Entreprenuership lor

entrepreneurship GRADUATE By Lukas Ritzel, June 09

Miro

Nationality: former Yugoslavia

Expertise: Just about every single corner of our school

Jobtitle: Maintenance

Joblevel Knowledge Worker

Describe his knowledge

> tacit knowledge

Competitive Market Collaboration Tools Job 4 life / ever learning Everybodies Brain

The Type of People Now Employed

“ Silent” Generation (born 1930-1945)

Born with the military technologies that were to lead to analog, digital and virtual technologies

“ Baby-Boom” Generation (born 1945-1960)

Born with the analog and space technologies that accelerated the development of digital technologies

Generation “X” (born 1960-1975)

Born among analog technologies (telephone, TV), witnessed and participated in the development of digital technologies

Generation “Y” (born 1975-1990)

Born with the first generation of digital technologies, witnessed and participated in the development of networked technologies

… and NEW streaming into the corporate, Net-Generation “e” (born 1990-2008)

Consider computers and the Internet as ‘natural’ as telephones and refrigerators

Ready to share (flickr wedding pictures, blogspehere)

Portrait of a 3 rd Millennium Employee Net-gen

Adaptable, flexible, creative, problem-solver, decision-maker, eager to learn continuously

Multi-linguist

Power-user of ICT

Generator of economic, social and environmental value

Loves to communciate , used to share all with everybody

What do they DO different? NET Gen

My students are the NET Generation & they are YOUR employees

What did we learn so far?

Knowledge is everywhere

There are many current drivers that enable knowledge creation and capturing

Knowledge can be rather complex

Tacit knowledge is difficult to capture using traditional methods

You have to deal with different types of people having different strengths and capacities

AND you manage it all

BUT is this IT !

The knowledge is the network How knowledge in the area of Web2.0 creates it’s own dynamic, it’s own life

Effective networks are:

Decentralized

Distributed

Dynamic

Democratic

This sounds like something we all know and use daily

PART 2

Next day from KM to Crowdsourcing

Portrait of a 3 rd Millennium Employee Net-gen

Coming back to this slide

Let’s see what Don Tapscott has to say

http://www.youtube.com/watch?v=CaFJDUq5ack for business

http://www.youtube.com/watch?v=-Ch0KSLYi0Q for governments

WEB2.0

Is it relevant? To who, to business?

Remeber the slide „ break it before others do “, your role as a consultant is to investigate, to survey what should be and then help to improve, NOT fix-the-fix

Therefore you must be aware of what is changing around you in mindest, capacities and technologies

What is it all about, lets first go back in history, back in the dark ages of the internet

Some 5 years back before..

Web1.O

Web 1.0 was for specialists, for huge serves who knew what is good for US. Remeber?

Simple Corporate Websites

But then first very slow Something started to change the Web as we knew it

Killer Applications in its Historic context

Life Journal / 99

Hot or Not / 00

Wikipedia/ 01

Friendster/ 02

Del.icio.us / 03 by Yahoo

Flickr/ 04 by Yahoo

You Tube/ 05

The Impact of Consumer Generated Media (CGM)

The Power of Social Created Content 2.48 photosync

How important is all that for Schools (... Business, consultants, governments, you)?

Rate my Professor And sure soon Rate my workplace Rate my government And..

You better make sure you follow the comments, the moods and trends on anything related to your company, your network, your industry

What is radically different with this Sheraton corporate website? Clients empowered Review = content = marketing Make them part of the company

To repeat: history/ transition

Web1.0

The WWW as we knew it, email, google and your corporate website

Web2.0

Social feedback, everybody is part, YouWeb

The inclusion and merging of multimedia content

Mashup s

Push technologies like RSS http://www.go2web20.net/ and click rss link to igoogle

What does that all mean?

The days of old fashion advertisment is gone

The concept of static information , books, brochures, articles, even images and simple websites has to be revised

All such is transferred into kind of interactive knowledge flow. The user chooses himself what he wants to know about any product

Advertisment becomes information, comparison, experience

Watch new Web2 trends Distribute from grenoble disk

Follow digital footprints

Check what is written on .... reviews

Scan the metatags and google rank of competitor .... website

Check the links fom your competitors (and link yourself)

Find patterns on Customer behavior

USE what is freely available on the WEB

But Web2.0 enabled even more

Much more for businesses

And out there are many more 1Million $ ideas waiting to be picked and implemented

The next Web2.0 Millionaire may sit right here in our classroom

The best is, with zero investment, zero staff and overnight

Yesterday one student wanted to know how to apply this to real business. Let‘s see

Wikipedia – the crowd is smart

CrowdSourcing

The crowd is ready to work. It started as so many times with some 16 / 17 year old NET GEN people, Not accepting or perhaps just not knowing on how it has been done the last 100 years and how it should never have changed (as they might have been told in class). They just wanted to make money, but all they had was an idea and some technical skills to build a simple website, Today they are multiple millionaires, just some 3 years later .

Threadless .com This hipster company prints T-shirts with designs submitted to its Web site. It expects to earn $20 million in revenue this year. .com

Share: HP users help each other out

Question: Apr 10, 2007

I have been getting a problem when searching using Google.

When I get the results and click on one of them it redirects me to another site and not to the selected site.

Answer: Apr 11, 2007

You have spyware. Use spyware removal software.

Update to the latest signatures before starting scan.

Your problem will be solved.

One UK band used crowdsourcing and social networking to get back into the music business

The YOUera in business http://www.youtube.com/watch?v=F0-UtNg3ots

Crowdsourcing" has, virtually overnight, generated huge buzz, enthusiasm, and fear. It's the application of the open-source idea to any field outside of software, taking a function performed by people in an organization, such as reporting done by journalists, research and product development by scientists, or design of a T-shirt, for example, and, in effect, "outsourcing" it through an open-air broadcast on the Internet. Crowdsourcing has already had a huge impact on big companies like Procter & Gamble, as well as start-ups like Threadless.com, which rapidly became the third largest T-shirt maker in the United States. The fuel sparking the crowdsourcing flame is the potent combination of more highly educated people working in fields other than those in which they were trained with the greatest mechanism for distributing knowledge and information the world has ever seen: the Internet.

KNOWLEDGEMANAGEMENT?

.. And how again would Web2.0 link into

Competencies of a knowledge manager

Personal interests

Music/sports collections, events, statistics, trivia

Reading, listening to radio stations, playing bridge

Restaurant finder, social/travel director, grammarian

Journalist

Published a hand-printed newspaper, reported, edited

Wrote obscure news and facts on the blackboard

Ran a radio station, broadcast basketball games

Published newsletters, intranets, company who’s who list

Computer Scientist and Manager

Wrote computer programs

Designed reusable programs, routines, operating system

Managed computer services, consulting, marketing

What I must do as a knowledge manager

Communicator and Storyteller

Tell stories

Send useful email (not hoaxes, urban legends, jokes)

Publish newsletters, articles, blogs, presentations, book

Practice knowledge management

Attributes: Caring, sharing, and daring

Activities: Share, Innovate, Reuse, Collaborate, Learn

Roles: Leader, Manager, Project Manager, Analyst, Guru

Expert: in people, process, and technology components

All 3 Tipping Point roles

Connector: reach out, meet people, weave networks

Maven: answer man, search expert, knowledge master

Salesman: try things out, engage, persuade

Work for Sustainability

What KM let their staff do

Promote wide range of tools

Promote ideas (from everywhere in the org chart) , implement brainstorming, measure performance, reward good ideas

How to Do Knowledge Management

Share what you have learned, created, and proved

Innovate to be more creative, inventive, and imaginative

Reuse what others have already learned, created, and proved

Collaborate with others to take advantage of what they know

Learn by doing, from others, and from existing information

Knowledge Management Components classification metrics & reporting management of change workflow valuation social network analysis appreciative inquiry storytelling blogs wikis podcasts syndication &aggregation social software external access workflow applications process automation e-learning subscriptions points tracking reporting knowledge help desk goals & measurements incentives & rewards People culture & values knowledge managers user surveys social networks communities training documentation communications Technology user interface intranet team spaces virtual meeting rooms portals repositories threaded discussions expertise locators metadata & tags search engines archiving Process methodologies creation capture reuse lessons learned proven practices collaboration content management

Help me!: Which Web 2.0 tool would you use for each of these KM targets?