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ntegrated Search, Social and Display for Ecommerce Sites
Throughout 2012, the leading rally cry amongst digital marketers has been "Integrate or die on the vine!" Ecommerce sites are in a natural position to make integration work for them, since their marketing strategies focus on driving qualified and conversion-oriented traffic through a number of channels, including paid, owned, and earned media online, as well as offline promotions.
Search engines are evolving and users are becoming more sophisticated, requiring an ongoing commitment to staying current and ensuring the brand and product messaging is consistent and capable of driving performance. This panel of digital marketing and Ecommerce practitioners will bring conference delegates through a variety of ways to integrate across paid search and display efforts along with organic search and social media. The panelists will also answer questions posed by the audience, specific to certain problems or the results they have shared.