Improve your paid search programs performance to increase the bottom-line!
Pay-per-click (PPC) has become integral to a successful online marketing strategy, but you can’t “set it and forget it.” Lisa will share tips to optimize paid search ads on Google, Facebook, and Bing/Yahoo, and show you how to take advantage of the options to maximize your campaign’s impact.
Designed for those with PPC campaigns who want more advanced strategies. We will discuss attendees’ real-life challenges and potential solutions. Attendees will learn how to track results and streamline attribution to measure results correctly, which adwords features make a big difference in CTR or etc, secrets for keyword optimization straight from Mountain View, how to optimize campaigns by various metrics, creative tactics for ads that increase responses, and budget and bidding tricks and tips to get the best ROAS.