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E-commerce: técnicas de planejamento e desenvolvimento 3/3
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E-commerce: técnicas de planejamento e desenvolvimento 3/3

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Workshop aplicado a uma turma fechada em março de 2012

Workshop aplicado a uma turma fechada em março de 2012

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    E-commerce: técnicas de planejamento e desenvolvimento 3/3 E-commerce: técnicas de planejamento e desenvolvimento 3/3 Presentation Transcript

    • ferramentas open source, alugada/SaaS ou exclusivaWednesday, March 28, 12
    • open source OsCommerce - PHP/MySQL - oscommerce.com cara de amazon, base para outros e-commerces ZenCart - PHP/MySQL - zen-cart.com focado no front-end PrestaShop - PHP/MySQL - prestashop.com focado em back-end, gerência de estoque Magento E-commerce - PHP/MySQL - magentocommerce.com wordpress do e-commerce, tem versão paga (enterprise)Wednesday, March 28, 12
    • alugada / SaaS e-Hub Ikeda/rakuten Linx Custos de: Microvix Setup, Tray Hospedagem VTEX e Manutenção ...Wednesday, March 28, 12
    • exclusiva Construída específicamente para um cliente: eBay Amazon Americanas.comWednesday, March 28, 12
    • marketing digital vendendo o peixeWednesday, March 28, 12
    • newsletters mailing efetivo e atualizado intenção é direcionar clientes para site landing page!Wednesday, March 28, 12
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    • backstages compartilhem o máximo possível de backstage e making of’sWednesday, March 28, 12
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    • história se você tem história, relembre algo com frequência, reforce tradição e solidez.Wednesday, March 28, 12
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    • seja inspirador o mercado é formado de clientes e wanna-be’s quando mais gente “querendo” seu produto melhorWednesday, March 28, 12
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    • social commerce The World of Goods the anthropology of consumption Mary Douglas 1979Wednesday, March 28, 12
    • videos rich media Youtube e Vimeo acessíveis em todos os dispositivos FullHD Live 3DWednesday, March 28, 12
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    • Folha de SP > 350.000 exemplares em média num domingoWednesday, March 28, 12
    • facebook esqueci não ...Wednesday, March 28, 12
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    • instagram modismos que pegam ...Wednesday, March 28, 12
    • > Multimarcas de Luxo > API - Application Program Interface > Abertura da sessão de sapatos da loja > #BGShoesWednesday, March 28, 12
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    • #iamLevisWednesday, March 28, 12
    • marcas para seguir Burberry Loccitane_USA Gucci Sharpie KateSpadeNY iLoveBoxie OscarPRGirl Starbucks Bergdorfs Threadless Marc Jacobs Intl Incase Desigual StyleCaster Club Monaco Fashism The Outnet Osklen ProjectShowWednesday, March 28, 12
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    • pinterest alguém falou de modismos?Wednesday, March 28, 12
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    • publicidade paga adwords adsense facebook ads boo-box e publicadores de anúncios blogs especializadosWednesday, March 28, 12
    • mobile responsive websites, webapps, apps de conteúdo ou m-commerceWednesday, March 28, 12
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    • próximo é video da pontomobiWednesday, March 28, 12
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    • métricas Google Analytics Google Adwords Google Webmaster ToolsWednesday, March 28, 12
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    • métricas CTR - Click Through Rate Taxa de Conversão ROI - Return of Investment [ 4 = 25%, 3 = 33%, 2 = 50% ]Wednesday, March 28, 12
    • métricas Bounce Rate - taxa de reijeição E-mail Capture - cliques em e-mails Taxa de ProgressãoWednesday, March 28, 12
    • relembrando ...Wednesday, March 28, 12
    • cenário tipo de produto público alvo modelo de venda plataformaWednesday, March 28, 12
    • plano de viabilização mercado produto cliente ponto de venda pagamento entrega pós-vendaWednesday, March 28, 12
    • estrutura de produtos organização de SKUs em categorias e famílias URL simples, preocupação com SEO introdução de personasWednesday, March 28, 12
    • fluxo de navegação mindmaps, telas, pontos de contato, personas, destaquesWednesday, March 28, 12
    • wireframes Jesse James Garrett, 2006Wednesday, March 28, 12
    • ferramentas open source, alugada/SaaS ou exclusivaWednesday, March 28, 12
    • marketing digital newsletter conteúdo social commerce video facebook, instagram, pinterest, ... mobileWednesday, March 28, 12
    • métricas Google tools taxas de medidaWednesday, March 28, 12
    • MUITO obrigado! lembrando, eu sou léo rodrigues +55 21 9488.6921 leonardopontorodrigues@gmail.com facebook.com/lrodriguess leonardorodrigues.com.brWednesday, March 28, 12