Is there such a thing as a good business model  for publishing these days?
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Is there such a thing as a good business model for publishing these days?

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Presented at O'Reilly's Tools Of Change for Publishing conference (February 15, 2011).

Presented at O'Reilly's Tools Of Change for Publishing conference (February 15, 2011).

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Is there such a thing as a good business model  for publishing these days? Is there such a thing as a good business model for publishing these days? Presentation Transcript

  • Is there such a thing as agood business modelfor publishing these days?Lou Rosenfeld •  Rosenfeld Media •  rosenfeldmedia.com Tools of Change for Publishing • New York •  2/15/11
  • Lou, just do the math for us! # units sold author royalties 100 $? 1,000 $? 10,000 $?New Author
  • In 2008...
  • In 2008...• Formats: paperback + screen-optimized PDF
  • In 2008...• Formats: paperback + screen-optimized PDF• Channels: direct + AmazonMarketplace
  • In 2008...• Formats: paperback + screen-optimized PDF• Channels: direct + AmazonMarketplace• Units: paperbacks + paperback/digitalbundles + digital only
  • In 2008...• Formats: paperback + screen-optimized PDF• Channels: direct + AmazonMarketplace• Units: paperbacks + paperback/digitalbundles + digital only• Pricing: either $19 or $36
  • In 2010...
  • In 2010...• Formats: paperback + screen-optimizedPDF + printer-optimized PDF + ePUB + MOBI+ webinars + ...
  • In 2010...• Formats: paperback + screen-optimizedPDF + printer-optimized PDF + ePUB + MOBI+ webinars + ...• Channels: direct + Amazon Marketplace +conferences + affiliates/partners + academicbookstores + Amazon Advantage + Scribd +iTunes + App Store + iBookStore + Safari + ...
  • In 2010...• Formats: paperback + screen-optimizedPDF + printer-optimized PDF + ePUB + MOBI+ webinars + ...• Channels: direct + Amazon Marketplace +conferences + affiliates/partners + academicbookstores + Amazon Advantage + Scribd +iTunes + App Store + iBookStore + Safari + ...• Units: paperbacks + paperback/digitalbundles + digital only + library bundles +“future” bundles + chapters/sections/pages + ...
  • In 2010...• Formats: paperback + screen-optimizedPDF + printer-optimized PDF + ePUB + MOBI+ webinars + ...• Channels: direct + Amazon Marketplace +conferences + affiliates/partners + academicbookstores + Amazon Advantage + Scribd +iTunes + App Store + iBookStore + Safari + ...• Units: paperbacks + paperback/digitalbundles + digital only + library bundles +“future” bundles + chapters/sections/pages + ...• Pricing: from micropayments to $199
  • Next year’s (business) model
  • Goodbye, business models.
  • Goodbye, business models. Hello...
  • The Faith-Based BusinessModel
  • expertise
  • expertise
  • bookexpertise
  • book ...expertise
  • book ...short bookexpertise
  • book ...short bookwhite paperexpertise
  • book ... short book white paperconference talk expertise
  • book ... short book white paperconference talk workshop expertise
  • book ... short book white paperconference talk workshop webinar expertise
  • book ... short book white paper conference talk workshop webinarconsulting engagement expertise
  • book ... short book white paper conference talk workshop webinarconsulting engagement instructional video expertise
  • What unique value does apublisher offer? Identifying a community’s needs. Identifying the expertise that will fill those needs. Everything else is commodifiable.
  • So... is there such a thing as agood business model forpublishing these days? No. But there is such a thing as doing good business. For publishers, it’s based on purveying expertise, not books.
  • Thanks! Rosenfeld Media  www.rosenfeldmedia.com 457 Third Street, #4R Brooklyn, NY 11215 USA info@rosenfeldmedia.com @rosenfeldmedia +1.718.568.9756