Creamvintagepresentation

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Transcript

  • 1. Social Media Success for Small Businesses
  • 2. Keys to Social Success for Small Businesses
    • Be social!
    • Be relevant!
    • Be Human!
    • Be (a little) noisy!
    • Have purpose
    • Don’t be annoying, period.
  • 3. Cream Vintage could use a little help… Let’s take a look at where they’re at and where they should be going
  • 4. Cream Vintage MySpace
  • 5. Sweet Leaf Myspace
  • 6. What’s the difference?
    • Last login was less than a month ago
    • Design is simple and true to the sweet leaf brand
    • 4158 friends
    • Last login was more than 6 months ago
    • Page is bland and poorly spaced because images on the page are too large
    • 1778 friends
    vS
  • 7. Cream Vintage Blog
  • 8. Sweet Leaf Blog
  • 9. What’s the difference?
    • At least one blog post per week, if not two or three
    • Last post was April 7th
    • Links from blog post allow readers to share the post through several social media sites
    • There are only three posts total
    • The last post was in July
    • Links on the blog lead only to the website and Twitter
    vS
  • 10. Cream Vintage Twitter
  • 11. Sweet Leaf Twitter
  • 12. What’s the difference?
    • 2,216 followers
    • Several updates per day
    • Tweets relate to the brand and Austin
    • Branded background
    • 117 followers
    • Last Tweet was January 22 nd
    • Second to last tweet was October 8 th
    • Uses a background provided by Twitter, no branding
    vS
  • 13. Cream Vintage Facebook
  • 14. Sweet Leaf Facebook
  • 15. What’s the difference?
    • Fans frequently post on the page asking about product and Sweet Leaf always responds
    • Lots of content– photo albums, polls, events, notes, videos
    • Last update was last August
    • No unique or creative profile photo, just a picture of the store
    • “ Cream Vintage Campus” does not include the other locations
    vS
  • 16. Cream Vintage’s Next Steps
    • Post updates more frequently
    • Be relevant and social– blog and post about vintage fashion, upkeep, repair and alterations
    • Have personality– social media should not feel like business– Cream needs to find their voice
  • 17. Thank You!