business Connexion Chairman • Andrew Barr, Institutional Venture Partners• Ellie Hagopian, Skyrove CEO • Paul Singh, 500 Startups • Brent Beshore, AdVentures CEO • Irving Fain, Crowdtwist CEO • Kathryn Minshew, The Muse CEO • Andres Barreto, Onswipe Co-Founder • Kevin Prentiss, Red Rover CEO • Caren Maio, Nestio CEO • Rachel Sklar, Change the Ratio • Ben Lerer, Thrillist CEO 9
  10. 10. PROGRAM STRUCTURE • Basic Training • Build apps • Develop pitches • Choose projects • Testing and adjusting • Prepare for Demo Day • Entrepreneurship • Mentor sessions and • Reverse job fair workshops eventsMonth 1 Month 2 Months 3-4 Month 5 Month 6 •Continue support for • Review applications entrepreneurs • Interview candidates • Job placement • Plan events, • International mentoring workshops placements 10
  11. 11. COMPETITIVE ANALYSIS Target Value Financial Market Proposition Intensive training in app building Apps and startups focused App revenue share, government and entrepreneurship, exchanges on South Africa, Africa, esp. sources, corporate partners, with top international targeting feature phones private investors accelerators Cape Town formerly Startups focused on African market (starts in February Seed funding, entrepreneurs in Angel investors 2013) residence, local mentors (up to $100k for variable equity) Cape Town Business coaching and Globally scalable startups mentoring, completed business R100,000 ($12k) for 20% equity planSandton, Johannesburg World Bank InfoDev, SA Incubator and education for Training and accreditation in government & membership dues mobile entrepreneurs mobile technologies (R1000-1500/month) Tshwane, Gauteng Social entrepreneurs and Networking and community Membership dues, paid events, independent workers building crowdfunding Johannesburg 11
  12. 12. TEAM Philip Kiracofe Elizabeth Gould Advisor & Mentor Managing Director• 18 years experience with startups • 10 years experience in media and production• Rare Medium Ventures Incubator (1999) • Senior Producer at Bloomberg TV covering• Partner in Horizen Ventures, early stage startups and venture capital fund in India (2004) • Executive Producer of documentary series• Advisor and mentor to Cape Town on TechStars, leading global accelerator startups (2011) • Studied economic development at University• Based in Cape Town and NYC of Cape Town • Based in Cape Town and NYC 12
  13. 13. DW APPS ANNUAL BUDGETStaff $155,000Rent & Utilities $17,400Events & Marketing $67,500Legal & Admin $37,000Travel $20,000Total Operating Expenses $296,900Total Seed Investments (Equity) $375,000* 10 investments per class, 1.5 classes per year* Four program commitment ($2 M total fund) 13
  14. 14. APPENDIX 14
  15. 15. PARTNER: THE BARN• Host to program: premier tech education space in South Africa• Facilities: co-working space, computer labs, broadband• Mentorship: other members of space (BlackBerry Apps Lab, CITI, Silicon Cape, entrepreneurs, service providers• Events: workshops, panels, networking events, classes 15
  16. 16. PARTNER: RLABS• Feeder to program: attracts and develops talent, filtering their participants with marketable and scalable ideas• Facilities: another home for entrepreneurs to work• Springboard for potential expansion to other RLabs locations• Seed Fund for companies graduating from program 16
  17. 17. PARTNER: MXIT• Mxit Developers are DW teachers• Mxit Executives are DW mentors• Mxit App Store: scaling in 2013• Cost to develop an app:• Average Revenue per app:• More stats: coming from Andy 17
  18. 18. FOCUS ON WOMEN Consumption Labor ForceWorldwide, 2/3 of new mobile subscribersin the next 5 years will be women. Re-investment Corporate Governance
  19. 19. AFRICA’S RAPID STARTUP GROWTH 35 TECH HUBS IN 13 COUNTRIESSouth Africa:map by since February 2012 19
  20. 20. THE AFRICAN CONSUMER IS RISING• 35% growth in consumer spending by 2015• 221 million new consumers by 2015• % of Africans with clean drinking water: 61• % of Africans with mobile phones: 66 20
  22. 22. TEAMElizabeth Gould, Managing DirectorAs Executive Producer of the TechStars documentary series, Elizabeth knows the inner workings of theprogram in a way few others could. She spent more than 18 months documenting the entire process ofthe first New York program, from conception through six months after Demo Day. Beyond learning theintricacies of the program itself, Elizabeth also got to know the tensions, challenges, and stresses ofthe program from all sides: entrepreneurs, directors, mentors, and investors. In regular interviews withall the actors, she got to understand the different perceptions of the same situation (i.e. mentormeetings, team tensions, pivots, team progress or lack thereof) in a way that is completely unique.Elizabeth has a deep and longstanding passion for economic development, specifically in Africa andSouth Africa, which she studied at U.C. Berkeley. She spent a year at the University of Cape Townstudying political economy in the developing world and South Africa specifically, and another sixmonths traveling in sub-Saharan Africa. She wrote her honors thesis on a microfinance project in atownship outside Cape Town, positing that economic empowerment brings unforeseen social benefits.It is for this reason that she believes so strongly in the power of accelerator programs to helpentrepreneurs gain the skills to build businesses, communities, and whole economies.Elizabeth’s experiences in Africa and other emerging economies gave her a global outlook that led toher graduate work at the School of International and Public Affairs at Columbia University, and hersubsequent career as a journalist at NBC and Bloomberg TV. In addition to her in-depth series andspecials, she has produced interviews with the top global leaders of our time, including Bill Gates, BillClinton, Warren Buffett,and George Soros. Her recent work has focused on technology and innovationas well as sustainability and clean energy. She is excited to move to Cape Town and improve hersurfing. 22
  23. 23. TEAMPhilip Kiracofe, DirectorSince arriving in NYC in 1994, Mr. Kiracofe has been deeply immersed in technology, real estate, andentrepreneurial ventures. He has co-founded or led a diverse range of companies including a pioneeronline grocery service company, an India-based venture capital fund, the first large-scale socialnetworking site, and a NY-based property development firm.In 2009, he founded Horizen Partners to incubate far-reaching projects based on the foundations ofinnovation, adventure and sustainability. Current projects include Horizen Ventures (early stage VC),Mountain Bike Haiti (social venture promoting adventure tourism), Stik.com (Facebook-integratedreferrals) and Failure Club (a collaboration with Morgan Spurlock where members pursue ambitiousdream projects). He has advised South African start-ups and is now raising a new venture fund in CapeTown.In his free time, Philip’s interests range from adventure and endurance events (he has climbed MtKilimanjaro, completed Ironman triathlon and Comrades Marathon) to charitable pursuits (Carnegie HallNotables, Service Space). He sits on the Board of Directors for the Manhattan Chamber of Commerceand has served as President of the Manhattan Association of Realtors.Philip attended the United States Air Force Academy, where he studied Computer Science andBehavioral Science. He currently splits his time between Manhattan and Cape Town. 23
  24. 24. CONTACT DETAILSElizabeth Gould:elizabeth@dalaworks.com@lsabeth3 (twitter, skype)Philip Kiracofe:philip@horizenpartners.com@pkiracofe (twitter, skype) 24
  26. 26. DALAWORKS MEDIATrain a new generation of digitalstorytellers in the editorial, creative andtechnical skills needed to conceive,develop, and execute a complex videoseries: documenting the journey of the appentrepreneurs through the program. 26
  27. 27. DW PRODUCERS GET Program Outcomes• 6 months of training in digital media and documentary production--learn by doing • Marketable skills in digital video production and storytelling• Pre-production: production planning, project management, budgeting • Production Reel• Production: cameras, lighting, audio, • Credit on full scale documentary composition, interviews, video techniques production• Post-Production: media management, • Connections to local and international logging, story production, writing, editing, production companies and networks graphics • Mentor next generation of producers• Continuous feedback with local and international mentors 27
  28. 28. PROGRAM STRUCTURE APPS • Basic Training • Build apps • Develop pitches • Choose projects • Testing and adjusting • Prepare for Demo Day • Entrepreneurship • Mentor sessions and • Post-program preps & workshops events reverse job fairMonth 1 Month 2 Months 3-4 Month 5 Month 6• Basic camera and • Documenting APPS program • Final editing and production training • Media management and logging, story production finishing processes• Assigning roles • Editing graphics production • Mastering for• Production planning distribution • Feedback from international mentors MEDIA 28
  29. 29. DW MEDIA BUDGET - in processStaff $50,000Equipment $75,000Facilities $60,000Legal & Admin $50,000Total Operating Expenses $235,000Total Seed Investments (Equity) $375,000* 10 investments per class, 1.5 classes per year* Four program commitment ($2 M total fund) 29