Site Search Analytics Workshop Presentation
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Site Search Analytics Workshop Presentation

on

  • 35,487 views

Taught by Louis Rosenfeld (2008-present). Workshop details and registration: http://louisrosenfeld.com/ssa

Taught by Louis Rosenfeld (2008-present). Workshop details and registration: http://louisrosenfeld.com/ssa

Statistics

Views

Total Views
35,487
Views on SlideShare
30,182
Embed Views
5,305

Actions

Likes
59
Downloads
699
Comments
1

47 Embeds 5,305

http://louisrosenfeld.com 3917
http://www.rosenfeldmedia.com 491
http://www.louisrosenfeld.com 308
http://www.miltonmattos.com.br 108
http://miltonmattos.blogspot.com 94
http://arquiteturadeinformacao.com 72
http://miltonmattos.blogspot.com.br 56
http://www.dopedata.com 51
http://vielmetti.typepad.com 33
http://guilhermemarques.wordpress.com 22
http://rosenfeldmedia.com 20
http://lj-toys.com 19
http://www.creative-resonance.com 15
http://translate.googleusercontent.com 14
http://cchcreative.tumblr.com 11
http://blog.cchcreative.com.br 10
http://www.slideshare.net 9
http://www.lourosenfeld.com 6
http://jisi.dreamblog.jp 6
http://www.techgig.com 4
http://domdev.tcslab.ctbc.com.br 4
http://bloug.com 4
http://www.bloug.com 3
http://guilhermemarques.com 2
http://www.filescon.com 2
http://lourosenfeld.com 2
http://worldofuxdesign.blogspot.com 2
http://twitter.com 1
http://www.netvibes.com 1
http://209.85.171.104 1
http://xss.yandex.net 1
http://72.14.235.104 1
http://fanyi.youdao.com 1
http://l.lj-toys.com 1
http://209.85.135.104 1
http://www.easyrapidshare.com 1
http://feeds.feedburner.com 1
http://katti.secondbrain.com 1
http://computerspeechtechnology.com 1
http://internettelepathy.com 1
http://freeglobalinternet.com 1
http://agriculturerobot.com 1
http://about-antiques.org 1
http://about-insomnia.org 1
http://74.125.39.132 1
http://miltonmattos.com.br 1
https://twitter.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • AND: About you?
  • We get two major things out of this data: SESSIONS and FREQUENT QUERIES
  • Start with AIGA via Google AnalyticsThen move to MSU via Excel spreadsheetThen show WW Norton session table
  • But first, a little quiz: 1) How many know who their primary audiences are? 2) And, how many know what the main tasks and topics those audiences need to get from your site?If not, then… what’s the point?
  • Deleting term may come back to bite you
  • Augment with SSA
  • Field study example: use clothing retailer that found SKUs in its logs when SKUs didn’t appear on its ecommerce site
  • SEO benefits: Local queries might serve as predictors of future keywords
  • NAMES OF EXAMPLES: ASK RW

Site Search Analytics Workshop Presentation Presentation Transcript

  • 1.       
  • 2.    
  • 3.      
  • 4. • • • •
  • 5.   
  • 6. 
  • 7.   
  • 8.    
  • 9.      
  • 10.    
  • 11.    
  • 12.  
  • 13.  
  • 14.     
  • 15. album pages artist descriptions TV listings album reviews discography artist bios 55
  • 16.       
  • 17.       
  • 18.   
  • 19.  
  • 20.   
  • 21.     
  • 22.   
  • 23. 
  • 24.  
  • 25.  
  • 26. From SLI Systems (www.sli-systems.com)
  • 27.      
  • 28.     
  • 29.    
  • 30.   
  • 31.   
  • 32. Persona example (from Adaptive Path) Frequent queries added (in green)
  • 33. • • •
  • 34.    
  • 35. • • • •
  • 36. • • • • • • • • •
  • 37. • • • • • •
  • 38. • • • • • • •
  • 39. • • • • • •
  • 40. • • • • • •
  • 41.    
  • 42. 1. Beyond diagnostics: SSA as a predictive tool (example: Financial Times) 2. The business of not converting: moving beyond transactions toward holistic user experience
  • 43. 123.45.67.89 - 25/Mar/2006 10:15:32 – http://www.ipodstuff.com/search?q=nanotubes - Firefox 1.0.7; Windows NT 5.1 - 740674ce2123e969 • • • • •