PPC In An Omni-Channel World Lisa Raehsler at SES San Francisco 2013
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PPC in an Omni-Channel World ...
PPC in an Omni-Channel World
The path to purchase online is changing and becoming more complex. Consumers are hopping across channels and platforms at a rapid pace before converting; between desktops, laptops, tablets, and mobile, online and offline. With a linear purchase funnel less common, capturing and measuring sales is an increasing challenge for Marketers.
Join us in the this session to discuss PPC tactics across channels and how you can expand and measure PPC in an Omni-Channel World:
Pitfalls that will kill your PPC campaigns
Critical considerations to taking campaigns across platforms
Easy steps to launch and optimize towards increased ROI
How to more fully measure conversions even when the path to purchase isn't straightforward
How to attribute value across the multiple channels and touchpoints
Upcoming improvements in AdWords to help measure the whole consumer journey
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