Web2.0 & Webmarketing


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  • First you must think what is the role of your website Is it only a namecard or digital brochure or should it be a marketing tool If you want it to be a marketing tool you will have to rethink your current strategy, at least some of you 05/27/09
  • Web2.0 & Webmarketing

    1. 1. From people back to the Web: or how to promote your website .. And therefore your hotel
    2. 2. The Internet and Travel Consumer Perceptions Direct vs. Indirect Online Distribution
    3. 3. Corporate Site vs Portal
    4. 4. Indirect Online Distribution
    5. 5. Get your Hotel listed – step 1
    6. 6. Work on better deals - Step 2 <ul><ul><li>Fever Third Parties Intermediaries (TPI‘s) and lower margin (15%-18%) </li></ul></ul><ul><ul><li>TPI‘s can access hotel inventory electronically </li></ul></ul><ul><ul><li>Prevent TPI‘s to use hotel trademark for search engine marketing campaigns </li></ul></ul><ul><ul><li>Always promoting their OWN hotelwebsite with unique product offerings </li></ul></ul>
    7. 7. Get your metatags right!
    8. 8. How are YOU doing?
    9. 9. From Web1 to 2 The YOU area
    10. 10. Web1.O
    11. 13. Wikipedia – the crowd is smart
    12. 14. CrowdSourcing
    13. 15. The crowd is ready to work. So who’s hiring? Companies in a wide array of industries create ways to use the intelligence and creativity of distributed labor.
    14. 16. Threadless .com This hipster company prints T-shirts with designs submitted to its Web site. It expects to earn $20 million in revenue this year. .com
    15. 17.
    16. 20. The Impact of Consumer Generated Media (CGM)
    17. 25. Should your Hotel subsribe to such a RSS / CGM review feed – YES but...
    18. 27. To repeat: history/ transition <ul><li>Web1.0 </li></ul><ul><ul><li>The WWW as we knew it, email, google and your website </li></ul></ul><ul><li>Web2.0 </li></ul><ul><ul><li>Social feedback – everybody is part </li></ul></ul><ul><ul><li>The inclusion and merging of multimedia content </li></ul></ul><ul><ul><li>Mashup google earth and video </li></ul></ul><ul><ul><li>Push technologies like RSS </li></ul></ul>
    19. 28. What does that all mean? <ul><li>The days of old fashion advertisment is gone </li></ul><ul><li>The concept of static information , books, brochures, articles, even images and simple websites has to be revised </li></ul><ul><li>All such is transferred into kind of interactive knowledge flow. The user chooses himself what he wants to know about any product </li></ul><ul><li>Advertisment becomes information, comparison, experience </li></ul>
    20. 29. Web3.0? Future websites will become 3D rooms to visit
    21. 31. The Otto 3D experience <ul><li>Soon each website will become a 3 dimensional room that can be experienced alone or with friends </li></ul>
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