Optimize Your Online Presence Workshop (LinkedIn, Personal Sites, and Social Networking) by Lance Dailey

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Wanting to establish your own personal brand and a respectable web presence but not sure where to start? Looking to simply increase your footprint online? Just thinking about putting your LinkedIn profile on steroids? Then this presentation delivered to the Executive Network Group of Greater Chicago may give you that jump start you need!

Lance Dailey (specialist in Customer Experience Management) lays out paid solutions, free solutions, LinkedIn, tweeting on Twitter, when to start blogging, personal web sites, overall tips \'n tricks, pitfalls, and more to help you get started on this journey. He even provides some low-cost services available to establish, improve, and maintain your online presence and information (including resumes and similar posted documents) anywhere on the Internet! Do yourself a favor and take 10-15 minutes to review Lance\'s information to discover for yourself if there are even a few simple tweaks you can do before this day is through to Optimize Your Online Presence.

Remember . . . it’s your personal brand. Reinforce it! And it’s your presence online. So, optimize it!

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Optimize Your Online Presence Workshop (LinkedIn, Personal Sites, and Social Networking) by Lance Dailey

  1. 1. Optimizing Your Online Presence Personal Web Sites, LinkedIn, and Putting Your Brand on Steroids Lance Dailey Customer Experience Management Dec 17, 2009 ENG Skills Workshop 847.224.4086 m [email_address]
  2. 2. Who am I? <ul><li>Lance Dailey </li></ul><ul><li>Customer Experience Management </li></ul><ul><li>Creating profitable, memorable customer experiences for more than 15 years </li></ul><ul><li>Expertise in sales, channel, and customer care, and managing all these teams </li></ul><ul><li>More than 12 years in high-tech sector </li></ul><ul><li>Specializing in unified business strategies to delight both customers and partners </li></ul>© Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey ENG Skills Workshop Dec 17, 2009
  3. 3. Optimizing Your Online Presence <ul><li>Agenda: </li></ul><ul><li>Goal of creating online presence </li></ul><ul><li>Right tool for the right job </li></ul><ul><li>Personal web site v LinkedIn </li></ul><ul><li>Other lesser-known resources </li></ul><ul><li>Build v buy options </li></ul><ul><li>Services available to assist you further </li></ul>© Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey ENG Skills Workshop Dec 17, 2009
  4. 4. Optimizing Your Online Presence <ul><li>First things first: </li></ul><ul><li>What do YOU </li></ul><ul><li>want to out of your own </li></ul><ul><li>“ online presence” </li></ul><ul><li>?? </li></ul><ul><li>This is your starting point . . . </li></ul>© Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey ENG Skills Workshop Dec 17, 2009
  5. 5. Goal of creating online presence <ul><li>Why go online at all? </li></ul><ul><li>Reinforce or establish your brand </li></ul><ul><li>Be findable! </li></ul><ul><li>Differentiate yourself from the field </li></ul><ul><li>Communicate you’re tech savvy </li></ul><ul><li>Demonstrate domain knowledge (SME) </li></ul><ul><li>Tom Gosche – The BRAND System </li></ul>ENG Skills Workshop Dec 17, 2009 © Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey
  6. 6. <ul><li>Tom Gosche – The BRAND System </li></ul>© Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey
  7. 7. Right tool for the right job <ul><li>LinkedIn – the ultimate networking tool </li></ul><ul><li>Great place to establish presence </li></ul><ul><li>Critical to have the profile you want </li></ul><ul><li>Must communicate who you are </li></ul><ul><ul><li>Or who you want to be at least!  </li></ul></ul><ul><li>Where recruiters and hiring mgrs go </li></ul><ul><ul><li>Stacey Hanke quote – 80%! </li></ul></ul>ENG Skills Workshop Dec 17, 2009 © Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey
  8. 8. Right tool for the right job <ul><li>LinkedIn – 100% completeness! </li></ul><ul><li>History back 10 years </li></ul><ul><li>Recommendations! </li></ul><ul><li>Professional- looking photo </li></ul><ul><li>Applications </li></ul><ul><li>Title v Headline </li></ul><ul><li>Groups (choose right number) </li></ul>ENG Skills Workshop Dec 17, 2009 © Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey
  9. 9. Examples of Optimization <ul><li>LinkedIn profiles – different types </li></ul><ul><li>Professional individual </li></ul><ul><ul><li>James (Jim) Liddle profile </li></ul></ul><ul><ul><li>Dennis Burnell profile </li></ul></ul><ul><ul><li>Steve Stern profile </li></ul></ul><ul><li>Business-oriented </li></ul><ul><ul><li>Mike O’Neil (greater Denver area) profile </li></ul></ul><ul><ul><li>JD Gershbein (greater Chicago area) profile </li></ul></ul><ul><ul><li>Stacey Hanke (greater Chicago area) profile </li></ul></ul>ENG Skills Workshop Dec 17, 2009 © Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey
  10. 10. Right tool for the right job <ul><li>LinkedIn – preliminary tips </li></ul><ul><li>Settings </li></ul><ul><li>Keywords content, repetition </li></ul><ul><li>Edit in Word, but limitations </li></ul><ul><li>Consistency! </li></ul>ENG Skills Workshop Dec 17, 2009 © Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey
  11. 11. Right tool for the right job <ul><li>Other career-focused online vehicles </li></ul><ul><li>www.VisualCV.com </li></ul><ul><ul><li>Great concept, better than pasted resume </li></ul></ul><ul><ul><li>Another site to build and maintain </li></ul></ul><ul><li>www.MyCareerHighlights.com </li></ul><ul><ul><li>Very slick/sharp presentation, graphical layout </li></ul></ul><ul><ul><li>High fees, not self-maintained so ongoing cost </li></ul></ul><ul><li>Google profile www.google.com /profiles </li></ul><ul><ul><li>No cost, great for increasing rank in Google </li></ul></ul><ul><ul><li>Links to others of your sites like . . . </li></ul></ul>ENG Skills Workshop Dec 17, 2009 © Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey
  12. 12. Right tool for the right job <ul><li>Branding and social media tools </li></ul><ul><li>Facebook </li></ul><ul><ul><li>Can be professional while personal </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Dips toe in water to blog </li></ul></ul><ul><li>Blogging </li></ul><ul><ul><li>Establish yourself as SME in your passion </li></ul></ul><ul><li>Benefits: </li></ul><ul><li>ALL improve search page rank! </li></ul><ul><li>ALL can connect to your LI profile! </li></ul>ENG Skills Workshop Dec 17, 2009 © Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey
  13. 13. Right tool for the right job <ul><li>Twitter & Blogging </li></ul><ul><li>Twitter </li></ul><ul><ul><li>is NOT about what you ate today! </li></ul></ul><ul><ul><li>It IS for showing bits of domain expertise </li></ul></ul><ul><ul><li>Demonstrate your passions </li></ul></ul><ul><ul><li>Great start to blogging </li></ul></ul><ul><li>Blog sites </li></ul><ul><ul><li>Wordpress, Blogger (Google); analytics too </li></ul></ul><ul><ul><li>For when you REALLY have to “share with the class” </li></ul></ul><ul><ul><li>If you just enjoy writing, period – show this off </li></ul></ul>ENG Skills Workshop Dec 17, 2009 © Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey
  14. 14. Examples of Optimization <ul><li>Do It Yourself Blog sites </li></ul><ul><li>Wordpress </li></ul><ul><ul><li>Steve Stern blog </li></ul></ul><ul><li>Blogger (Google) </li></ul><ul><ul><li>Yours truly! blog </li></ul></ul><ul><li>Blog.com </li></ul><ul><ul><li>Guy Kawasaki blog </li></ul></ul>ENG Skills Workshop Dec 17, 2009 © Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey
  15. 15. Personal Site v LinkedIn <ul><li>Advantages: </li></ul><ul><li>Unique, branded </li></ul><ul><li>Shows off your skill and/or vision </li></ul><ul><li>Increase page rankings </li></ul><ul><li>Complete flexible and customizable </li></ul><ul><li>Analytics available </li></ul><ul><li>Disadvantages: </li></ul><ul><li>Another location to maintain content </li></ul><ul><li>Often fees involved </li></ul><ul><li>VERY different v print </li></ul>ENG Skills Workshop Dec 17, 2009 © Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey
  16. 16. Personal Site v LinkedIn <ul><li>Advantages: </li></ul><ul><li>FREE! </li></ul><ul><li>Manage your whole network here </li></ul><ul><li>Widely accepted standard </li></ul><ul><li>Easily incorporate apps </li></ul><ul><li>Unique, branded content </li></ul><ul><li>Increase page rankings </li></ul><ul><li>Some visitor info available (upgrade req’d) </li></ul><ul><li>Disadvantages: </li></ul><ul><li>Cannot change look/feel of your brand (generic) </li></ul><ul><li>No true customization </li></ul><ul><li>Difficult to use links in text </li></ul><ul><li>Ads on the page distract </li></ul><ul><li>Not a dedicated audience </li></ul><ul><li>Only a single “info page” </li></ul><ul><li>Not “tech savvy” anymore </li></ul><ul><li>Some visitor info available ( upgrade req’d ) </li></ul>ENG Skills Workshop Dec 17, 2009 © Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey
  17. 17. Personal Site Options <ul><li>Things to consider: </li></ul><ul><li>How much do you want to spend? </li></ul><ul><li>How much do you want to do yourself? </li></ul><ul><ul><li>Complete build </li></ul></ul><ul><ul><li>Layout ideas </li></ul></ul><ul><ul><li>Content only </li></ul></ul><ul><li>Personalized email address for branding? </li></ul><ul><li>Depending on answers to the above, other services available . . . </li></ul>ENG Skills Workshop Dec 17, 2009 © Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey
  18. 18. Personal Site Options <ul><li>Web services </li></ul><ul><li>Intuit Small Business services </li></ul><ul><ul><li>Do It Yourself (DIY) or pay them to build it </li></ul></ul><ul><ul><li>Buy domain from them, or bring in one </li></ul></ul><ul><ul><li>Many Do It Yourself templates to choose from </li></ul></ul><ul><ul><li>Can get email, analytics, etc. </li></ul></ul><ul><li>Monthly payout fees </li></ul><ul><ul><li>From $5.00 (plus extras) to $50.00 (all in) </li></ul></ul><ul><ul><li>Upgrade / downgrade as needed </li></ul></ul>ENG Skills Workshop Dec 17, 2009 © Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey
  19. 19. Personal Site Options <ul><li>Web services </li></ul><ul><li>Vistaprint Business Identity website services </li></ul><ul><ul><li>Only Do It Yourself services </li></ul></ul><ul><ul><li>Free domain option (with a catch) </li></ul></ul><ul><ul><li>Buy domain from them, or bring one </li></ul></ul><ul><ul><li>Match your Vistaprint business card brand </li></ul></ul><ul><ul><li>Can get email, analytics, etc. </li></ul></ul><ul><li>Monthly payout fees </li></ul><ul><ul><li>$5.00 (plus extras) to $20.00 (all in) </li></ul></ul>ENG Skills Workshop Dec 17, 2009 © Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey
  20. 20. Personal Site Options <ul><li>Domain name only service </li></ul><ul><li>GoDaddy, BlueHost, etc. </li></ul><ul><ul><li>Custom domain name(s) </li></ul></ul><ul><ul><li>Email addresses (up to 10) </li></ul></ul><ul><ul><li>Basic free landing page, scaled back templates </li></ul></ul><ul><ul><li>Possibly for more experienced web users </li></ul></ul><ul><ul><li>But VERY inexpensive! </li></ul></ul><ul><li>Yearly payout fees </li></ul><ul><ul><li>Specials from $2 first year up to regular ~$30/yr </li></ul></ul>ENG Skills Workshop Dec 17, 2009 © Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey
  21. 21. Personal Site Options <ul><li>General tips & tricks of the trade: </li></ul><ul><li>Key words are crucial throughout content </li></ul><ul><ul><li>Keep them specific, local </li></ul></ul><ul><ul><li>NOT just putting background text everywhere </li></ul></ul><ul><li>Keep colors simple, complimentary </li></ul><ul><ul><li>Tie in with branding in business card, print materials </li></ul></ul><ul><li>No distracting graphics, images/video, sound, etc. Only include what will . . . </li></ul><ul><ul><li>Communicate your value </li></ul></ul><ul><ul><li>Reinforce your brand </li></ul></ul>ENG Skills Workshop Dec 17, 2009 © Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey
  22. 22. Personal Site Options <ul><li>Tips & tricks of the trade (cont’d) </li></ul><ul><li>3 critical components </li></ul><ul><ul><li>Quick digestion i.e., comprehension </li></ul></ul><ul><ul><li>Logical navigation (50% rule) </li></ul></ul><ul><ul><li>Intuitiveness of flow, follow standards </li></ul></ul><ul><li>Keep content as “timeless” as possible </li></ul><ul><ul><li>Minimizes your ongoing maintenance </li></ul></ul><ul><ul><li>Both in content and pix/images </li></ul></ul>ENG Skills Workshop Dec 17, 2009 © Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey
  23. 23. Examples of Optimization <ul><li>Personal sites on free web vehicles: </li></ul><ul><li>Wordpress sites </li></ul><ul><ul><li>Chris Campbell’s company site (Uniek) </li></ul></ul><ul><ul><li>www.CheapWineFinder.com (Uniek) </li></ul></ul><ul><ul><li>Steve Stern’s “how to” site (DIY) </li></ul></ul><ul><li>Domain name host site </li></ul><ul><ul><li>Free landing page www.lancedailey.com </li></ul></ul><ul><ul><li>Can also point to another site (blog, etc.) </li></ul></ul>ENG Skills Workshop Dec 17, 2009 © Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey
  24. 24. Online Presence Optimization <ul><li>Purpose – Using Web 2.0/social media to: </li></ul><ul><ul><li>Communicate your value </li></ul></ul><ul><ul><li>Reinforce and/or establish your brand </li></ul></ul><ul><li>Through Uniek Development (say “unique”) </li></ul><ul><ul><li>Mike Kuiken and Lance Dailey </li></ul></ul><ul><ul><li>From just online presence review to overall site build and continual maintenance of your online info (resume docs, networking sites) </li></ul></ul>ENG Skills Workshop Dec 17, 2009 © Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey
  25. 25. Online Presence Optimization <ul><li>Levels of service available: </li></ul><ul><li>Saw a need, trying to fill it </li></ul><ul><li>From review & consult only, to full build & monthly maintenance </li></ul><ul><li>We work with what’s best for you </li></ul><ul><li>Special pricing for ENG Skills Workshop! </li></ul><ul><li>Relationships with other experts </li></ul><ul><ul><li>Branding (Tom Gosche), Communications (Stacey Hanke), Video (GinkoMedia), etc. </li></ul></ul><ul><ul><li>Can be brought in as needed at special rates </li></ul></ul>ENG Skills Workshop Dec 17, 2009 © Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey
  26. 26. Online Presence Optimization <ul><li>Special pricing for all ENG Skills Workshop attendees: </li></ul><ul><li>Fine print : Purchase Uniek OPO services by EOB Feb 1, 2010 – that’s it! </li></ul><ul><li>Ask about our new Online Information Maintenance packages </li></ul><ul><li>Want more details? Let me know . . . </li></ul><ul><ul><li>Or just contact me at my info below anytime! </li></ul></ul>ENG Skills Workshop Dec 17, 2009 © Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey
  27. 27. Optimizing Your Online Presence Personal Web Sites, LinkedIn, and Putting Your Brand on Steroids Lance Dailey Customer Experience Management END 847.224.4086 m [email_address]
  28. 28. Online Presence Optimization <ul><li>OPO Services – 5 Levels of assistance from Uniek: </li></ul><ul><li>Social media optimization consult </li></ul><ul><ul><li>LinkedIn, blogging, Twitter, etc. </li></ul></ul><ul><li>Website consult for self-service (teach to fish) </li></ul><ul><ul><li>Walk through of tools, point in right direction </li></ul></ul><ul><li>Site layout consult + site build/shadow </li></ul><ul><ul><li>1hr each of layout & shadow Uniek for build, then client maintains </li></ul></ul><ul><li>Complete layout and build of site, maint shadow </li></ul><ul><ul><li>No touch for client until maintain mode, 1hr shadow </li></ul></ul><ul><li>Touchless site layout, build, and maintenance </li></ul><ul><ul><li>No touch for client forever, monthly maint fee </li></ul></ul><ul><li>Also ask about our Online Information Maintenance packages to help keep all your info up to date </li></ul><ul><li>anywhere on the Web! </li></ul>ENG Skills Workshop Dec 17, 2009 © Lance R Dailey 2009 – [email_address] | www.linkedin.com/in/lancedailey

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