Web2.0 & Webmarketing
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Web2.0 & Webmarketing

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  • First you must think what is the role of your website Is it only a namecard or digital brochure or should it be a marketing tool If you want it to be a marketing tool you will have to rethink your current strategy, at least some of you 05/27/09

Web2.0 & Webmarketing Web2.0 & Webmarketing Presentation Transcript

  • From people back to the Web: or how to promote your website .. And therefore your hotel
  • The Internet and Travel Consumer Perceptions Direct vs. Indirect Online Distribution
  • Corporate Site vs Portal
  • Indirect Online Distribution
  • Get your Hotel listed – step 1
  • Work on better deals - Step 2
      • Fever Third Parties Intermediaries (TPI‘s) and lower margin (15%-18%)
      • TPI‘s can access hotel inventory electronically
      • Prevent TPI‘s to use hotel trademark for search engine marketing campaigns
      • Always promoting their OWN hotelwebsite with unique product offerings
  • Get your metatags right!
  • How are YOU doing?
  • From Web1 to 2 The YOU area
  • Web1.O
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  • Wikipedia – the crowd is smart
  • CrowdSourcing
  • The crowd is ready to work. So who’s hiring? Companies in a wide array of industries create ways to use the intelligence and creativity of distributed labor.
  • Threadless .com This hipster company prints T-shirts with designs submitted to its Web site. It expects to earn $20 million in revenue this year. .com
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  • The Impact of Consumer Generated Media (CGM)
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  • Should your Hotel subsribe to such a RSS / CGM review feed – YES but...
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  • To repeat: history/ transition
    • Web1.0
      • The WWW as we knew it, email, google and your website
    • Web2.0
      • Social feedback – everybody is part
      • The inclusion and merging of multimedia content
      • Mashup google earth and video
      • Push technologies like RSS
  • What does that all mean?
    • The days of old fashion advertisment is gone
    • The concept of static information , books, brochures, articles, even images and simple websites has to be revised
    • All such is transferred into kind of interactive knowledge flow. The user chooses himself what he wants to know about any product
    • Advertisment becomes information, comparison, experience
  • Web3.0? Future websites will become 3D rooms to visit
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  • The Otto 3D experience
    • Soon each website will become a 3 dimensional room that can be experienced alone or with friends
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