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# Creativity & Innovation Management 2007

## on Aug 30, 2007

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## Creativity & Innovation Management 2007Presentation Transcript

• Creativity Management l ritzel being creative for CCM
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• Who of the present students is an Artist ?
• Ask 10 eight year old school kids if they are Artists 10 out of 10 will raise their hands and tell you they are artists, painters, singers and actors
• Creativity and the Fly
• A somehow found itself inside your house through an open window and then goes about banging its head against a different closed window.  Why?  It's obvious to that creature that the light source is right there in front of it, and it takes the shortest route to try to escape to freedom. And it's true: the shortest physical distance (just a 1/8 inch thickness of glass) to freedom would be straight ahead.  Ah but there's an invisible obstacle and that fly would need to go the opposite direction to find its freedom.
• Are you FLYs? ....... Let‘s test YOUrself ?
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• Break out of the BOX!
• An o ther ONE
• Mind set exercise
• The fig shows 4 squares-A,B,C&D.
• 1/4th of squares A,B&C is shaded.
A B C D 1. Divide Un-shaded portion of ‘A’ into TWO equal & identical parts. 2. Divide Un-shaded portion of ‘B’ into THREE equal & identical parts. 3. Divide Un-shaded portion of ‘C’ into FOUR equal & identical parts. 4. Divide ‘D’ into SEVEN equal & identical parts. Clues : The solution is not in the form of triangles. The solution lies in the problem itself. Clues : The solution is not in the form of triangles. This was done in world record time of 7 sec.
• Who or what is responsible for us being creative or not? Lets talk Brain`!!!!
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• Brain and Universe
• Possible Inter-Connections in the brain = 1 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000
Total Atoms in the Universe =1 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000 http://micro.magnet.fsu.edu/primer/java/scienceopticsu/powersof10
• CRITICAL AND CREATIVE MULTIPLE INTELLIGENCES CREATIVE CRITICAL Strategic Linguistic Interpersonal Logical Mathematical Musical CREATIVE CRITICAL
• Can one learn to become creative?
• Tools
• The Difference Between Creativity and Innovation
• By knowing all this I guess YOU now are finally ready to jump out of the BOX
• These stones are used in Chinese ”MahJongg” . Mentally select ONE of them . Concentrate and remember the stone you have chosen . Do it now !
• I can’t look inside your brain! But I know your thinking patterns! I know your BOX thinking
• Check it ! I have taken away the stone you chose!!!
• Why are we so limi tt ed ? still
• How to be different...
• To dare ! Change all rules Learn to forget Do it yourself Waste re Imagine Be silly Be angry
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• A kind of different Tennis player – Björn Borg
• A different kind of Jump - Dick Fosbury
• From This? To That? To where no-one has gone before Overnight ?
• .. And who is going?
• “ Silent” Generation (born 1930-1945)
• Born with the military technologies that were to lead to analog, digital and virtual technologies
• “ Baby-Boom” Generation (born 1945-1960)
• Born with the analog and astronautic technologies
• Generation “X” ( born 1960-1975)
• Born among analog technologies (telephone, TV), witnessed and participated in the development of digital technologies
• Generation “Y” (born 1975-1990)
• Born with the first generation of digital technologies, witnessed and participated in the development of networked technologies
• … and soon , Generation “e” (born 1990-2005)
• Born in the midst of new technologies
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• Business MUST come up with Innovations? – some do!
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• Does every creative idea lead to success?
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• creativity in Marketing tell a story
• What do these following companies have in common ?
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• They all tell STORIES that grew far over the product itself and became legend - We all love legends
• “ The [Starbucks] Fix” Is on … “We have identified a ‘third place.’ And I really believe that sets us apart. The third place is that place that’s not work or home. It’s the place our customers come for refuge.” Nancy Orsolini, District Manager
• Experience: “Rebel Lifestyle!” “What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.” Harley exec, quoted in Results-Based Leadership
• Does it work? You bet!
• What does Dyson SELL? The ultimate housecleaning MACHINE The Transformer Vacuum Cleaner
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• Will iPhone do the same?
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• “ E- is about rebuilding the organization from the ground up. Most companies today are not built to exploit the Internet. Their business processes, their approvals, their hierarchies, the number of people they employ … all of that is wrong for running an ebusiness.” Ray Lane, Kleiner Perkins
• How did companies take creative advantage of the Internet ?
• “ UPS used to be a trucking company with technology . Now it’s a technology company with trucks.” — Forbes , upon naming UPS “Company of the Year” in Y2000
• Which company could this be?
• Would Easy Jet exist without the Internet?