Empha&ze	
  and	
  Define	
  
Luis	
  Rasquilha	
  
Design	
  Thinking	
  Ac&on	
  Lab	
  
Stanford	
  University	
  
This	...
Emphaty	
  Map	
  
Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VER...
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Ass 3 emphatize and define

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Assigment from Design Thinking Action LAb Course at Stanford University

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Ass 3 emphatize and define

  1. 1. Empha&ze  and  Define   Luis  Rasquilha   Design  Thinking  Ac&on  Lab   Stanford  University   This   week’s   assignment   is   about   developing   empathy  for  someone  who  has  a  stake  in  the   school-­‐to-­‐work   transi&on,   and   defining   a   problem  or  need  (*)  he/she  has  related  to  the   challenge.  
  2. 2. Emphaty  Map   Problem statement Stakeholder NEEDS A WAY TO (describe person using empathetic language) (needs are VERBS) DO SAY THINK FEEL BECAUSE InsightNeed STAKEHOLDER Insights Design Thinking Action Lab 2013 To  apply  the  technical   knowledge  in  the   professional  reality   Bring  to  prac&ce  all  the   info  learned  in  university   using  the  best  tools   Professional  success  is   based  on  doing,   supported  by  knowing   Leave  school  is  a  new  reality   My  fear  is  not  be  able  to  apply  my  knowledge   I’m  young  so  without  experience  in  companies   Witch  company  should  I  apply  to?     I  think  University  is  more  based  in  theory   Management   student  ending   is  degree   Several  professors  didn’t  have   prac&cal  experience   How  they  see  a  trainee?   I  don’t  know  enough  to  grab  the  opportunity   Maybe  I  will  not  be  prepared   Its  difficult  to  know  what  they  want   Entering  a  new  world  with  new   persons,  needs  and  challenges  is   at  the  same  &me  exci&ng  but   terrifying  because  is  changing  his   comfort  zone   Prepare  the  path:  knowing  the  company,   their  history,  culture,  DNA,  etc.   Developing  training  methods  at  home   before  entering  the  company.   Search  for  something  that  iden&fies  with   his  values  and  desires,  not  any  kind  of  job.   Proac&ve  aXtude  to  deliver   before  they  ask     Ask  when  has  doubts  but   supported  in  previous  search   and  founded  solu&ons     Apply  the  theory  tools  and   methods  in  the  projects  to   support  the  recommenda&ons   and  decisions     Ear  more  than  talk     Observe  and  learn  all  the  &me        
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