Web2.0 & Webmarketing
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Web2.0 & Webmarketing

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  • First you must think what is the role of your website Is it only a namecard or digital brochure or should it be a marketing tool If you want it to be a marketing tool you will have to rethink your current strategy, at least some of you 05/27/09

Web2.0 & Webmarketing Presentation Transcript

  • 1. From people back to the Web: or how to promote your website .. And therefore your hotel
  • 2. The Internet and Travel Consumer Perceptions Direct vs. Indirect Online Distribution
  • 3. Corporate Site vs Portal
  • 4. Indirect Online Distribution
  • 5. Get your Hotel listed – step 1
  • 6. Work on better deals - Step 2
      • Fever Third Parties Intermediaries (TPI‘s) and lower margin (15%-18%)
      • TPI‘s can access hotel inventory electronically
      • Prevent TPI‘s to use hotel trademark for search engine marketing campaigns
      • Always promoting their OWN hotelwebsite with unique product offerings
  • 7. Get your metatags right!
  • 8. How are YOU doing?
  • 9. From Web1 to 2 The YOU area
  • 10. Web1.O
  • 11.  
  • 12.  
  • 13. Wikipedia – the crowd is smart
  • 14. CrowdSourcing
  • 15. The crowd is ready to work. So who’s hiring? Companies in a wide array of industries create ways to use the intelligence and creativity of distributed labor.
  • 16. Threadless .com This hipster company prints T-shirts with designs submitted to its Web site. It expects to earn $20 million in revenue this year. .com
  • 17.
  • 18.  
  • 19.  
  • 20. The Impact of Consumer Generated Media (CGM)
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25. Should your Hotel subsribe to such a RSS / CGM review feed – YES but...
  • 26.  
  • 27. To repeat: history/ transition
    • Web1.0
      • The WWW as we knew it, email, google and your website
    • Web2.0
      • Social feedback – everybody is part
      • The inclusion and merging of multimedia content
      • Mashup google earth and video
      • Push technologies like RSS
  • 28. What does that all mean?
    • The days of old fashion advertisment is gone
    • The concept of static information , books, brochures, articles, even images and simple websites has to be revised
    • All such is transferred into kind of interactive knowledge flow. The user chooses himself what he wants to know about any product
    • Advertisment becomes information, comparison, experience
  • 29. Web3.0? Future websites will become 3D rooms to visit
  • 30.  
  • 31. The Otto 3D experience
    • Soon each website will become a 3 dimensional room that can be experienced alone or with friends
  • 32.  
  • 33.  
  • 34.