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Slide 1:PhillyCHI Site Search Analytics: Conversations with your customers Louis Rosenfeld lou@louisrosenfeld.com Philadelphia, PA • April 2, 2008 ©2008 Louis Rosenfeld, LLC (www.louisrosenfeld.com). All rights reserved.
Slide 2:About us Me You? ©2008 Louis Rosenfeld, LLC (www.louisrosenfeld.com). All rights reserved.
Slide 3:Anatomy of a search log (from Google Search Appliance) Critical elements in bold: IP address, time/date stamp, query, and # of results: XXX.XXX.X.104 - - [10/Jul/2006:10:25:46 -0800] \"GET /search? access=p&entqr=0&output=xml_no_dtd&sort=date%3AD%3AL %3Ad1&ud=1&site=AllSites&ie=UTF-8&client=www&oe=UTF-8&proxystyleshe et=www&q=lincense+plate&ip=XXX.XXX.X.104 HTTP/1.1\" 200 971 0 0.02 XXX.XXX.X.104 - - [10/Jul/2006:10:25:48 -0800] \"GET /search? access=p&entqr=0&output=xml_no_dtd&sort=date%3AD%3AL %3Ad1&ie=UTF-8&client=www&q=license+plate &ud=1&site=A
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