communication is viral
            Lucas Rizoli
  Un-Distinguished Lecture Series
            2007-01-19
metaphors of communication
describing the movement of ideas
communication on a large scale
pre-enlightenment, western world
illiterate majority
centralized power
single source
certainty
rise of empires
economic powers
renaissance
onset of modernity
radical changes in thought
large literate population
decentralized powers
religion losing grip on thought
enlightenment
scribe-centred
industrialization
infrastructure of information
militarization
propaganda
war-minded metaphors
“aiming for”
“bombarded with”
“target audience”
cold war
awareness of information itself
computation and globalization
world through and of information
the past thirty years
herpes simplex
communicable disease
spread through physical contact
mononucleosis
iloveyou
self-propagating infection
spread through contact
nyxem
virus
parasitic information
maintains itself
affects its host
propagates itself
maintains itself

 affects its host

propagates itself
chuck norris facts
the chief export of chuck norris is pain
chuck norris does not go hunting
the word hunting implies a chance of failure
chuck norris goes killing
spread from irc to washington post
chuck norris facts are viral
internet meme
maintains itself

 affects its host

propagates itself
large-scale communication is viral
major changes in thought
genetics
gene
physiological characteristics
cultural characteristics
meme
memes as viruses
informational epidemiology
memetics
internet memes
change in terminology
may follow change in military thinking
“spread”
“catchy”
“get the message out there”
“exposure”
subversive attachment
viral advertising
burger king
spread through word-of-mouth
fifteen to twenty million visitors
exploited social contact
maintains itself

 affects its host

propagates itself
not limited to advertising
grassroots
astroturfing
fake bottom-up political movements
alexis de tocqueville institution
evangelical christianity
jehovah’s witnesses
not necessarily negative
spread of written language
maintains itself

 affects its host

propagates itself
is it a virus, a drug, or a religion?
what’s the difference?
vectors of infection
communication is viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
Communication is Viral
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Communication is Viral

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An exploration of many metaphors applied to the movement of ideas, the idea as the infallible word of a god, as a weapon, as a space, and recently, the idea as a biological force, how they have affected and been affected by history and technology.

From the Un-Distinguished Lecture Series (http://ws.cs.ubc.ca/~udls/). The talk was given Jan. 19, 2007.

Published in: Technology, Spiritual
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Communication is Viral

  1. 1. communication is viral Lucas Rizoli Un-Distinguished Lecture Series 2007-01-19
  2. 2. metaphors of communication
  3. 3. describing the movement of ideas
  4. 4. communication on a large scale
  5. 5. pre-enlightenment, western world
  6. 6. illiterate majority
  7. 7. centralized power
  8. 8. single source
  9. 9. certainty
  10. 10. rise of empires
  11. 11. economic powers
  12. 12. renaissance
  13. 13. onset of modernity
  14. 14. radical changes in thought
  15. 15. large literate population
  16. 16. decentralized powers
  17. 17. religion losing grip on thought
  18. 18. enlightenment
  19. 19. scribe-centred
  20. 20. industrialization
  21. 21. infrastructure of information
  22. 22. militarization
  23. 23. propaganda
  24. 24. war-minded metaphors
  25. 25. “aiming for”
  26. 26. “bombarded with”
  27. 27. “target audience”
  28. 28. cold war
  29. 29. awareness of information itself
  30. 30. computation and globalization
  31. 31. world through and of information
  32. 32. the past thirty years
  33. 33. herpes simplex
  34. 34. communicable disease
  35. 35. spread through physical contact
  36. 36. mononucleosis
  37. 37. iloveyou
  38. 38. self-propagating infection
  39. 39. spread through contact
  40. 40. nyxem
  41. 41. virus
  42. 42. parasitic information
  43. 43. maintains itself
  44. 44. affects its host
  45. 45. propagates itself
  46. 46. maintains itself affects its host propagates itself
  47. 47. chuck norris facts
  48. 48. the chief export of chuck norris is pain
  49. 49. chuck norris does not go hunting
  50. 50. the word hunting implies a chance of failure
  51. 51. chuck norris goes killing
  52. 52. spread from irc to washington post
  53. 53. chuck norris facts are viral
  54. 54. internet meme
  55. 55. maintains itself affects its host propagates itself
  56. 56. large-scale communication is viral
  57. 57. major changes in thought
  58. 58. genetics
  59. 59. gene
  60. 60. physiological characteristics
  61. 61. cultural characteristics
  62. 62. meme
  63. 63. memes as viruses
  64. 64. informational epidemiology
  65. 65. memetics
  66. 66. internet memes
  67. 67. change in terminology
  68. 68. may follow change in military thinking
  69. 69. “spread”
  70. 70. “catchy”
  71. 71. “get the message out there”
  72. 72. “exposure”
  73. 73. subversive attachment
  74. 74. viral advertising
  75. 75. burger king
  76. 76. spread through word-of-mouth
  77. 77. fifteen to twenty million visitors
  78. 78. exploited social contact
  79. 79. maintains itself affects its host propagates itself
  80. 80. not limited to advertising
  81. 81. grassroots
  82. 82. astroturfing
  83. 83. fake bottom-up political movements
  84. 84. alexis de tocqueville institution
  85. 85. evangelical christianity
  86. 86. jehovah’s witnesses
  87. 87. not necessarily negative
  88. 88. spread of written language
  89. 89. maintains itself affects its host propagates itself
  90. 90. is it a virus, a drug, or a religion?
  91. 91. what’s the difference?
  92. 92. vectors of infection
  93. 93. communication is viral

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