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2011   2.5.11 - kennesaw -- social news
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2011 2.5.11 - kennesaw -- social news

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A presentation at SoCon11 at Kennesaw State University, Georgia, on Feb. 5, 2011

A presentation at SoCon11 at Kennesaw State University, Georgia, on Feb. 5, 2011

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  • Title: How social can it get?Subject: Lee Rainie, Director of the Pew Internet Project, will discuss the Project’s latest findings and go through trends in social media use in the last five years of the Project’s data. He will explore how the turn to pervasive, participatory, personal, and portable content changes the way consumers and producers behave and think in this digital, mobile age.  
  • Rise of broadband at home was transformative – internet becomes a central info and communications hub in the home after the switch from dial-up. People do more stuff online; privilege the internet over other info sources in many cases; report better outcomes from internet use, and, most importantly become content creators. Two thirds of adults and 80% of teens are content creators. This is the big change the internet has introduced to media landscape. Probably take a minute to say this.
  • This is the way Pew Internet measures content creation….
  • Quick rundown of growth of cell ownership – 30 seconds
  • Rundown of mobile connectivityCell phones – 39% of cell owners Laptops – 87% of laptop ownersOverall that adds up to 57% of adults
  • Quick reference to growth of the cloudQuick review of Nielson Mobile – Pew data on apps usageQuick review of cell features used by ownersLess than a minute
  • Quick rundown of our data on rise of social networking. This amplifies long term trends dating to 20th century in technology, new social roles, workforce structure, politics and culture. Right now, 48% of American adults use social networking sites and fastest growth is taking place in the 50+ age cohort
  • In the challenging new media ecosystem – as more information comes at them from more sources at ever-greater speeds – people cope with the change by relying more and more on their social networks. There are three important ways they do that.The first is that they rely on their networks to act as their “alert” system – sentries. We hear from more and more people who begin and end their days by checking in with their social networks to see what’s new, what’s worth viewing, what’s most enjoyable in media spaces.
  • Most importantly, mobile connectivity changes people’s sense of time and their allocation of attention to media. They can exist in three separate zones of attention depending on their circumstances, frame of mind, and needs.Continuous partial attention / multitasking – perpetually interruptable and interruptingDeep dives – the rise of amateur experts who can find out anything about subjects that matter to them. The special case is health research. Info-snacking – this is particularly enabled by mobile because it allows people to get little info-hits when they are in transactional situations or when they have “micro-boredom” to kill Mobile also adds to the number of media zones that people can inhabit, again, reflecting their circumstances, frame of mind, and needsSocial zone – what are my friends doing; telling them what I’m doing: highly interactive and involves disclosure of interests of the moment – direct cues about where attention and intentions are focused – people take direction from the people in their social networks about what to examineImmersive zone – 1) gaming and 2) couch potato space – less interruptable and less interested in being interrupted, more attentive to media and more disrupted (unhappily) by interventionsStreams – this is the zone people are in when they want to “catch up” with news or developments. Similar to the social zone, but more open to media inputs from organizations …. Checking for “headlines” of all kinds …. Less annoyed at relevant commercial information – indeed “networked information” is a hallmark of this zoneCreative / participatory zone – this is the place where people create content to share online…. They comment on / rank /rate the media they’ve experienced; they remix it at times. Commercial messaging is part of the play and participation environment. This is “conversational” space for commercial messaging and there are opportunities and dangers. This is where the most engaged customers are: they can be evangelists OR provocateurs, depending on their mood and the way they encounter brands.

2011   2.5.11 - kennesaw -- social news 2011 2.5.11 - kennesaw -- social news Presentation Transcript

  • How social can news get?
    SoCon11
    February 5, 2011
    Kennesaw State University, Georgia
    Lee Rainie: Director, Pew Internet Project
    Email: Lrainie@pewinternet.org
  • Networked individuals
    Weaker boundaries for small, tight-knit groups
    More connectivity
    More personal autonomy
  • 4
    Big societal forces pushing us toward networked individualism (1)
    Weaker group boundaries
    Suburbanization
    Fragmentation of nuclear family/changing family roles
    Less prejudice
    Group boundaries weaken – “Bowling Alone”
    Media fragmentation – less cultural cohesion
    Rise of “meritocracy” in workplaces/social structures
    Politics, rise of “independents” – 39% of electorate
    Religion, 44% switched from childhood denomination
  • Big societal forces pushing us toward networked individualism (2)
    Spreading connectivity
    Travel
    Technology
    Trade
  • Big societal forces pushing us toward networked individualism (3)
    Rise in personal autonomy and agency
    Free-agent nation
    Income and wealth volatility
    Mobility
    Growing personal life management -- 401ks and “cafeteria” health plans
    Expanding consumer options
  • 1 - Internet and Broadband Revolution
    7
  • 70%
    66%
  • News is pervasive (1) -- People use diverse platforms
    10
  • News is pervasive (2) -- People graze across platforms
    11
  • News is pervasive (3) -- People blend old and new media
    On typical day,
    59% of adults
    get new online and from
    at least
    one offline source
    12
  • News is personal: The “Daily Me” and “Daily Us” is being built
    67% of all Americans say they only follow specific subjects
    28% of internet users have customized a news page and 42% say customization is an important web feature to them
    ~ 50% belong to listservs / large email groups
    ~ 33% of internet users get RSS feeds
    ~ 25% get news alerts
    13
  • Velocity
    v
    Volume
    Valence
    Relevance
    Vibrance
    Voices
    Variety
  • Networked creators among internet users
    • 62% are social networking site users
    • ~50% share photos
    • 33% create content tags
    • 32% contribute rankings and ratings
    • 30% share personal creations
    • 26% post comments on sites and blogs
    • 15% have personal website
    • 15% are content remixers
    • 14% are bloggers
    • 12% use Twitter
    • 4% OR MORE use location-sharing services
  • News is participatory: 37% of internet users are news contributors / disseminators
  • 2 - Wireless Connectivity Revolution
    17
  • Cell phone owners – 85% adults
    96%
    90%
    85%
    58%
  • Mobile internet connectors – 57% adults
    62%
    59%
    55%
  • New cell and wireless realities
    More than 2/3 of adults and 3/4 of teens use the cloud
    Web vs. apps struggle: 35% have apps; 24% use apps
    Features used by cell owners
    76% take pictures
    74% are texters (text overtakes talk in frequency in 2009)
    42% browse internet
    38% are email users
    35% are IM-ers
    34% record videos
    34% play games
    33% play
    7% participate in video calls
  • News is portable - 33% of cell owners get news on handhelds
    21
  • 3 - Social Networking Revolution
    22
  • Consequences for info ecosystem
    Pervasive awareness
    Social dashboard
  • So what for news ? (1)Social networks play a more important role at every stage
    As sentries – word of mouth matters more
    As information evaluators – they vouch for/discredit a business’s credibility and authenticity
    As forums for action – everybody’s a broadcaster/publisher
  • So what for news? (2)Audience exist in a networked media ecology
    Attention zones
    Continuous partial attention
    Deep dives
    Info-snacking
    Media zones
    Social
    Immersive
    Streams
    Creative / participatory
    Study / work
    New dissemination and sharing environment
  • Changes underway
    Voice, smart/semantic web, translation, natural language search, projectors, screens, wearable devices make information ….
    Pew Internetdanahboyd
    pervasive - persistent
    portable - replicable
    personal - scalable
    participatory - searchable
    COLLAPSED CONTEXTS
  • Pew Research Center’s
    Tom Rosenstiel model: Journalism as a service – not product
    The Eight Functions of 21st Century Media
    - Authentication - Sense Making
    - Watch Dog - Smart Aggregation
    - Witness - Empowerment
    - Forum Leader - Role Model
  • Charlie Firestone Model
    Matrix of Revenue Sources for Various Journalistic Functions
    REVENUE SOURCE
    Voluntary Contributions/Tip Jars
    Corporation Underwriting
    Philanthropic Gifts
    Fees/Sales of Info
    Micropayments
    Barter/Co-ops
    Endowments
    Government
    Subscriptions
    Advertising
    JOURNALISTIC FUNCTION
    Fact Finding
    Verification
    Authentication
    Contextualization
    Analysis
    Editing/Filtering
    Aggregation
    Linking/Agenting
    Distribution
  • 30
    Why good social networks (and social networking) matter
    Healthier
    Wealthier
    Happier
    More civically engaged = better communities
  • 31
    Thank you!
    Lee RainieDirector – Pew Internet ProjectLrainie@pewinternet.orgTwitter - @lrainie202-419-4500