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CanUX Keynote

by Louis Rosenfeld on Nov 26, 2007

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Lou Rosenfeld's talk at CanUX (Canadian User Experience) Conference, November 27, 2007.

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Lou Rosenfeld's talk at CanUX (Canadian User Experience) Conference, November 27, 2007.

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  • AnirbanBasuMallik AnirbanBasuMallik Hi,
    Another lovely concept... :)

     4 years ago Reply
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  • lrosenfeld Louis Rosenfeld , Publisher / information architect at Rosenfeld Media, LLC Jess, thanks for the notes! I really enjoyed the session and CanUX.

     4 years ago Reply
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  • jessmcmullin Jess McMullin , Consultant at Centre for Citizen Experience Lou remembers that we sat on the floor in the hotel hallway at 1:00 am at the IA Summit in Vancouver to demo his new toy and I suggested the name UX Zeitgeist :)

     4 years ago Reply
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  • jessmcmullin Jess McMullin , Consultant at Centre for Citizen Experience We did a prototype, with Lulu.com (print on demand). We had a perfect bound, 4-color, prototype. We learned that the FAQ for the book worked well for people. We needed closer integration with web based content. People needed a whole section to explain what the site offered from the book.

    Improving the index. Making sure we didn't miss obvious things. No one knew Indi Young, needed to have a bio page.

    It cost us a couple thousand dollars and a couple days of work, and we amortize this over the whole series.

    Gene: question. Title is small, thumbnail won't show. Does designing for Amazon an afterthought? It's primary for the business model. Amazon Marketplace program 17%, Barnes & Noble 55% of cover price.

    Book site for Indi - 'mental models' comes up 8 in google for her booksite.

    Robin Sutherland - can you sell chunks of a book? Lou: see Safari?

     4 years ago Reply
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  • jessmcmullin Jess McMullin , Consultant at Centre for Citizen Experience So, I thought I'd try to add some notes while Lou is talking...

    Readers: 'I don't want to slug through a 60 page chapter on anything'

    Page count inflates with 6x9 and wide margins, so gives impression that it *isn't* short enough to read on the plane.

    PDF - increase type size so that bigger type for reading on screen - but this also inflates page count even more

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CanUX Keynote — Presentation Transcript