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Web2.0 & Webmarketing

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  • First you must think what is the role of your website Is it only a namecard or digital brochure or should it be a marketing tool If you want it to be a marketing tool you will have to rethink your current strategy, at least some of you 05/27/09
  • Transcript

    • 1. From people back to the Web: or how to promote your website .. And therefore your hotel
    • 2. The Internet and Travel Consumer Perceptions Direct vs. Indirect Online Distribution
    • 3. Corporate Site vs Portal
    • 4. Indirect Online Distribution
    • 5. Get your Hotel listed – step 1
    • 6. Work on better deals - Step 2
        • Fever Third Parties Intermediaries (TPI‘s) and lower margin (15%-18%)
        • TPI‘s can access hotel inventory electronically
        • Prevent TPI‘s to use hotel trademark for search engine marketing campaigns
        • Always promoting their OWN hotelwebsite with unique product offerings
    • 7. Get your metatags right!
    • 8. How are YOU doing?
    • 9. From Web1 to 2 The YOU area
    • 10. Web1.O
    • 11.  
    • 12.  
    • 13. Wikipedia – the crowd is smart
    • 14. CrowdSourcing
    • 15. The crowd is ready to work. So who’s hiring? Companies in a wide array of industries create ways to use the intelligence and creativity of distributed labor.
    • 16. Threadless .com This hipster company prints T-shirts with designs submitted to its Web site. It expects to earn $20 million in revenue this year. .com
    • 17.
    • 18.  
    • 19.  
    • 20. The Impact of Consumer Generated Media (CGM)
    • 21.  
    • 22.  
    • 23.  
    • 24.  
    • 25. Should your Hotel subsribe to such a RSS / CGM review feed – YES but...
    • 26.  
    • 27. To repeat: history/ transition
      • Web1.0
        • The WWW as we knew it, email, google and your website
      • Web2.0
        • Social feedback – everybody is part
        • The inclusion and merging of multimedia content
        • Mashup google earth and video
        • Push technologies like RSS
    • 28. What does that all mean?
      • The days of old fashion advertisment is gone
      • The concept of static information , books, brochures, articles, even images and simple websites has to be revised
      • All such is transferred into kind of interactive knowledge flow. The user chooses himself what he wants to know about any product
      • Advertisment becomes information, comparison, experience
    • 29. Web3.0? Future websites will become 3D rooms to visit
    • 30.  
    • 31. The Otto 3D experience
      • Soon each website will become a 3 dimensional room that can be experienced alone or with friends
    • 32.  
    • 33.  
    • 34.