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It’s Not Multichannel Marketing If You Don’t Include Search
We all know multichannel marketing – reaching customers through multiple avenues such as a retail store, website, catalogue, or direct personal communications via snail mail, email or text message. But what about search? If you’re not engaging through the search channel, you’re missing out on one of the most powerful forms of engagement: people telling you specifically what they want! This session explores the best ways to integrate search into the marketing mix.