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SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
SEO for webmarketing
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SEO for webmarketing

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technical webmarketing, how to make your website visible and create a better ranking

technical webmarketing, how to make your website visible and create a better ranking

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  • Before you start promoting your new website You must check what is already there You must check and find and describe your audience You must see what others have done and how successful it was to MAKE IT BETTER You must check out trends in other fields and see if they may be applied to yours
  • Before you start promoting your new website You must check what is already there You must check and find and describe your audience You must see what others have done and how successful it was to MAKE IT BETTER You must check out trends in other fields and see if they may be applied to yours
  • www.google.com/alerts and setup alert for the different competitors like for example “les roches hotel school” or “glion hotel management”
  • http://tagcrowd.com/
  • Use www.alexa.com What? Detecting search keywords for which a site is ranked high. With online free seo tool Seodigger.com you can find out for which keywords your site ranks high enough to be in Google Top 20. You can analyze your own sites as well as sites of your competition, using the information obtained for SEO analysis, building a semantic core, finding out how well is a site optimized for this or that search request, and a lot more. Apart from a list of search queries, wordtracker and overture results are also determined (keyword popularity calculated by Wordtracker.com and Overture.com ). Data is CSV-exportable.
  • https://adwords.google.com/select/KeywordToolExternal
  • Strong meaning how used are they Consulting company – hr consulting company – hr consulting company thailand – hr consulting company bangkok – human resources consulting bangkok
  • Per webpage you can normally only promote up to 5 keywords Since you often want to push the people to the homepage = summary page this can become difficult to solve One solution can be landing pages What is a Landing Page? There seems to be a lot of talk these days about landing pages. If you are new to the concept, you are probably wondering what the heck they are, and what makes them different from any other page on your site. So let’s start from the start. Pure Definition: The pure definition of a landing page is just what it sounds like: it’s the page your website visitors arrive at after clicking on a link. It could be your home page, or any other page in your site. What a Landing Page should be: The best use of a landing page is not what it is, but what is can do. Your landing pages should provide a customized sales pitch for the visitor. The best way to do this is consider where the person has come from, and who they are. By providing a good match, your chances of engaging the visitor goes up, as should your conversion rate. Well crafted landing pages almost always sport better conversion rates than simply dumping people into the home page of your site. It makes sense. When you drop people into the homepage of your site, it’s akin to asking them to fend for themselves. They arrive and spend a couple seconds before giving up and hitting their back button to move on to you competitor. Give the same visitors exactly what they were looking for and you will have a captive audience. Be careful not to provide too many distractions in the form of links, or you are likely to lose them before they read your entire message. When to use a Landing Page: You should create targeted landing pages anytime you can control where people will be coming from, and your goal is a specific transaction such as sales, registrations, sign-ups, etc. This is particularly true if you are paying for the traffic, with banner ads, sponsor links, or pay-per-click.
  • http://www.seomoz.org/rank-tracker
  • http://www.kartoo.com/flash04.php3?langue=fr
  • http://www.learn4good.com/great_schools/switzerland_business_management_mba_colleges.htm How to add on http://www.learn4good.com/add_school.htm
  • Cost 3900 for placement for one year with profile and above other schools Compare to one published add in High Class Magazine, half a page for 12000 usd for one issue only
  • http://meta.wikimedia.org/wiki/List_of_Wikipedias lists all 271 current languages covered 21 mio users
  • What is Search Engine Marketing? Search Engine Marketing, commonly abbreviated as SEM within the internet industry, is the term used to describe the range of marketing strategies required to make a website visible on search engines and directories in order to attract and increase visitors from its target audience. There are various techniques through which SEM can be accomplished, including:  free, left hand side, organic, and natural results (collectively known as the search engine optimization ) of a site; the submission to directories; and the use of paid placement ( pay-per-click ) campaigns. Exalead.com Quintura.com Mister-wong.com Mahalo.com Hakia.com Semager.de Powerset.com http://www.readwriteweb.com/archives/top_100_alternative_search_engines.php
  • http://www.redzee.com http://www.thesearchenginelist.com/
  • http://www.cuil.com/
  • Baidu for Chinese markets Yandex for Russian Naver for Korea
  • Some might need to be reinforced Some updated Some might be need to get rid off http://www.walk2web.com/surf/http%3A//www.imi-luzern.com
  • http://browsershots.org
  • Transcript

    • 1. PROMOTE A WEBSITE THROUGH METATAGS; SEARCH ENGINE OPTIMIZATION, LINKING
      • SEO and the hidden world of a website – the technical backbone of a website, beyond design techniques but into customers perception, market watch, the world wide and the local internet.
      • Keywords and tagging – the importance of tags in today’s internet, the ability to read trends and customers behavior to succeed with your website. Users themselves create value through tagging.
      • Rules and regulations, do’s and don’ts for SEO in a borderless internet – some of the creative ideas which seem to make sense but are no go’s
    • 2. Technical WebMarketing Sit and wait Or SEO Linking
    • 3. Monitor Competitors Before you start promoting your new website You must check what is already there You must check and find and describe your audience You must see what others have done and how successful it was to MAKE IT BETTER You must check out trends in other fields and see if they may be applied to yours
    • 4. W atch all
      • Check their keywords / metatags
      • Check their links
        • For example in google link:www.imi-luzern.com
      • Check their ranking
      • Check their website on content
      In studying and/or promoting web-technology, the phrase Web 2.0 can refer to a perceived second generation of web-based communities and hosted services — such as social-networking sites, wikis, and folksonomies — which aim to facilitate creativity, collaboration, and sharing between users. The term gained currency following the first O'Reilly Media Web 2.0 conference in 2004.[2][3] Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end-users use webs. According to Tim O'Reilly, "Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform." [4
    • 5. T ag Cloud Ad Tag Clouds to your site to emphasize on keywords and help bots to categorise your pages
    • 6.  
    • 7. Metatags and Text Relevance
      • Optimize Metatags
      • Align with Content on page, image tag, Google adword
      • Do you promote .com or .ch?
    • 8. Title & Description
    • 9. Keyword tag
    • 10. Detecting search keywords for which a site is ranked high
    • 11. Tips to define keywords
    • 12. To define Metatags your first must define keywords
      • Keywords are the words or text fragments which your audience might enter into SE to find you or similar
      • What are the most common word combinations
      • What language
      • How many
      • How diverse
      • How dependend on the NOW (trend)
      • How STRONG
    • 13. 1 page 7 – 12 keywords at max
    • 14. Use Free SEO tools rather than pay
    • 15. Link exchange
    • 16. Invest more time and creative mind in link management
    • 17. Use advanced search strings to localize possible link portals international school inurl:swiss Another string: international schools inurl:hotel management
    • 18. Free Listings
    • 19. Paid Listing
    • 20. Get into Wikipedia
    • 21. Get into Open Directory
    • 22. There are many versions
    • 23.  
    • 24. Make sure YOU are placed in ALL SE, there is more than Google out there
    • 25. There are always new ones
    • 26. There are always new ones
    • 27. And each allow a different view on various market aspects
    • 28. Make sure you cover as well the local ones
    • 29. Visually and connected
    • 30. Find Links you did not even know they existed and follow up on them
    • 31. Browser Optimization
    • 32. LUKAS RITZEL
      • Business Development for Tourism Industry

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