ferramentas                          open source, alugada/SaaS ou exclusivaWednesday, March 28, 12
open source                              OsCommerce - PHP/MySQL - oscommerce.com                          cara de amazon, ...
alugada / SaaS                              e-Hub                          Ikeda/rakuten                               Lin...
exclusiva                          Construída específicamente para um cliente:                                            ...
marketing digital                              vendendo o peixeWednesday, March 28, 12
newsletters                               mailing efetivo e atualizado                          intenção é direcionar clie...
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
backstages                compartilhem o máximo possível de backstage e making of’sWednesday, March 28, 12
Wednesday, March 28, 12
história                          se você tem história, relembre algo com frequência,                                     ...
Wednesday, March 28, 12
seja inspirador                          o mercado é formado de clientes e wanna-be’s                                     ...
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
social commerce                              The World of Goods                           the anthropology of consumption ...
videos                                             rich media                          Youtube e Vimeo acessíveis em todos...
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Folha de SP > 350.000 exemplares                               em média num domingoWednesday, March 28, 12
facebook                           esqueci não ...Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
instagram                          modismos que pegam ...Wednesday, March 28, 12
> Multimarcas de Luxo                          > API - Application                          Program Interface             ...
Wednesday, March 28, 12
#iamLevisWednesday, March 28, 12
marcas para seguir                             Burberry        Loccitane_USA                              Gucci           ...
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
pinterest                          alguém falou de modismos?Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
publicidade paga                                       adwords                                        adsense             ...
mobile                            responsive websites, webapps,                          apps de conteúdo ou m-commerceWed...
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
próximo é                          video da                          pontomobiWednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
métricas                             Google Analytics                             Google Adwords                          ...
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
métricas                          CTR - Click Through Rate                             Taxa de Conversão                  ...
métricas                            Bounce Rate - taxa de reijeição                          E-mail Capture - cliques em e...
relembrando ...Wednesday, March 28, 12
cenário       tipo de produto       público alvo       modelo de venda       plataformaWednesday, March 28, 12
plano de viabilização       mercado       produto       cliente       ponto de venda       pagamento       entrega       p...
estrutura de produtos       organização de SKUs em categorias e famílias       URL simples, preocupação com SEO       intr...
fluxo de navegação       mindmaps, telas, pontos de contato,       personas, destaquesWednesday, March 28, 12
wireframes       Jesse James Garrett, 2006Wednesday, March 28, 12
ferramentas       open source, alugada/SaaS ou exclusivaWednesday, March 28, 12
marketing digital       newsletter       conteúdo       social commerce       video       facebook, instagram, pinterest, ...
métricas       Google tools       taxas de medidaWednesday, March 28, 12
MUITO obrigado!         lembrando, eu sou         léo rodrigues         +55 21 9488.6921         leonardopontorodrigues@gm...
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E-commerce: técnicas de planejamento e desenvolvimento 3/3

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Workshop aplicado a uma turma fechada em março de 2012

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E-commerce: técnicas de planejamento e desenvolvimento 3/3

  1. 1. ferramentas open source, alugada/SaaS ou exclusivaWednesday, March 28, 12
  2. 2. open source OsCommerce - PHP/MySQL - oscommerce.com cara de amazon, base para outros e-commerces ZenCart - PHP/MySQL - zen-cart.com focado no front-end PrestaShop - PHP/MySQL - prestashop.com focado em back-end, gerência de estoque Magento E-commerce - PHP/MySQL - magentocommerce.com wordpress do e-commerce, tem versão paga (enterprise)Wednesday, March 28, 12
  3. 3. alugada / SaaS e-Hub Ikeda/rakuten Linx Custos de: Microvix Setup, Tray Hospedagem VTEX e Manutenção ...Wednesday, March 28, 12
  4. 4. exclusiva Construída específicamente para um cliente: eBay Amazon Americanas.comWednesday, March 28, 12
  5. 5. marketing digital vendendo o peixeWednesday, March 28, 12
  6. 6. newsletters mailing efetivo e atualizado intenção é direcionar clientes para site landing page!Wednesday, March 28, 12
  7. 7. Wednesday, March 28, 12
  8. 8. Wednesday, March 28, 12
  9. 9. Wednesday, March 28, 12
  10. 10. Wednesday, March 28, 12
  11. 11. Wednesday, March 28, 12
  12. 12. Wednesday, March 28, 12
  13. 13. backstages compartilhem o máximo possível de backstage e making of’sWednesday, March 28, 12
  14. 14. Wednesday, March 28, 12
  15. 15. história se você tem história, relembre algo com frequência, reforce tradição e solidez.Wednesday, March 28, 12
  16. 16. Wednesday, March 28, 12
  17. 17. seja inspirador o mercado é formado de clientes e wanna-be’s quando mais gente “querendo” seu produto melhorWednesday, March 28, 12
  18. 18. Wednesday, March 28, 12
  19. 19. Wednesday, March 28, 12
  20. 20. Wednesday, March 28, 12
  21. 21. Wednesday, March 28, 12
  22. 22. social commerce The World of Goods the anthropology of consumption Mary Douglas 1979Wednesday, March 28, 12
  23. 23. videos rich media Youtube e Vimeo acessíveis em todos os dispositivos FullHD Live 3DWednesday, March 28, 12
  24. 24. Wednesday, March 28, 12
  25. 25. Wednesday, March 28, 12
  26. 26. Wednesday, March 28, 12
  27. 27. Wednesday, March 28, 12
  28. 28. Folha de SP > 350.000 exemplares em média num domingoWednesday, March 28, 12
  29. 29. facebook esqueci não ...Wednesday, March 28, 12
  30. 30. Wednesday, March 28, 12
  31. 31. Wednesday, March 28, 12
  32. 32. Wednesday, March 28, 12
  33. 33. Wednesday, March 28, 12
  34. 34. Wednesday, March 28, 12
  35. 35. Wednesday, March 28, 12
  36. 36. Wednesday, March 28, 12
  37. 37. Wednesday, March 28, 12
  38. 38. instagram modismos que pegam ...Wednesday, March 28, 12
  39. 39. > Multimarcas de Luxo > API - Application Program Interface > Abertura da sessão de sapatos da loja > #BGShoesWednesday, March 28, 12
  40. 40. Wednesday, March 28, 12
  41. 41. #iamLevisWednesday, March 28, 12
  42. 42. marcas para seguir Burberry Loccitane_USA Gucci Sharpie KateSpadeNY iLoveBoxie OscarPRGirl Starbucks Bergdorfs Threadless Marc Jacobs Intl Incase Desigual StyleCaster Club Monaco Fashism The Outnet Osklen ProjectShowWednesday, March 28, 12
  43. 43. Wednesday, March 28, 12
  44. 44. Wednesday, March 28, 12
  45. 45. Wednesday, March 28, 12
  46. 46. pinterest alguém falou de modismos?Wednesday, March 28, 12
  47. 47. Wednesday, March 28, 12
  48. 48. Wednesday, March 28, 12
  49. 49. Wednesday, March 28, 12
  50. 50. publicidade paga adwords adsense facebook ads boo-box e publicadores de anúncios blogs especializadosWednesday, March 28, 12
  51. 51. mobile responsive websites, webapps, apps de conteúdo ou m-commerceWednesday, March 28, 12
  52. 52. Wednesday, March 28, 12
  53. 53. Wednesday, March 28, 12
  54. 54. Wednesday, March 28, 12
  55. 55. Wednesday, March 28, 12
  56. 56. Wednesday, March 28, 12
  57. 57. Wednesday, March 28, 12
  58. 58. próximo é video da pontomobiWednesday, March 28, 12
  59. 59. Wednesday, March 28, 12
  60. 60. Wednesday, March 28, 12
  61. 61. Wednesday, March 28, 12
  62. 62. Wednesday, March 28, 12
  63. 63. Wednesday, March 28, 12
  64. 64. métricas Google Analytics Google Adwords Google Webmaster ToolsWednesday, March 28, 12
  65. 65. Wednesday, March 28, 12
  66. 66. Wednesday, March 28, 12
  67. 67. Wednesday, March 28, 12
  68. 68. Wednesday, March 28, 12
  69. 69. métricas CTR - Click Through Rate Taxa de Conversão ROI - Return of Investment [ 4 = 25%, 3 = 33%, 2 = 50% ]Wednesday, March 28, 12
  70. 70. métricas Bounce Rate - taxa de reijeição E-mail Capture - cliques em e-mails Taxa de ProgressãoWednesday, March 28, 12
  71. 71. relembrando ...Wednesday, March 28, 12
  72. 72. cenário tipo de produto público alvo modelo de venda plataformaWednesday, March 28, 12
  73. 73. plano de viabilização mercado produto cliente ponto de venda pagamento entrega pós-vendaWednesday, March 28, 12
  74. 74. estrutura de produtos organização de SKUs em categorias e famílias URL simples, preocupação com SEO introdução de personasWednesday, March 28, 12
  75. 75. fluxo de navegação mindmaps, telas, pontos de contato, personas, destaquesWednesday, March 28, 12
  76. 76. wireframes Jesse James Garrett, 2006Wednesday, March 28, 12
  77. 77. ferramentas open source, alugada/SaaS ou exclusivaWednesday, March 28, 12
  78. 78. marketing digital newsletter conteúdo social commerce video facebook, instagram, pinterest, ... mobileWednesday, March 28, 12
  79. 79. métricas Google tools taxas de medidaWednesday, March 28, 12
  80. 80. MUITO obrigado! lembrando, eu sou léo rodrigues +55 21 9488.6921 leonardopontorodrigues@gmail.com facebook.com/lrodriguess leonardorodrigues.com.brWednesday, March 28, 12

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