A Collection of Advertisements (Created by Mrs. Radner's 4th Grade Class)

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Students began this project by viewing a variety of real print and online advertisements, and explored the use of language, humor, photographs, and design, to gain insight on what makes certain advertising strategies successful. Students then designed their own collection of ads for real and fictitious businesses and products.

Each ad was created as a PowerPoint slide. Students developed skills in creativity, design, and persuasion. They learned and practiced the effective use of text in headlines, text boxes, speaking and thinking bubbles; text effects, Word Art styles, position, and rotation; working with photos, picture effects, cropping, and other modifications; layering objects; inserting and formatting shapes with outlines, fills, and textures; selecting slide design themes; using dark on light and light on dark when working with text, graphics, and backgrounds; visual appeal and strategic placement and emphasis of elements; and much more.

The goals of the project were presented in the authentic context of students being “hired” for a summer internship at an advertising company. They were to prove their skills in the use of technology, creativity, and design in order to be considered for a full-time position.

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  • A Collection of Advertisements (Created by Mrs. Radner's 4th Grade Class)

    1. 1. By Mrs. Radner’s 4th GradersCreated in Technology Class with Ms. RothfeldMay 2013
    2. 2. Dear Viewer,The fourth graders and I would like to share with you one of our favorite projects of theschool year: student-created advertisements. The students began by viewing real print andonline advertisements, and explored the use of language, humor, photographs, anddesign, to gain insight on what makes certain advertising strategies successful. Studentsthen designed their own collection of ads for real and fictitious businesses and products.Each ad was created as a PowerPoint slide. Students developed skills increativity, design, and persuasion. They learned and practiced the effective use of text inheadlines, text boxes, speaking and thinking bubbles; text effects, Word Artstyles, position, and rotation; working with photos, picture effects, cropping, and othermodifications; layering objects; inserting and formatting shapes with outlines, fills, andtextures; selecting slide design themes; using dark on light and light on dark when workingwith text, graphics, and backgrounds; visual appeal and strategic placement and emphasis ofelements; and much more.The goals of the project were presented in the authentic context of students being “hired”for a summer internship at an advertising company. They were to prove their skills in the useof technology, creativity, and design in order to be considered for a full-time position.The following slide show displays what each student chose as his or her best work. Includedare an introduction and closing with a message from “Specialty Advertising,” the fictitiouscompany at which students were aiming to secure a job.Liat RothfeldK-4 Technology Teacher
    3. 3. To the 4th Graders in Mrs. Radner’sclass at Hillel DaySchool, Farmington Hills, Michigan
    4. 4.  After reviewing your submissions, we havereconsidered our offer. Originally, we had planned ononly accepting four of you for a full time job at ourcompany. However, we were not expecting the levelof talent and creativity that you showed in designingyour advertisements. We feel our company canbenefit from all of your skills intechnology, humor, design, and thinking outside thebox. We would like to offer each and every one ofyou a job at our company. With your help, SpecialtyAdvertising will reach new levels of success.Sincerely yours,L.R.Director, Specialty Advertising
    5. 5. Got Milk?cbox.cz/davidbraunsteinCIlan
    6. 6. i44.photobucket.comI hate thisguy!!!!!!!!Get out of here!!!!!!!!!Go to Howie’s House O’ Balls.CCAT GOT YOU DOWN?Ilan
    7. 7. i44.photobucket.comJoey
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    17. 17. cbox.cz/davidbraunsteinIf you want toplay baseball, goto Captain’sSports today!And get abaseballhelmet for free!Rachel S
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    19. 19. Funnytreat.comJoseph
    20. 20. Want somewatermelon?cbox.cz/davidbraunsteinFeeling juicy? Then visitWaldo’s WatermelonPalace. It will make youmeow for watermelons!In Waldo’sWatermelonPalace, everything isjuicy…thefood, thedrinks, andeven thefurniture.Joseph
    21. 21. WANT A CHILD? ADOPTONE TODAY!LovethekidsAtkids@gmail.comwww.lovethekids.comRachel B
    22. 22. CAT REALLY SMART? GET YOUR CAT TESTED AND USEDFOR RESEARCH. SEE HOW SMART YOUR CAT IS. WE WILLNOT HARM YOUR CAT. YOU WILL GET PAID $100DOLLARS!funny-animals.orgTested cat Co.Rachel B
    23. 23. Do you want to make your cathappier?cbox.cz/davidbraunsteinIf you want tomake me happythen get me bettercat food!Get Lappie’scat food! AtWow Meow’sCat Shop! Catslove it and youwill save moneyon it!Arielle
    24. 24. Want an awesome vacation and for less money?Go to www.AWESOMEVACATION.com!www.me.berkeley.eduArielle
    25. 25. We are located at Pond Ridge Rd. by Yummy Street.If it sayscreamery,you knowit’sexpensive!Werethe bestplace intown!www.me.berkeley.eduAva
    26. 26. La La Lady BugWe are located in the Pike Place Market, Seattle.The bestgardening storeon the planet!Wait! Wait!Yes, got it!That’s right!Good deals!And they areflying around!Better catchthem soon!funny-animals.orgAva
    27. 27. DON’T BE A LEMON HEAD! GETSHEMEN SHEZZ!cbox.cz/davidbraunsteinIT IS THEBESTISRAELIOLIVE OILSOFAR, SOGETSHEMENSHEZZ !!!Dana
    28. 28. Does that look yummy???funny-animals.orgGet Meow Wow cat food!!!You can also get toys, bowls,and so much more! Dana
    29. 29. Don’t be a hump! Get aCamfarri.bookscape.co.uk/imagesWhat arethose carslookingat?Emilie
    30. 30. Does your cat need great food?Then get some. Go to theChow Wow Meow Shop.funny-animals.orgCall 323-487-3451 inPittsburgh, Pennsylvania.Emilie
    31. 31. LOOKING FOR A DOG? GET ONE NOW!Rachel B
    32. 32. cbox.cz/davidbraunsteinWell atCitrusCitywe haveeverythingfrom lime toorange juice!Rememberwhat wesay:whenlife givesyoulemons,you goto CitrusCity.Just on the corner of 1234 Street St.Asa

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