The Change Agent
in You
Lori Meyer
October 3, 2013
Why talk about this?
O We must do more, faster, and more
creatively
O We must be participants, not just
witnesses, of chan...
Change agent –
one definition
O Lives in the future, not the present
O Fueled by passion, and inspires passion
in others
O...
What’s in it for….
O Our employers
O Our clients
O Our colleagues
O Ourselves
What does
“change agent”
mean
to
YOU?
Finding the change agent in
YOU
O Listen
O Know
O Believe
O Invite
O Teach
O Evolve
Listen
Courage is what it takes to stand
up and speak; courage is also what
it takes to sit down and listen.
Winston Churc...
Listening:
the baseline for everything
O An opportunity to reflect/quiet the noise
O An opportunity to test your
understan...
Listen to…
O Your team members
O Your managers
O Your clients
O Your customers
O YOURSELF
Know
Knowledge will forever govern
ignorance.
James Madison
Know
O What is your focus of expertise?
WHAT do you know?
O What is your level of expertise?
HOW MUCH do you know?
O Where...
Know:
Your technical skills
O Subject matter areas/domain
knowledge
O Networking, databases, business process
automation
O...
Know:
Your technical skills
O Related technology
O Programming and scripting
languages
O Database design / development
O W...
Know:
Your craft skills
O Writing
O Editing
O Information design / architecture
O Indexing
O Graphics
Know:
Your soft skills
O Presentation / meeting facilitation
O Project management
O Teaching / training / instruction
Know: You
O What has piqued your interest? Why did this
get your attention?
O What unexpected sources of information can
p...
Know:
Gather the evidence
O Writing samples
O Presentations
O Project leadership
O Certifications
O Performance reviews
O ...
Know:
Sample skill assessment
Believe
To accomplish great things, we must
not only act, but also dream; not only
plan, but also believe.
Anatole France
Believe: Definition
O To accept something as true,
genuine, or real
O To have a firm conviction as to the
goodness, effica...
What, and how much,
do you believe?
O Reflect on how you perceive your skills
and interests
O Check your perception agains...
What, and how much,
do you believe?
Belief + service =
Partnership
Value
Invite
The best way out is always through.
Robert Frost
Invite: Definition
O To offer an incentive or inducement
O To increase the likelihood of a
response or action
O To request...
Invite:
Why this concept is
important
O It is NOT
O about proving yourself
O It IS
O about building relationships that for...
Invite…
O Your team members
O Your lead writer
O Members of your product team
O Developers/HW engineers
O QA and support e...
Teach
The art of teaching is the art of
assisting discovery.
Mark Van Doren
Why are we teachers?
O Technical communication is what
we do
O Regardless of the tasks we perform
O Regardless of our job ...
We teach…
O Our customers
O Our team members
O Our management
O Our clients
O OURSELVES
Evolve
Learn from yesterday, live for
today, hope for tomorrow. The
important thing is not to stop
questioning.
Albert Ein...
Evolve:
Lifelong learning
O Review, reflect on what you know
and believe
O An ongoing process
Evolve:
Our ever-changing
vocabulary
O Tools
O Processes
O Opportunities /value
Our ever-changing
vocabulary
O Tools
O 1970s and earlier: Publishing, bluelines
O 1980s: Desktop publishing
O 1990s: Singl...
Our ever-changing
vocabulary
O Processes
O 1970s and earlier: Write, typeset, print, writer, editor,
page
O 1980s: Desktop...
Our ever-changing
vocabulary
O Opportunities/value
O 1970s and earlier: Writer, editor, illustrator,
manager
O 1980s: Lead...
Resources
O Career development
O Jack Molisani (southern CA)
www.LavaCon.com
O Hannah Morgan (upstate NY)
www.CareerSherpa...
Resources
O Career development
O Judith Shenouda (upstate NY)
www.easescommunication.com
O John Hedtke (Northwest)
www.hed...
Resources
O Usability and user experience
O Dr. Ginny Redish
www.redish.com
O Nielsen Norman Group
http://www.nngroup.com/...
Resources
O Content strategy
O Ann Rockley
www.rockley.com
O Scott Abel
www.contentwrangler.com
O Val Swisher
www.contentr...
Resources
O Technical communication trends and
issues
O TechWhirl
www.techwhirl.com
O Technical Writing World
http://techn...
Resources
O Conferences
O STC Summit
http://summit.stc.org
O TCUK – Technical Communication UK
http://technicalcommunicati...
The difference you make…
O Listen…
O Know…
O Believe…
O Invite…
O Teach…
O Evolve…
…The change agent in YOU
Connect with me
O Email
meyer.communications@gmail.com
O Twitter
@lrmeyer747
O LinkedIn
http://www.linkedin.com/in/lrmeyer...
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The Change Agent in You

  1. 1. The Change Agent in You Lori Meyer October 3, 2013
  2. 2. Why talk about this? O We must do more, faster, and more creatively O We must be participants, not just witnesses, of change in our profession O We must take the time to reflect on our work and contributions in the face of ongoing and rapid change O Lifelong learning is a given
  3. 3. Change agent – one definition O Lives in the future, not the present O Fueled by passion, and inspires passion in others O Has a strong ability to self-motivate O Must understand people. Dennis Stevenson, IT manager and blogger
  4. 4. What’s in it for…. O Our employers O Our clients O Our colleagues O Ourselves
  5. 5. What does “change agent” mean to YOU?
  6. 6. Finding the change agent in YOU O Listen O Know O Believe O Invite O Teach O Evolve
  7. 7. Listen Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen. Winston Churchill
  8. 8. Listening: the baseline for everything O An opportunity to reflect/quiet the noise O An opportunity to test your understanding O A form of observation O A way by which you communicate respect for both yourself and others
  9. 9. Listen to… O Your team members O Your managers O Your clients O Your customers O YOURSELF
  10. 10. Know Knowledge will forever govern ignorance. James Madison
  11. 11. Know O What is your focus of expertise? WHAT do you know? O What is your level of expertise? HOW MUCH do you know? O Where have I made a difference?
  12. 12. Know: Your technical skills O Subject matter areas/domain knowledge O Networking, databases, business process automation O Banking, finance, medicine, law, retailing, education, consumer electronics, telecommunications
  13. 13. Know: Your technical skills O Related technology O Programming and scripting languages O Database design / development O Web development / XML / DITA O Content management O Instructional technology / training design
  14. 14. Know: Your craft skills O Writing O Editing O Information design / architecture O Indexing O Graphics
  15. 15. Know: Your soft skills O Presentation / meeting facilitation O Project management O Teaching / training / instruction
  16. 16. Know: You O What has piqued your interest? Why did this get your attention? O What unexpected sources of information can provide insights into your interests and goals? O Where can you make a difference? O Are there skills you have always wanted to learn, but never did for any reason? O Are there new developments in the profession that interest you?
  17. 17. Know: Gather the evidence O Writing samples O Presentations O Project leadership O Certifications O Performance reviews O Recognition
  18. 18. Know: Sample skill assessment
  19. 19. Believe To accomplish great things, we must not only act, but also dream; not only plan, but also believe. Anatole France
  20. 20. Believe: Definition O To accept something as true, genuine, or real O To have a firm conviction as to the goodness, efficacy, or ability of something
  21. 21. What, and how much, do you believe? O Reflect on how you perceive your skills and interests O Check your perception against the evidence you’ve gathered O Focus on what is important to YOU as well as your employer / customer / client O Focus on your unique contributions
  22. 22. What, and how much, do you believe? Belief + service = Partnership Value
  23. 23. Invite The best way out is always through. Robert Frost
  24. 24. Invite: Definition O To offer an incentive or inducement O To increase the likelihood of a response or action O To request the presence or participation of O To request formally
  25. 25. Invite: Why this concept is important O It is NOT O about proving yourself O It IS O about building relationships that form the basis for illustrating your value
  26. 26. Invite… O Your team members O Your lead writer O Members of your product team O Developers/HW engineers O QA and support engineers O Training staff O Product managers
  27. 27. Teach The art of teaching is the art of assisting discovery. Mark Van Doren
  28. 28. Why are we teachers? O Technical communication is what we do O Regardless of the tasks we perform O Regardless of our job title O It’s what we know and believe in
  29. 29. We teach… O Our customers O Our team members O Our management O Our clients O OURSELVES
  30. 30. Evolve Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning. Albert Einstein
  31. 31. Evolve: Lifelong learning O Review, reflect on what you know and believe O An ongoing process
  32. 32. Evolve: Our ever-changing vocabulary O Tools O Processes O Opportunities /value
  33. 33. Our ever-changing vocabulary O Tools O 1970s and earlier: Publishing, bluelines O 1980s: Desktop publishing O 1990s: Single sourcing, XML, localization, Web, Internet, online O 2000s: DITA, content management, reuse, social media, mobile O What’s next?
  34. 34. Our ever-changing vocabulary O Processes O 1970s and earlier: Write, typeset, print, writer, editor, page O 1980s: Desktop publishing, print, team O 1990s: Single source, user assistance, version control, localization O 2000s: DITA, content strategy, reuse, agile, social media, mobile, structured, topic-based O What’s next?
  35. 35. Our ever-changing vocabulary O Opportunities/value O 1970s and earlier: Writer, editor, illustrator, manager O 1980s: Lead writer, programmer writer O 1990s: Document technologist O 2000s: Content strategist, content author, information architect O What’s next?
  36. 36. Resources O Career development O Jack Molisani (southern CA) www.LavaCon.com O Hannah Morgan (upstate NY) www.CareerSherpa.net O Andrew Davis (Silicon Valley) www.contentrules.com
  37. 37. Resources O Career development O Judith Shenouda (upstate NY) www.easescommunication.com O John Hedtke (Northwest) www.hedtke.com
  38. 38. Resources O Usability and user experience O Dr. Ginny Redish www.redish.com O Nielsen Norman Group http://www.nngroup.com/articles/ O STC Usability and User Experience SIG http://www.stcsig.org/usability/
  39. 39. Resources O Content strategy O Ann Rockley www.rockley.com O Scott Abel www.contentwrangler.com O Val Swisher www.contentrules.com
  40. 40. Resources O Technical communication trends and issues O TechWhirl www.techwhirl.com O Technical Writing World http://technicalwritingworld.com/ O TED Talks http://www.ted.com/talks
  41. 41. Resources O Conferences O STC Summit http://summit.stc.org O TCUK – Technical Communication UK http://technicalcommunicationuk.com/ O Writers UA http://www.writersua.com O LavaCon http://lavacon.org
  42. 42. The difference you make… O Listen… O Know… O Believe… O Invite… O Teach… O Evolve… …The change agent in YOU
  43. 43. Connect with me O Email meyer.communications@gmail.com O Twitter @lrmeyer747 O LinkedIn http://www.linkedin.com/in/lrmeyer O Google Plus

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