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2011 2.5.11 - kennesaw -- social news

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A presentation at SoCon11 at Kennesaw State University, Georgia, on Feb. 5, 2011

A presentation at SoCon11 at Kennesaw State University, Georgia, on Feb. 5, 2011

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  • Title: How social can it get?Subject: Lee Rainie, Director of the Pew Internet Project, will discuss the Project’s latest findings and go through trends in social media use in the last five years of the Project’s data. He will explore how the turn to pervasive, participatory, personal, and portable content changes the way consumers and producers behave and think in this digital, mobile age.  
  • Rise of broadband at home was transformative – internet becomes a central info and communications hub in the home after the switch from dial-up. People do more stuff online; privilege the internet over other info sources in many cases; report better outcomes from internet use, and, most importantly become content creators. Two thirds of adults and 80% of teens are content creators. This is the big change the internet has introduced to media landscape. Probably take a minute to say this.
  • This is the way Pew Internet measures content creation….
  • Quick rundown of growth of cell ownership – 30 seconds
  • Rundown of mobile connectivityCell phones – 39% of cell owners Laptops – 87% of laptop ownersOverall that adds up to 57% of adults
  • Quick reference to growth of the cloudQuick review of Nielson Mobile – Pew data on apps usageQuick review of cell features used by ownersLess than a minute
  • Quick rundown of our data on rise of social networking. This amplifies long term trends dating to 20th century in technology, new social roles, workforce structure, politics and culture. Right now, 48% of American adults use social networking sites and fastest growth is taking place in the 50+ age cohort
  • In the challenging new media ecosystem – as more information comes at them from more sources at ever-greater speeds – people cope with the change by relying more and more on their social networks. There are three important ways they do that.The first is that they rely on their networks to act as their “alert” system – sentries. We hear from more and more people who begin and end their days by checking in with their social networks to see what’s new, what’s worth viewing, what’s most enjoyable in media spaces.
  • Most importantly, mobile connectivity changes people’s sense of time and their allocation of attention to media. They can exist in three separate zones of attention depending on their circumstances, frame of mind, and needs.Continuous partial attention / multitasking – perpetually interruptable and interruptingDeep dives – the rise of amateur experts who can find out anything about subjects that matter to them. The special case is health research. Info-snacking – this is particularly enabled by mobile because it allows people to get little info-hits when they are in transactional situations or when they have “micro-boredom” to kill Mobile also adds to the number of media zones that people can inhabit, again, reflecting their circumstances, frame of mind, and needsSocial zone – what are my friends doing; telling them what I’m doing: highly interactive and involves disclosure of interests of the moment – direct cues about where attention and intentions are focused – people take direction from the people in their social networks about what to examineImmersive zone – 1) gaming and 2) couch potato space – less interruptable and less interested in being interrupted, more attentive to media and more disrupted (unhappily) by interventionsStreams – this is the zone people are in when they want to “catch up” with news or developments. Similar to the social zone, but more open to media inputs from organizations …. Checking for “headlines” of all kinds …. Less annoyed at relevant commercial information – indeed “networked information” is a hallmark of this zoneCreative / participatory zone – this is the place where people create content to share online…. They comment on / rank /rate the media they’ve experienced; they remix it at times. Commercial messaging is part of the play and participation environment. This is “conversational” space for commercial messaging and there are opportunities and dangers. This is where the most engaged customers are: they can be evangelists OR provocateurs, depending on their mood and the way they encounter brands.
  • Transcript

    • 1. How social can news get?
      SoCon11
      February 5, 2011
      Kennesaw State University, Georgia
      Lee Rainie: Director, Pew Internet Project
      Email: Lrainie@pewinternet.org
    • 2.
    • 3. Networked individuals
      Weaker boundaries for small, tight-knit groups
      More connectivity
      More personal autonomy
    • 4. 4
      Big societal forces pushing us toward networked individualism (1)
      Weaker group boundaries
      Suburbanization
      Fragmentation of nuclear family/changing family roles
      Less prejudice
      Group boundaries weaken – “Bowling Alone”
      Media fragmentation – less cultural cohesion
      Rise of “meritocracy” in workplaces/social structures
      Politics, rise of “independents” – 39% of electorate
      Religion, 44% switched from childhood denomination
    • 5. Big societal forces pushing us toward networked individualism (2)
      Spreading connectivity
      Travel
      Technology
      Trade
    • 6. Big societal forces pushing us toward networked individualism (3)
      Rise in personal autonomy and agency
      Free-agent nation
      Income and wealth volatility
      Mobility
      Growing personal life management -- 401ks and “cafeteria” health plans
      Expanding consumer options
    • 7. 1 - Internet and Broadband Revolution
      7
    • 8.
    • 9. 70%
      66%
    • 10. News is pervasive (1) -- People use diverse platforms
      10
    • 11. News is pervasive (2) -- People graze across platforms
      11
    • 12. News is pervasive (3) -- People blend old and new media
      On typical day,
      59% of adults
      get new online and from
      at least
      one offline source
      12
    • 13. News is personal: The “Daily Me” and “Daily Us” is being built
      67% of all Americans say they only follow specific subjects
      28% of internet users have customized a news page and 42% say customization is an important web feature to them
      ~ 50% belong to listservs / large email groups
      ~ 33% of internet users get RSS feeds
      ~ 25% get news alerts
      13
    • 14. Velocity
      v
      Volume
      Valence
      Relevance
      Vibrance
      Voices
      Variety
    • 15. Networked creators among internet users
      • 62% are social networking site users
      • 16. ~50% share photos
      • 17. 33% create content tags
      • 18. 32% contribute rankings and ratings
      • 19. 30% share personal creations
      • 20. 26% post comments on sites and blogs
      • 21. 15% have personal website
      • 22. 15% are content remixers
      • 23. 14% are bloggers
      • 24. 12% use Twitter
      • 25. 4% OR MORE use location-sharing services
    • News is participatory: 37% of internet users are news contributors / disseminators
    • 26. 2 - Wireless Connectivity Revolution
      17
    • 27. Cell phone owners – 85% adults
      96%
      90%
      85%
      58%
    • 28. Mobile internet connectors – 57% adults
      62%
      59%
      55%
    • 29. New cell and wireless realities
      More than 2/3 of adults and 3/4 of teens use the cloud
      Web vs. apps struggle: 35% have apps; 24% use apps
      Features used by cell owners
      76% take pictures
      74% are texters (text overtakes talk in frequency in 2009)
      42% browse internet
      38% are email users
      35% are IM-ers
      34% record videos
      34% play games
      33% play
      7% participate in video calls
    • 30. News is portable - 33% of cell owners get news on handhelds
      21
    • 31. 3 - Social Networking Revolution
      22
    • 32.
    • 33. Consequences for info ecosystem
      Pervasive awareness
      Social dashboard
    • 34. So what for news ? (1)Social networks play a more important role at every stage
      As sentries – word of mouth matters more
      As information evaluators – they vouch for/discredit a business’s credibility and authenticity
      As forums for action – everybody’s a broadcaster/publisher
    • 35. So what for news? (2)Audience exist in a networked media ecology
      Attention zones
      Continuous partial attention
      Deep dives
      Info-snacking
      Media zones
      Social
      Immersive
      Streams
      Creative / participatory
      Study / work
      New dissemination and sharing environment
    • 36. Changes underway
      Voice, smart/semantic web, translation, natural language search, projectors, screens, wearable devices make information ….
      Pew Internetdanahboyd
      pervasive - persistent
      portable - replicable
      personal - scalable
      participatory - searchable
      COLLAPSED CONTEXTS
    • 37. Pew Research Center’s
      Tom Rosenstiel model: Journalism as a service – not product
      The Eight Functions of 21st Century Media
      - Authentication - Sense Making
      - Watch Dog - Smart Aggregation
      - Witness - Empowerment
      - Forum Leader - Role Model
    • 38. Charlie Firestone Model
      Matrix of Revenue Sources for Various Journalistic Functions
      REVENUE SOURCE
      Voluntary Contributions/Tip Jars
      Corporation Underwriting
      Philanthropic Gifts
      Fees/Sales of Info
      Micropayments
      Barter/Co-ops
      Endowments
      Government
      Subscriptions
      Advertising
      JOURNALISTIC FUNCTION
      Fact Finding
      Verification
      Authentication
      Contextualization
      Analysis
      Editing/Filtering
      Aggregation
      Linking/Agenting
      Distribution
    • 39. 30
      Why good social networks (and social networking) matter
      Healthier
      Wealthier
      Happier
      More civically engaged = better communities
    • 40. 31
      Thank you!
      Lee RainieDirector – Pew Internet ProjectLrainie@pewinternet.orgTwitter - @lrainie202-419-4500