Teens & Advertising

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A basic introduction to advertising and persuasion techniques used by advertisers

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Teens & Advertising

  1. 1. Advertising &Commercialism:The Impact on Teens Presentation By: Paula Trapani-Wiener LRMS Librarian March 2011
  2. 2. Credits: Clip art created at: www.imagechef.com Definitions & Information adapted from: Book: Hart, Melissa. Media Literacy, Grades 7-8. CA: Teacher Created Resources, 2010. Websites:http://www.media-awareness.ca/english/resources (Media Awareness Network) http://en.wikipedia.org/wiki/Advertising http://en.wikipedia.org/wiki/Commercialism Presentation By: Paula Trapani-Wiener LRMS Librarian March 2011
  3. 3. A form of communication intended to persuade anaudience (viewers, readers or listeners) to purchase or takesome action upon products, ideas, or services.
  4. 4. Refers to thetendency within capitalism toturn everything into objects, images, and services soldfor the purpose of generating profit.
  5. 5. Advertising isfor most major companies.
  6. 6. Kids & teens are big targets for mostadvertisers.
  7. 7. WHY Target Teens? Did you know… Last year, young people spent over $170 Billion???
  8. 8. WHY Target Teens?
  9. 9. WHY Target Teens?
  10. 10. WHY Target Teens?Kids are very likely to respond to advertisers’
  11. 11. Here are 10 Common “Tricks” used by advertisers to make you believe their product isthe best and then go out and buy it
  12. 12. #1Example: “That Betty White commercial was so funny that I think I’m going to buy a Snickers.”
  13. 13. #2Example: “If Beyoncé uses Revlon lipstick and says it’s the best, then that’s what I’ll buy.”
  14. 14. #3Example: “If I use / wear / buy / eat this product, then I’ll be as cool / beautiful / sexy / perfect as the people in the ad ”
  15. 15. #4Examples: “After 1 bite of that snack food, you’re soaring on a skateboard.” Or,“That Kleenex commercial makes me cry every time.”
  16. 16. #5Example: “Catchy” music or jingle or slogan that sticks in your head
  17. 17. #6Example: Hearing the product name or song or jingle over and over
  18. 18. #7Example: “Part of a healthy breakfast” OR, “The taste of real fruit”
  19. 19. #8Example: “4 out of 5 dentists agree.”
  20. 20. #9Example: Wearing the “other” brand of sneaker means you won’t play as well and you won’t be as cool.
  21. 21. #10Example: “BOGO”
  22. 22. Not all Persuasion Techniques are “Bad” • Some ads can be labeled “healthy media.” • They send positive messages to consumers and don’t do anything to harm them mentally or physically. • Example: A commercial that notes the importance of exercise by showing children laughing and playing a sport.
  23. 23. “Unhealthy Media” Does the Opposite • These are ads that hurt the consumer or send unhealthy/ negative messages. • Ex.) A group of girls being mean to another girl because she’s wearing the “wrong” brand of jeans. Message = you’ll only be liked or cool if you wear a certain brand.
  24. 24. Things to Consider when Creating Your Own Commercials: • The product you want to sell • Target audience • Persuasion Techniques (can be more than 1) • Healthy vs. Unhealthy Media
  25. 25. Credits: Clip art created at: www.imagechef.com Definitions & Information adapted from: Book: Hart, Melissa. Media Literacy, Grades 7-8. CA: Teacher Created Resources, 2010. Websites:http://www.media-awareness.ca/english/resources (Media Awareness Network) http://en.wikipedia.org/wiki/Advertising http://en.wikipedia.org/wiki/Commercialism Presentation By: Paula Trapani-Wiener LRMS Librarian March 2011

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