Study Hotel- and TourismManagement in Switzerland, Luzern
By Tourism Expert and independent Consultant
Lukas Ritzel, Octob...
Why study in Switzerland?
“Value For Money ”. Although
studying in Switzerland seems more
costly compared to other countri...
Why Switzerland?

Switzerland is a small country…
•
•
•

•
•
•

•

Some key figures http://goo.gl/yvSND :
Your want to stu...
Competitiveness 2012 /
2013

http://www3.weforum.org/docs/GCR2013-14/GCR_Rankings_2013-14.pdf

& Tourism Competitiveness R...
As of 2009 no more
As of 2009 no more
VISA needed to
VISA needed to
travel Europe
travel Europe

Small multiSmall multicul...
Why study in Luzern is ideal for international
students?
Some Key facts:
 Tourism hub of world fame and
University town
...
Since 2008, Luzern Old town all free WIFI international students can take
their notebook along and work on their projects ...
Is there a official hotelschool ranking in
Switzerland?

• Simple answer
– NO there is none
– Many believe ASEH is the off...
Which hotelschool or tourism school is
the best?
•

Best you ask the schools (not the agents) directly
– Will I get the fi...
Decision and comparison of best
Hotel Management and Tourism
Schools in Switzerland, Luzern

Factors / not priorized
Proxi...
Are there other good Hotel Management
School which are not in Luzern?

• Yes there are plenty good schools in many
parts o...
lritzel@wib.ch

CHALLENGE OR QUESTION ME
Upcoming SlideShare
Loading in...5
×

Why study in Hotel-Management in Switzerland, why study in Luzern

1,756

Published on

Those slides should help international hotel and tourism management students and their parents to make the right choice and choose the prefect fit school to start their career in hospitality- those specific slides cover only the schools in the city of Luzern but same aspects and USPs can be applied to any international school

Published in: Education, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,756
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
15
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • {"5":"Study in the center of Europe is ideal for international students\nAs of December 2008, a very positive change for international students studying in Switzerland will allow them to travel in whole (Schengen-) Europe without the need of any Visa. However, this date is subject to approval by the European Council, probably in November 2008. Approval depends on the favorable outcome of the current Schengen evaluation of Switzerland’s performance. If the evaluation is favorable (and it looks good for this), Swiss diplomatic representations will be authorized to issue Schengen visas from December 5 or 6, 2008. \n","6":"Luzern is a vibrant lakeside city at the heart of Switzerland\nIt offers history, culture, modern facilities & opportunities for artistic and sporting activities\nIt is one of the most beautiful and scenic regions of Switzerland\nLucerne city is free WIFI\nWhy study in Lucerne\nStudy in Lucerne, not only a HUB for tourism!\nEvery day thousands of tourists are strolling around beautiful Lucerne, sipping coffee after extensive shopping or after a nice walk along Lake Lucerne’s shoreline. Lucerne has established a reputation as a worldwide tourism hub and its monuments such as the modern KKL building and famous wooden medieval Chapel bridge are well known all over the world. Lucerne, like no other city really represents the “chocolate side” of Switzerland. \nLucerne is perhaps less known for its educational capacity, but this is for sure to change over the next years. Lucerne is not only a great place for a Swiss holiday experience, but also perfect for any international student who wants to be well prepared for an ever changing global economy. \nLucerne - a beautiful lively city embedded in a dreamlike natural environment, traditional yet contemporary - it is a fun place for young people to enjoy a fresh drink at any of the restaurants along the lake and river. At the same time, they can work on their projects by accessing the internet through Lucerne’s unique and free wireless city Internet. Because of the many tourists, it is rather easy to communicate almost anywhere in town since most locals are able to speak at least some basic English. Being at the true heart of Europe, Lucerne is built as an ideal starting point for other European cities, a 5-hour train-trip brings you to Paris, a flight ticket with any budget airline can bring you to London for as low as 30 US$. Access to various traditional as well as extreme-sports like mountain biking, sailing, skiing, all kind of water-sports and more ensures that not only the brainwaves are kept active. \nYou may think that the German language may be a problem for your studies, but actually more and more international schools are available in the Lucerne area and English has become an important second language even in the local primary schools where it is replacing French. Our students in some cases can join some intensive English language courses to prepare them for further studies. \nLucerne is within the German speaking part of Switzerland, most of the other Hotel Management Schools on a similar top quality level are placed in the French parts of Switzerland. This results in a very positive effect for our students related to available top placement during their Swiss paid work experience. From a total of 5000 Hotels in Switzerland are more than 4000 based in the German speaking part. \nInternational schools in Lucerne attract not only students but also renowned international professors who always love to come to Switzerland for educational assignments and guest lecturing. \nIf all the above reasons are not enough to send your beloved ones to study here in Lucerne, consider the fact that Lucerne is one of the safest places in the world. A 2012 survey from the largest daily newspaper, ranked Lucerne First as the cleanest, as well as the safest city with the highest level in social care among all other Swiss cities. If you wish to ensure the best access to a competitive and global education in a safe and beautiful environment, don’t look further.\n","1":"Study Hotel- and Tourism- Management in Switzerland, Luzern\nWHY RITZEL\nWhy Lukas Ritzel to be involved? Talking about me as an academic lecturer on topic related to tourism marketing and my background as bringing in innovative technical ideas to hospitality management since my first assignment with Accor Asia Pacific as a SQEC (System Quality Executive Coordinator). Further having been a visionary in Management and Collaboration. Published various books, has been invited to TEDx Zug in 2010 to speak on the sensory Internet. Has won numerous awards with his own company Prasena (Purple Cow, Fast Company’s Seth Godin), Swiss awards for website and mobile app. Currently in the international media with his management thinking mistakes app for iPhone. Currently activily lecturing at Harvard University & Grenoble Graduate School of Business\n","7":"Since 2008, Luzern Old town all free WIFI\nInternational students can take their notebook along and work on their projects and sip their coffee the very same time in one of the old towns many little restaurants\n","2":"Why study in Switzerland?\nBirthplace of tourism\nAlthough studying in Switzerland seems more costly compared to other countries, Switzerland is famous for its “value for money”. Moreover, the educational system in Switzerland is surely among the best in the world, always ranked within the top 5 in recent years and again in the latest 2012/ 2013 report of World Economic Forum (http://goo.gl/yvSND ) and ranked 2nd if it comes to Management Schools.\n","8":"Is there a official hotelschool ranking in Switzerland?\nSimple answer\nNO there is none\nMany believe ASEH is the official ranking. ASEH is only a member club with no officially recognized validation\nNor any other self made ranking \nNor rankings indicated through portals like swissuniversityhandbook or topuniversities, they are all just marketing channels\nMany schools try selling themselves as University, NONE of them is (Except Lausanne EHL)\n","3":"Best Hotel schools of the world are in Switzerland. Some of them in Luzern Switzerland\n","9":"Which hotelschool or tourism school is the best?\nBest you ask the schools (not the agents) directly\nWill I get the final diploma of the acreditting partner as a paper in hand, ask for a sample\nAsk for the concrete numbers of student origins. If they refuse don’t trust them. Few have a ballanced studentbody\nWill I received a diploma at the end of each stage\nAsk for the details (CVs) of the current faculty (not the visiting ones)\nCheck on the social media on postings from current students (not the corporate postings from internal marketing)\nAsk for concrete numbers of their career services (how many people are working there)\nVisit the school for one day and get your own feeling, if you can’t go send somebody else\nContact alumnis and ask them, locate those through social media. (Marketing will always select their ambassadors cleverly, no value then)\nCheck the comparison Matrix on all Luzern based school on the next slide\n","4":"http://www3.weforum.org/docs/GCR2013-14/GCR_Rankings_2013-14.pdf\nIf you're curious as to what countries have the most conducive environments for tourism, you might want to check 2012 / 2013 report. Basically it's a report full of a lot of economic figures used to measure how good tourism industries are in countries around the world. This year's report put a special emphasis on economic development and environmental sustainability. Here Switzerland is always top:1. Switzerland\n","10":"Decision and comparison of best Hotel Management and Tourism Schools in Switzerland, Luzern\n"}
  • Transcript of "Why study in Hotel-Management in Switzerland, why study in Luzern"

    1. 1. Study Hotel- and TourismManagement in Switzerland, Luzern By Tourism Expert and independent Consultant Lukas Ritzel, October 2013 To follow my credentials simply Google my name: Lukas Ritzel Currently activily lecturing at Harvard University & Grenoble Graduate School of Business
    2. 2. Why study in Switzerland? “Value For Money ”. Although studying in Switzerland seems more costly compared to other countries, Switzerland is famous for its “value for money”. Moreover, the educational system in Switzerland is surely among the best in the world, currently ranked 3rd in the latest 2012 report of World Economic Forum (http://goo.gl/yvSND) and even ranked 2nd if it comes to Management Schools.
    3. 3. Why Switzerland? Switzerland is a small country… • • • • • • • Some key figures http://goo.gl/yvSND : Your want to study in a safe and politically stable environment. Organized Crime > Switzerland (rank 19), USA (72), Australia (27) You want to study in overall favorable high quality infrastructure. Quality of overall infrastructure > Switzerland (rank 1), USA (9), UK (24), Australia (25) You want to study where Internet is working Internet Access > Switzerland ( rank 8), USA (11), UK (15), Australia (18) You want to work in a environment which support Innovative work and studies Capacity for Innovation > Switzerland (rank 3), USA (6), UK (14), Australia (29) You want to have the availability of training services ensured Local availability of training services > USA (rank 1) Switzerland ( 2), UK (9), Australia (15) You want to study in an ethical environment Corporate ethics > Switzerland (rank 9), Australia (10), UK (17), USA (22)
    4. 4. Competitiveness 2012 / 2013 http://www3.weforum.org/docs/GCR2013-14/GCR_Rankings_2013-14.pdf & Tourism Competitiveness Report: Top 10 tourism indu
    5. 5. As of 2009 no more As of 2009 no more VISA needed to VISA needed to travel Europe travel Europe Small multiSmall multicultural, multicultural, multilingual country lingual country Friendly and Friendly and hospitable hospitable people people Cleanliness Cleanliness and and orderliness orderliness .. And more Politically Politically and and economically economically stable stable Safe Safe Country Country Reach Paris by train in 5 Reach Paris by train in 5 hours, London by airplane for hours, London by airplane for 20 Euro, Italy for a weekend 20 Euro, Italy for a weekend shopping shopping
    6. 6. Why study in Luzern is ideal for international students? Some Key facts:  Tourism hub of world fame and University town  Easy to communicate in English  Beautiful lively city embedded in a dreamlike natural environment  Luzern is in the German part   Total 5000 Hotels in Switzerland. More than 4000 based in the German speaking part. 70% of population is German speaking  High profile guest lectures love to visit Luzern  First city wide free WIFI Internet  Hosts Global Tourism Forum  Voted Switzerland most beautiful city for 3 years in a
    7. 7. Since 2008, Luzern Old town all free WIFI international students can take their notebook along and work on their projects and sip their coffee the very same time in one of the old towns many little restaurants Luzern all WIFI
    8. 8. Is there a official hotelschool ranking in Switzerland? • Simple answer – NO there is none – Many believe ASEH is the official ranking. ASEH is only a member club with no officially recognized validation – Nor any other self made ranking – Nor rankings indicated through portals like swissuniversityhandbook or topuniversities, they are all just marketing channels – Many schools try selling themselves as University, NONE of them is (Except Lausanne EHL)
    9. 9. Which hotelschool or tourism school is the best? • Best you ask the schools (not the agents) directly – Will I get the final diploma of the acreditting partner as a paper in hand, ask for a sample – Ask for the concrete numbers of student origins. If they refuse don’t trust them. Few have a ballanced studentbody – Will I received a diploma at the end of each stage – Ask for the details (CVs) of the current faculty (not the visiting ones) – Check on the social media on postings from current students (not the corporate postings from internal marketing) – Ask for concrete numbers of their career services (how many people are working there) – Visit the school for one day and get your own feeling, if you can’t go send somebody else – Contact alumnis and ask them, locate those through social media. (Marketing will always select their ambassadors cleverly, no value then) – Check the comparison Matrix on all Luzern based school on the next slide
    10. 10. Decision and comparison of best Hotel Management and Tourism Schools in Switzerland, Luzern Factors / not priorized Proximity to City Center Size Academic excellence Carreer guidance School Building Residence Building School size Student numbers Luxury Systems Network Legal Risk assessment IMI BHMS SEG /Ritz HTMi HCL Lützelau 12 km 3 km in the center 35 km 20 km small small large midsize no go 1-2 PHD 1-2 PHD 50% PHD 1-2 PHD no data 2 people large team modern and build as a noble, fresh renovated, school, part of HLU very stilish torn down, dreadful noble, well equipped, torn down, nice location location very spacey no data nice and 100% swissness no go torn down building, never been renovated modern, well equipped torn down small small no go 2 people torn down, not build as a school within larger network 200 largest group 350 2000 250 50 zero zero yes partly no go 5 years old PC no data hip all Mac Mac typewriter limited large large, well established large none family owned group Swiss,group/ investors group family owned no data secure high mainly Asia problematic, because out of city center mainly Asia secure secure world mix, Europe, Asia and US/Can mainly asia good hi speed hi speed no data high must leave campus by bus low (resident area) high walking distance walking distance high hours away from city center Luzern low (pub, far out) students find their own residence In the media Coolness factor Marketing Validating University Partner Value of Swiss Diploma Student Activities Distance campus to school failed building project no data take over of DCT school, move into Luzern 2012 no data bad press trying better than product UK not accredited some same place no data better than product USA not accredited rare 5 Km yes - iPas, Mac understated UK not accredited extensive same place no go no data NONE not accredited none 20 Km Final Assessment * / ***** Website ** imi-luzern.com * bhms.ch **** *** swisseducation.com htmi.ch Student country of origin Internet Safety Access to shopping 24/7 yes - iTunesU, Mac aligned UK not accredited some same place India, Pakistan no go none
    11. 11. Are there other good Hotel Management School which are not in Luzern? • Yes there are plenty good schools in many parts of Switzerland • Lausanne certainly is the best address for academic excellence • Followed again by the whole Swisseducationgroup and its different schools
    12. 12. lritzel@wib.ch CHALLENGE OR QUESTION ME
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×