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Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
Is there such a thing as a good business model  for publishing these days?
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Is there such a thing as a good business model for publishing these days?

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Presented at O'Reilly's Tools Of Change for Publishing conference (February 15, 2011).

Presented at O'Reilly's Tools Of Change for Publishing conference (February 15, 2011).

Published in: Education
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  • Transcript

    • 1. Is there such a thing as agood business modelfor publishing these days?Lou Rosenfeld •  Rosenfeld Media •  rosenfeldmedia.com Tools of Change for Publishing • New York •  2/15/11
    • 2. Lou, just do the math for us! # units sold author royalties 100 $? 1,000 $? 10,000 $?New Author
    • 3. In 2008...
    • 4. In 2008...• Formats: paperback + screen-optimized PDF
    • 5. In 2008...• Formats: paperback + screen-optimized PDF• Channels: direct + AmazonMarketplace
    • 6. In 2008...• Formats: paperback + screen-optimized PDF• Channels: direct + AmazonMarketplace• Units: paperbacks + paperback/digitalbundles + digital only
    • 7. In 2008...• Formats: paperback + screen-optimized PDF• Channels: direct + AmazonMarketplace• Units: paperbacks + paperback/digitalbundles + digital only• Pricing: either $19 or $36
    • 8. In 2010...
    • 9. In 2010...• Formats: paperback + screen-optimizedPDF + printer-optimized PDF + ePUB + MOBI+ webinars + ...
    • 10. In 2010...• Formats: paperback + screen-optimizedPDF + printer-optimized PDF + ePUB + MOBI+ webinars + ...• Channels: direct + Amazon Marketplace +conferences + affiliates/partners + academicbookstores + Amazon Advantage + Scribd +iTunes + App Store + iBookStore + Safari + ...
    • 11. In 2010...• Formats: paperback + screen-optimizedPDF + printer-optimized PDF + ePUB + MOBI+ webinars + ...• Channels: direct + Amazon Marketplace +conferences + affiliates/partners + academicbookstores + Amazon Advantage + Scribd +iTunes + App Store + iBookStore + Safari + ...• Units: paperbacks + paperback/digitalbundles + digital only + library bundles +“future” bundles + chapters/sections/pages + ...
    • 12. In 2010...• Formats: paperback + screen-optimizedPDF + printer-optimized PDF + ePUB + MOBI+ webinars + ...• Channels: direct + Amazon Marketplace +conferences + affiliates/partners + academicbookstores + Amazon Advantage + Scribd +iTunes + App Store + iBookStore + Safari + ...• Units: paperbacks + paperback/digitalbundles + digital only + library bundles +“future” bundles + chapters/sections/pages + ...• Pricing: from micropayments to $199
    • 13. Next year’s (business) model
    • 14. Goodbye, business models.
    • 15. Goodbye, business models. Hello...
    • 16. The Faith-Based BusinessModel
    • 17. expertise
    • 18. expertise
    • 19. bookexpertise
    • 20. book ...expertise
    • 21. book ...short bookexpertise
    • 22. book ...short bookwhite paperexpertise
    • 23. book ... short book white paperconference talk expertise
    • 24. book ... short book white paperconference talk workshop expertise
    • 25. book ... short book white paperconference talk workshop webinar expertise
    • 26. book ... short book white paper conference talk workshop webinarconsulting engagement expertise
    • 27. book ... short book white paper conference talk workshop webinarconsulting engagement instructional video expertise
    • 28. What unique value does apublisher offer? Identifying a community’s needs. Identifying the expertise that will fill those needs. Everything else is commodifiable.
    • 29. So... is there such a thing as agood business model forpublishing these days? No. But there is such a thing as doing good business. For publishers, it’s based on purveying expertise, not books.
    • 30. Thanks! Rosenfeld Media  www.rosenfeldmedia.com 457 Third Street, #4R Brooklyn, NY 11215 USA info@rosenfeldmedia.com @rosenfeldmedia +1.718.568.9756

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