Site Search Analytics Workshop Presentation

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Taught by Louis Rosenfeld (2008-present). Workshop details and registration: http://louisrosenfeld.com/ssa

Taught by Louis Rosenfeld (2008-present). Workshop details and registration: http://louisrosenfeld.com/ssa

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  • AND: About you?
  • We get two major things out of this data: SESSIONS and FREQUENT QUERIES
  • Start with AIGA via Google AnalyticsThen move to MSU via Excel spreadsheetThen show WW Norton session table
  • But first, a little quiz: 1) How many know who their primary audiences are? 2) And, how many know what the main tasks and topics those audiences need to get from your site?If not, then… what’s the point?
  • Deleting term may come back to bite you
  • Augment with SSA
  • Field study example: use clothing retailer that found SKUs in its logs when SKUs didn’t appear on its ecommerce site
  • SEO benefits: Local queries might serve as predictors of future keywords
  • NAMES OF EXAMPLES: ASK RW

Transcript

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  • 15. album pages artist descriptions TV listings album reviews discography artist bios 55
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  • 26. From SLI Systems (www.sli-systems.com)
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  • 32. Persona example (from Adaptive Path) Frequent queries added (in green)
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  • 42. 1. Beyond diagnostics: SSA as a predictive tool (example: Financial Times) 2. The business of not converting: moving beyond transactions toward holistic user experience
  • 43. 123.45.67.89 - 25/Mar/2006 10:15:32 – http://www.ipodstuff.com/search?q=nanotubes - Firefox 1.0.7; Windows NT 5.1 - 740674ce2123e969 • • • • •