pokeRT first Swiss social media party concept visits IMI University Centre

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Silvano Groher and Gustavo Salami from Kuble visit IMI University Centre to talk about their unique concept of social media parties

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pokeRT first Swiss social media party concept visits IMI University Centre

  1. 1. Kuble - The Social Media Agency Consulting & Coaching. Strategy & Creation. Development & MonitoringMontag, 28. März 2011
  2. 2. What is a social media party? It‘s a mix of talking, networking, music and parrrty! Why does it need such? Social Media is a trend topic Make social media social (online / offline) Listen to the audiance! (feedback)Montag, 28. März 2011
  3. 3. Do I need to be a tackie to join such a party? No! We embrase social media channels and technologie - to communicate - get feedback - to spread the word - answer questionsMontag, 28. März 2011
  4. 4. Why pokeRT poke - comes from Facebook „poke someone“ RT - abbreviation for Retweet @Twitter What is the concept and business model CONCEPT - Sounds worth sharing - Discuss online things offline - Meet & greet with content and music BUSINESS MODEL - Share instead of sell (idea & „brand“) - Spread the word - Combine passion with businessMontag, 28. März 2011
  5. 5. Link!Riss Talk #1 at the Lounge PokeRT #1 - 7. Dezember 2010 @PlazaMontag, 28. März 2011
  6. 6. Social Media Dj Aleggs PokeRT #2 - 8. Februar 2010 @PlazaMontag, 28. März 2011
  7. 7. Tanja Dankner (l) with Cyril Camenzind (r) PokeRT #2 - 8. Februar 2010 @PlazaMontag, 28. März 2011
  8. 8. The Talk Team with Kuble PokeRT #2 - 8. Februar 2010 @PlazaMontag, 28. März 2011
  9. 9. Moderator Leumund (l) with Viktor Giacobbo (r) PokeRT #2 - 8. Februar 2010 @PlazaMontag, 28. März 2011
  10. 10. @ the Link!Riss Talk PokeRT #2 - 8. Februar 2010 @PlazaMontag, 28. März 2011
  11. 11. Show case - Alain Clark PokeRT #2 - 8. Februar 2010 @PlazaMontag, 28. März 2011
  12. 12. Palkomuski - the band PokeRT #2 - 8. Februar 2010 @PlazaMontag, 28. März 2011
  13. 13. Palkomuski - the show PokeRT #2 - 8. Februar 2010 @PlazaMontag, 28. März 2011
  14. 14. Vinyl Kosmos - the records PokeRT #2 - 8. Februar 2010 @PlazaMontag, 28. März 2011
  15. 15. Vinyl Kosmos - the floor PokeRT #2 - 8. Februar 2010 @PlazaMontag, 28. März 2011
  16. 16. Guest‘s and Cupcakes PokeRT #2 - 8. Februar 2010 @PlazaMontag, 28. März 2011
  17. 17. What are the topics PAST EVENTS - media financing in the net (7. Dez. 10) - influence of social media on television (8. Feb. 11) COMING UP - the future of radio (4. / 5. April 11) - the new music industry (Okt. 11) FUTURE - Social dating - Counselling 2.0 - ...Montag, 28. März 2011
  18. 18. What takes place in such an event? 18:00 Networking Sound‘s by social media Dj Aleggs 19:15 Podium talk 20:00 Showcase Vinyl Kosmos 21:00 Concert SPECIALS Facebook by Navid Tschopp Live video broadcast by SITMAMontag, 28. März 2011
  19. 19. Who is the audience? Everyone interested in social media, online, networking, music and more CEO‘s, journalists, marketing, public relations, sales, webdesigners & developers and youMontag, 28. März 2011
  20. 20. Statistics of eventbrite amount of sold ticketsMontag, 28. März 2011
  21. 21. Statistics of eventbrite geographical spreadMontag, 28. März 2011
  22. 22. Video.....Montag, 28. März 2011
  23. 23. How does a social media Dj work online? 1) You wish the song via Facebook or Twitter 2) The Dj looks trough the database for it 3) And then plays the song... Th audience defines the tunes, the Dj makes the order.Montag, 28. März 2011
  24. 24. How does it work OFFLINE? 1) You look trough thusands of records 2) Choose a title of a record 3) Let the Dj play your wish on vinyl Shake, shake, shake..............Montag, 28. März 2011
  25. 25. How is the event promoted Mainly trough Social Media! - most twitter and facebook - a few banners on Blog‘s and Newsletter - poster and flyers - advertising on Link!Riss newsletter - Facebook & GoogleAd‘sMontag, 28. März 2011
  26. 26. What brings the future pokeRT everywhere! pokeRT.fm keep the concept and expand to; - Basel, Bern, Luzern.... - french part of switzerland - go international WITH YOUR HELPMontag, 28. März 2011
  27. 27. Lessons learned Showcase - canceled Video broadcast - too early, expensive, light & sound problems Food & Beverage - after work something is needed No financial profit - thuesday evening Local community management - a must! Social Media Dj - did not work for party - background music - NEW: sounds worth sharing on pokert.fmMontag, 28. März 2011
  28. 28. Ideas, project, promotion - food & beverage concept - new ideas (franchising) - sponsoring concept - future topics for pokeRT - spread the word - ideas to promote the event more web2.0Montag, 28. März 2011
  29. 29. Questions? are you social? do you use twitter, facebook & co.? do you read blogs or 20 Minuten, or both?Montag, 28. März 2011

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