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PPC Beyond Search Lisa Raehsler SES NY 2011

by Founder & SEM Strategy Consultant at Big Click Co on Mar 23, 2011

  • 898 views

PPC Beyond Search: New Ad Formats, Display & Social: For some time, paid search campaign managers have been told to treat search campaigns and "contextual" ads, often managed through the same ...

PPC Beyond Search: New Ad Formats, Display & Social: For some time, paid search campaign managers have been told to treat search campaigns and "contextual" ads, often managed through the same platform, as distinct targeting methods. But with the explosion of new ad formats like Sitelinks and Product Extensions, various flavors of managed and automatic content matching, and new tactics for managing and bidding on various placements, this session aims to bring marketers up to speed on the state of the art. Also covered: what tools or skill sets are needed to manage and report on results from multiple search engines and even Facebook? How should marketers prioritize efforts? My presentation focuses on sitelinks, retargeting, and linkedin.

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PPC Beyond Search Lisa Raehsler SES NY 2011 PPC Beyond Search Lisa Raehsler SES NY 2011 Presentation Transcript