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                    <span style="font-size:14px;">Site Search Analytics</span><br/>
                    From: <a href="http://www.slideshare.net/lrosenfeld/">lrosenfeld</a>, 5 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_380779"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/lrosenfeld/site-search-analytics-380779?type=powerpoint" title="Site Search Analytics">Site Search Analytics</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=080430uiucssa-1209538606387806-9&stripped_title=site-search-analytics-380779" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=080430uiucssa-1209538606387806-9&stripped_title=site-search-analytics-380779" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/lrosenfeld/site-search-analytics-380779?type=powerpoint" title="View Site Search Analytics on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/analytics">analytics</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/search-analytics">search analytics</a>)</div></div><br /><br />
                    Presented at the University of Illinois, April 30 2008, by Lou Rosenfeld.<br /><br />
                    <a href="http://www.slideshare.net/lrosenfeld/site-search-analytics-380779">SlideShare Link</a>
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Site Search Analytics

From lrosenfeld, 5 months ago

Presented at the University of Illinois, April 30 2008, by Lou Ros more

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Slide 1:Site Search Analytics: Conversations with your customers Louis Rosenfeld University of Illinois 9th Annual Webmasters Forum April 30, 2008 ©2008 Louis Rosenfeld, LLC (www.louisrosenfeld.com). All rights reserved.

Slide 3:Anatomy of a search log (from Google Search Appliance) Critical elements in bold: IP address, time/date stamp, query, and # of results: XXX.XXX.X.104 - - [10/Jul/2006:10:25:46 -0800] \"GET /search? access=p&entqr=0&output=xml_no_dtd&sort=date%3AD%3AL %3Ad1&ud=1&site=AllSites&ie=UTF-8&client=www&oe=UTF-8&proxystyleshe et=www&q=lincense+plate&ip=XXX.XXX.X.104 HTTP/1.1\" 200 971 0 0.02 XXX.XXX.X.104 - - [10/Jul/2006:10:25:48 -0800] \"GET /search? access=p&entqr=0&output=xml_no_dtd&sort=date%3AD%3AL %

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