Not all Persuasion Techniques are “Bad” • Some ads can be labeled “healthy media.” • They send positive messages to consumers and don’t do anything to harm them mentally or physically. • Example: A commercial that notes the importance of exercise by showing children laughing and playing a sport.
“Unhealthy Media” Does the Opposite • These are ads that hurt the consumer or send unhealthy/ negative messages. • Ex.) A group of girls being mean to another girl because she’s wearing the “wrong” brand of jeans. Message = you’ll only be liked or cool if you wear a certain brand.
Things to Consider when Creating Your Own Commercials: • The product you want to sell • Target audience • Persuasion Techniques (can be more than 1) • Healthy vs. Unhealthy Media
Credits: Clip art created at: www.imagechef.com Definitions & Information adapted from: Book: Hart, Melissa. Media Literacy, Grades 7-8. CA: Teacher Created Resources, 2010. Websites:http://www.media-awareness.ca/english/resources (Media Awareness Network) http://en.wikipedia.org/wiki/Advertising http://en.wikipedia.org/wiki/Commercialism Presentation By: Paula Trapani-Wiener LRMS Librarian March 2011