2011 2.5.11 - kennesaw -- social news

How social can news get?
SoCon11
February 5, 2011
Kennesaw State University, Georgia
Lee Rainie: Director, Pew Internet Project
Email: Lrainie@pewinternet.org

Networked individuals
Weaker boundaries for small, tight-knit groups
More connectivity
More personal autonomy

4
Big societal forces pushing us toward networked individualism (1)
Weaker group boundaries
Suburbanization
Fragmentation of nuclear family/changing family roles
Less prejudice
Group boundaries weaken – “Bowling Alone”
Media fragmentation – less cultural cohesion
Rise of “meritocracy” in workplaces/social structures
Politics, rise of “independents” – 39% of electorate
Religion, 44% switched from childhood denomination

Spreading connectivity
Travel
Technology
Trade

Rise in personal autonomy and agency
Free-agent nation
Income and wealth volatility
Mobility
Growing personal life management -- 401ks and “cafeteria” health plans
Expanding consumer options

1 - Internet and Broadband Revolution
7

70%
66%

News is pervasive (1) -- People use diverse platforms
10

News is pervasive (2) -- People graze across platforms
11

News is pervasive (3) -- People blend old and new media
On typical day,
59% of adults
get new online and from
at least
one offline source
12

News is personal: The “Daily Me” and “Daily Us” is being built
67% of all Americans say they only follow specific subjects
28% of internet users have customized a news page and 42% say customization is an important web feature to them
~ 50% belong to listservs / large email groups
~ 33% of internet users get RSS feeds
~ 25% get news alerts
13

Velocity
v
Volume
Valence
Relevance
Vibrance
Voices
Variety

Networked creators among internet users
62% are social networking site users
~50% share photos
33% create content tags
32% contribute rankings and ratings
30% share personal creations
26% post comments on sites and blogs
15% have personal website
15% are content remixers
14% are bloggers
12% use Twitter
4% OR MORE use location-sharing services

News is participatory: 37% of internet users are news contributors / disseminators

2 - Wireless Connectivity Revolution
17

Cell phone owners – 85% adults
96%
90%
85%
58%

Mobile internet connectors – 57% adults
62%
59%
55%

New cell and wireless realities
More than 2/3 of adults and 3/4 of teens use the cloud
Web vs. apps struggle: 35% have apps; 24% use apps
Features used by cell owners
76% take pictures
74% are texters (text overtakes talk in frequency in 2009)
42% browse internet
38% are email users
35% are IM-ers
34% record videos
34% play games
33% play
7% participate in video calls

News is portable - 33% of cell owners get news on handhelds
21

3 - Social Networking Revolution
22

Consequences for info ecosystem
Pervasive awareness
Social dashboard

So what for news ? (1)Social networks play a more important role at every stage
As sentries – word of mouth matters more
As information evaluators – they vouch for/discredit a business’s credibility and authenticity
As forums for action – everybody’s a broadcaster/publisher

So what for news? (2)Audience exist in a networked media ecology
Attention zones
Continuous partial attention
Deep dives
Info-snacking
Media zones
Social
Immersive
Streams
Creative / participatory
Study / work
New dissemination and sharing environment

Changes underway
Voice, smart/semantic web, translation, natural language search, projectors, screens, wearable devices make information ….
Pew Internetdanahboyd
pervasive - persistent
portable - replicable
personal - scalable
participatory - searchable
COLLAPSED CONTEXTS

Pew Research Center’s
Tom Rosenstiel model: Journalism as a service – not product
The Eight Functions of 21st Century Media
- Authentication - Sense Making
- Watch Dog - Smart Aggregation
- Witness - Empowerment
- Forum Leader - Role Model

Charlie Firestone Model
Matrix of Revenue Sources for Various Journalistic Functions
REVENUE SOURCE
Voluntary Contributions/Tip Jars
Corporation Underwriting
Philanthropic Gifts
Fees/Sales of Info
Micropayments
Barter/Co-ops
Endowments
Government
Subscriptions
Advertising
JOURNALISTIC FUNCTION
Fact Finding
Verification
Authentication
Contextualization
Analysis
Editing/Filtering
Aggregation
Linking/Agenting
Distribution

30
Why good social networks (and social networking) matter
Healthier
Wealthier
Happier
More civically engaged = better communities

31
Thank you!
Lee RainieDirector – Pew Internet ProjectLrainie@pewinternet.orgTwitter - @lrainie202-419-4500

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2011 2.5.11 - kennesaw -- social news

by Lee Rainie on Feb 07, 2011

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2011 2.5.11 - kennesaw -- social news — Presentation Transcript