October 24, 2011
AgendaWelcome                      ProjectsIntroductions                • Business Growth                               Sh...
Overview
LQRDA TeamAndrew Button      Executive DirectorAnne Martin        Operations ManagerAnne Fownes        Lead Newcomer Navig...
MandateOn behalf of its municipal, provincial, and federalstakeholders, the LQRDA fosters business developmentby focusing ...
Targeted Growth Sectors                Manufacturing         Food and Seafood Production                Wood Products   Re...
Strategic Objective: Internal FocusReposition the LQRDA as the lead catalyst for     regional economic development. GOAL: ...
Strategic Objective: Internal Focus Build the LQRDA as a professional economic development  organization with a dynamic an...
Strategic Objective: PeopleCreate wealth in our communities by ensuring the region’stargeted growth sectors have the right...
Strategic Objective: Community-based EDSupport community-based economic development initiatives   of regional significance...
Strategic Objective: Economic GrowthFoster economic growth through local business expansions,attracting investment, retent...
Strategic KPI vs. Annual Business Plan MetricsStrategic Create wealth in our communities by ensuring that the           re...
Strategic Objective                                                            Strategic KPIsFoster economic growth throug...
The Networked World of Regional Economic Development    NS Labour Advanced Education                               Municip...
Timeline of Key MilestonesNovember           January       February        March             May         May             J...
Timeline of Key Milestones (cont.)     July        August       September        September           October           Oct...
Marketing &Communications
Marketing & Communications1. Our messages have become   conversations2. Staff generate and publish their own   content3. A...
Marketing & Communications• Projects, Partnerships, Regional Promotion• Support staff, partners, regional initiatives    H...
Marketing & Communications• Website is working –   •   Visits (traffic sources)   •   The right tools   •   Testimonials• ...
Marketing & Communications - Results
Marketing & Communications - Results
Marketing & Communications - Results
Marketing & Communications - Results
Marketing & Communications – What’s Next• Online and printed marketing support for:   •   Business Asset Mapping   •   Reg...
Business Growth
Business Growth - Groundwork• Working With Partners      Daily Partners      • Municipal Economic Offices      • Dept. of ...
Business Growth –   Specifics to the Business PlanDeveloping Regional Investment Strategy   • Business Asset Mapping   • C...
Business Growth –Examples of Projects & RolesLead Role• Business Asset MappingSupporting Role• North Queens Technology, Bu...
WorkforceDevelopment
Workforce Development – Current SituationOur Workforce Challenges:• Employers and Service Providers• Nova Scotia has the f...
Workforce Development –    Specifics to the Business Plan•    Skilled Labour Requirements•    Service Providers•    Websit...
Workforce Development – Upcoming• Develop a Workforce Development Strategy  (Lead)• Facilitate training solutions (Catalys...
Immigration
Immigration in Lunenburg Queens                               Current Situation Why is immigration important to our region...
Immigration in Lunenburg Queens                                     LQRDA StrategyAttraction, Settlement & Retention•   We...
Immigration in Lunenburg Queens         LQRDA Services, Programs & ProjectsAttraction: What attracts Newcomers to our Regi...
Immigration in Lunenburg Queens        LQRDA Services, Programs & ProjectsAttraction: What attracts Newcomers to our Regio...
Immigration in Lunenburg Queens      LQRDA Services, Programs & ProjectsThe Immigration Process: How can we help with the ...
Immigration in Lunenburg QueensHi Anne,This business is only here in Nova Scotia because we received greatsupport of the L...
Immigration in Lunenburg Queens     LQRDA Services, Programs & ProjectsSettlement and Retention: How can we help newcomers...
View a video profile of thissuccess story
Invite a Newcomer     to Dinner …why not sign-up!
Summary
Results To Date – contribution to Strategic KPIsStrategic KPI: At least 1,000 new jobs over 5 years influenced directly by...
Timeline of Key Milestones – October 2011 to February                                           2012    October         No...
Thank you…Questions?
LQRDA Mid-year Presentation 2011
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LQRDA Mid-year Presentation 2011

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Presentation by the Lunenburg Queens Regional Development Agency to federal, provincial and municipal funding partners on October 24, 2011.

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LQRDA Mid-year Presentation 2011

  1. 1. October 24, 2011
  2. 2. AgendaWelcome ProjectsIntroductions • Business Growth Shawn AllenMid-Year Report OverviewAndrew Button • Workforce Development Stephanie LohnesMarketing & CommunicationsJim MacLachlan • Immigration Anne FownesBreak Video Summary Andrew Button Questions
  3. 3. Overview
  4. 4. LQRDA TeamAndrew Button Executive DirectorAnne Martin Operations ManagerAnne Fownes Lead Newcomer NavigatorDolores Atwood Newcomer NavigatorEllen Fancy Administrative Services CoordinatorJim MacLachlan Marketing & Communications OfficerShawn Allen Business Growth OfficerStephanie Lohnes Workforce Development OfficerTyler Roach Youth Intern - Development Officer
  5. 5. MandateOn behalf of its municipal, provincial, and federalstakeholders, the LQRDA fosters business developmentby focusing our efforts on workforce initiatives andimmigration, strategic business retention andexpansion activities, supporting foreign and domesticinward investment attraction and supportingcommunity-based economic development initiatives ofregional significance.
  6. 6. Targeted Growth Sectors Manufacturing Food and Seafood Production Wood Products Renewable Energy and Green Technologies Creative Economy Tourism
  7. 7. Strategic Objective: Internal FocusReposition the LQRDA as the lead catalyst for regional economic development. GOAL: Develop special project funding GOAL: Inform the business strategy community of the economic development and related services GOAL: Be the economic development available and make accessing more team leader in the region understandable GOAL: Foster key stakeholder GOAL: Produce timely relationships demographic/economic data and report on economic development activities in region on a annual basis GOAL: Build the LQRDA brand in the region
  8. 8. Strategic Objective: Internal Focus Build the LQRDA as a professional economic development organization with a dynamic and effective board and a motivated and highly competent staff. GOAL: An effective and engaged board GOAL: Invest in professional of directors information technology tools GOAL: Hire and retain a high quality GOAL: Engage in professional networks team of economic development professionals
  9. 9. Strategic Objective: PeopleCreate wealth in our communities by ensuring the region’stargeted growth sectors have the right people in the right numbers with the right skills.GOAL: Boost immigration/ migration GOAL: Establish business-academia-into the region government committee to work continuously on region-wide workforceGOAL: Understand the composition of issues, primarily in targeted sectorsthe underemployed workforce GOAL: Address aging workforceGOAL: Retain the younger workforce challenges GOAL: Address skills gaps/mismatch
  10. 10. Strategic Objective: Community-based EDSupport community-based economic development initiatives of regional significance that directly support the other strategic objectives and/or targeted growth sectors. GOAL: Capture all industrial park GOAL: Identify regional development properties, commercial and industrial initiatives within the various municipal vacant properties Integrated Community Sustainability Plans (ICSPs) GOAL: Collaborate with key stakeholders to develop a common vision and strategic direction for tourism throughout the region GOAL: Advance key Infrastructure projects of regional significance GOAL: Special projects development GOAL: Build community capacity
  11. 11. Strategic Objective: Economic GrowthFoster economic growth through local business expansions,attracting investment, retention of businesses in the region and targeted industry development efforts. GOAL: Identify export ready companies GOAL: Promote the region and connect them with appropriate externally resources GOAL: Foster retention, local GOAL: Build capacity for growth expansions and new start-ups within among key sectors of the economy the growth sectors GOAL: Identify areas of strategic GOAL: Attract new investment into the collaboration among key sectors of region by becoming a one-stop shop for the economy regional economic and business development information GOAL: Promote innovation and GOAL: Foster entrepreneurship productivity
  12. 12. Strategic KPI vs. Annual Business Plan MetricsStrategic Create wealth in our communities by ensuring that the regions targeted growth sectors have the right people in theobjective: right numbers with the right skills.Goal: Boost immigration / migration into the region. 300 new immigrants / migrants attracted to the region overKPI: 5 years influenced directly by the efforts of the LQRDA
  13. 13. Strategic Objective Strategic KPIsFoster economic growth through local business At least 1,000 new jobs over 5 years influenced directly byexpansions, attracting investment, retention of the efforts of the LQRDAbusinesses in the region and targeted industry Return On Funding Partner Investment development efforts. Leverage Municipal Investment from 1:3 to 1:4 by year five 120 export-potential and export-ready companies assisted Potential Activity: Conduct a regional business asset mapping exercise, focused onidentifying and mapping businesses primarily within targeted growth sectorsAnticipated Outcomes Activity Measures Contributes to which goals? Contribution to Strategic KPI 10 new jobsIdentify industryclusters throughout the region and # of connections GOAL: Identify export ready companies made b/w createdincorporate into regional supply chain strategy and connect them with appropriate resources businesses in Increase inEstablish capacity and capabilities of businesses GOAL: Promote the region externally targeted growth Return onwithin industry clusters. Identify opportunities for sectors Investment forincreased productivity /innovation. GOAL: Boost immigration/ migration Increase in export LQRDA into the regionIdentify businesses and/or industry clusters funding activity of GOAL: Build capacity for growth amonginterested in exploring export opportunities and work partners businesses in key sectors of the economywith partner organizations to assess export-potential targeted growth Increase in/ export-readiness sectors GOAL: Foster retention, local municipal taxConnect businesses within industry clusters to expansions and new start-ups within the #of supply chain base (i.e. growth sectorsexplore opportunities for collaboration and joint commercial connections made GOAL: Identify areas of strategicpromotion / bidding assessment) collaboration among key sectors of the # of businesses economyExploreexport opportunities for industry clusters. 5 export- implementingConnect businesses with organizations that have GOAL: Attract new investment into the potential and productivity / region by becoming a one-stop shop forprograms and services to assist. export-ready innovation regional economic and business improvements development information companiesIdentify business/investment opportunities and/or assistedsector “gaps” and integrate into regional marketing GOAL: Promote innovation and # of business / productivitystrategy and investment attraction strategy investment
  14. 14. The Networked World of Regional Economic Development NS Labour Advanced Education Municipal Units LQ Volunteer Partnership NSCC Provincial Governments Departments Municipal Units (Rec Dept./ED Dept./ NS Community Services Federal Governments Departments Active Transportation, Etc.) SS Work Activity Program NS Health and Wellness South Shore Regional School Board NSERDT Career Resource Centres ACOA Lunenburg County Community Fund Government Aspotogan Heritage Trust Queens Newcomers Group Partners Community BDA Workforce Development Development Stakeholders Stakeholders & Partners DFAIT NSBI LQRDA Commercial Banks Private Sector Service Providers NSERDT ED - Related Business ACSBE South Shore Opportunities Municipal Units Infrastructure Development BDCEco/Industrial/Business Parks Stakeholders Partners ACOA Chambers / Boards of Trades NS TIR Airports BDA Ports Municipal ED Officers Research Organizations Industry Export Development Canada BDA EMC Stakeholders South Shore Women in Business Industry Associations Chambers / Boards of Trades Destination Southwest Nova Destination Bluenose Coast
  15. 15. Timeline of Key MilestonesNovember January February March May May June June 2009 24, 2011 3, 2011 22, 2011 5, 2011 30, 2011 6, 2011 20, 2011 LQRDA Hire Partnering Approval Launch of Hire Hire StaffMunicipal Executive for of LQRDA revamped Business Administrative Orientation/ Input Director Regional 2011-12 LQRDA Growth Services Training Session Prosperity Annual Website Officer Coordinator Business Plan September January March May May May June 21, 2010 26, 2011 14, 2011 1, 2011 27, 2011 31, 2011 13, 2011 RFP released Kick-off Municipal RFP issued Funding Approval of Hire for LQRDA meeting Session Re: for proposal ICCI Workforce Repositioning with Grant Lunenburg submitted application Repositioning Development Thornton Queens for RNNI for Business Officer Team Economic Asset Mapping Centre
  16. 16. Timeline of Key Milestones (cont.) July August September September October October October October 2011 31, 2011 14, 2011 28, 2011 5, 2011 17, 2011 19, 2011 24, 2011Preparation/ Signing of Hire 50% of funding Approval of RFP released Hire Submission Lease for Newcomer for UNESCO funding for UNESCO Youth of Project LQ Navigator Interpretative application Interpretive Intern Funding Economic Yarmouth Centre Business Asset CentreApplications Centre approved Mapping August September September September October October 18, October 24, 15, 2011 7, 2011 21, 2011 28, 2011 5, 2011 2011 2011 Funding Meeting Re: Kick-off of Approval of 75% of Lunenburg LQRDA for RNNI Regional funding funding Queens Mid-Year Coordination Approved BR&E Effort application for approved Business Review of Tourism NQ Innovation Business Excellence Presentation South Shore Centre Attraction Awards Video
  17. 17. Marketing &Communications
  18. 18. Marketing & Communications1. Our messages have become conversations2. Staff generate and publish their own content3. Advertising vs. Marketing (local vs. the world)4. New communications plan (draft)5. Regional Marketing plan (early 2012)6. Measurement & Evaluation
  19. 19. Marketing & Communications• Projects, Partnerships, Regional Promotion• Support staff, partners, regional initiatives How?• Create & manage the right tools • Technology (CRM, Investment-Attraction web portal) • Communication & Earned Media • Paid Marketing Initiatives (Regional / Partners) • Local advertising / events• Launched and populated new website• Delivery of client database (CRM)• Increased our SEO practices – ranking well / achieving success• Creating touch points with more partners across more media (Facebook, Twitter, etc.)
  20. 20. Marketing & Communications• Website is working – • Visits (traffic sources) • The right tools • Testimonials• Facebook – 34 „likes‟…small # but major source of referrals• Twitter • 87 followers • NS Come to Life, CKBW, BDC, other RDAs, InNovaCorp, political parties• Media and Partner requests for interviews & information• Referrals from popular immigration, government and NGO websites• RDA logo has been re-branded to match regional brand• New regional Newcomer Navigator program also being branded to harmonize with LQRDA
  21. 21. Marketing & Communications - Results
  22. 22. Marketing & Communications - Results
  23. 23. Marketing & Communications - Results
  24. 24. Marketing & Communications - Results
  25. 25. Marketing & Communications – What’s Next• Online and printed marketing support for: • Business Asset Mapping • Regional Value Proposition / New Key Messages • Industrial and Commercial Properties database• Brand • „Re-Launch‟ of the LQRDA • New Economic Centre• Media - focus on earned media across web online and print• Website - investment in new technology to allow staff to generate and manage their own content • E-newsletter • Blogs• Measurement & Evaluation • Google Analytics • Social Media monitoring • Website, social media, advertising & marketing initiatives all feed into CRM
  26. 26. Business Growth
  27. 27. Business Growth - Groundwork• Working With Partners Daily Partners • Municipal Economic Offices • Dept. of Economic and Rural Development and Tourism • South Shore Opportunities • ACOA Resource Partners • Offices of MLAs • Office of MP • BDC, NSBI, etc. Business Partners • Banks and Credit Union • Individual Businesses• Application for Regional Projects• BRE Account Executive Certification• Renewed LAT (Local Action Team) Schedule
  28. 28. Business Growth – Specifics to the Business PlanDeveloping Regional Investment Strategy • Business Asset Mapping • Commercial Property Mapping • Supply ChainLocal Economic Growth • Centre for information and guidance • Connecting businesses with resources • Connecting people – Newcomers • Champion and encourage Industry Innovation and creativity
  29. 29. Business Growth –Examples of Projects & RolesLead Role• Business Asset MappingSupporting Role• North Queens Technology, Business and Social Innovation CentreCatalyst Role• Agricultural Repositioning
  30. 30. WorkforceDevelopment
  31. 31. Workforce Development – Current SituationOur Workforce Challenges:• Employers and Service Providers• Nova Scotia has the fastest growing aging population in Canada• Youth retention and attraction• Diversity training across the region
  32. 32. Workforce Development – Specifics to the Business Plan• Skilled Labour Requirements• Service Providers• Website resources for employers.• Collaboration with Immigration Officer• Educators• Steering Committee.
  33. 33. Workforce Development – Upcoming• Develop a Workforce Development Strategy (Lead)• Facilitate training solutions (Catalyst)• Health HR Navigator and Access Centre Model Project (Support)
  34. 34. Immigration
  35. 35. Immigration in Lunenburg Queens Current Situation Why is immigration important to our region? What is the Regional Newcomer Navigator Initiative? Newcomer demographics: Who is moving to Lunenburg Queens? What are our challenges?
  36. 36. Immigration in Lunenburg Queens LQRDA StrategyAttraction, Settlement & Retention• Welcoming Communities• Sustained contact with clients• Familiarity with Provincial and Federal Immigration Streams• Strong relationships with key stakeholders• Develop constructive partnerships• Assist in Marketing our Region• Work closely with Workforce Development and Business Growth Officers
  37. 37. Immigration in Lunenburg Queens LQRDA Services, Programs & ProjectsAttraction: What attracts Newcomers to our Region? The Work/Life Balance, Family Life and Second Careers BFRS Job FairThe Immigration Process: How can we help with the Immigration process? Community Identified Stream Federal and NSNP Streams Referrals British Living HousewaresSettlement and Retention: How can we help newcomers integrate? Welcoming Communities Settlement Services LQRDA “Team Approach” RU Safe/ Scott Brewster
  38. 38. Immigration in Lunenburg Queens LQRDA Services, Programs & ProjectsAttraction: What attracts Newcomers to our Region?• The Work/Life Balance, Family Life and Second Careers BFRS Job Fair
  39. 39. Immigration in Lunenburg Queens LQRDA Services, Programs & ProjectsThe Immigration Process: How can we help with the Immigration process?• Community Identified Stream• Federal and NSNP Streams• Referrals British Living Housewares
  40. 40. Immigration in Lunenburg QueensHi Anne,This business is only here in Nova Scotia because we received greatsupport of the Lunenburg Queens RDA. Andrew Button and AnneFownes helped us greatly to gain acceptance at border control to enterCanada.We will repay this support by making British Living a success and hopeto locate to Queens as soon as finances allow.The ultimate goal will be to set up a small pottery somewhere inLunenburg County to demonstrate the wonderful art of Bone Chinamanufacturing.Kind RegardsKen
  41. 41. Immigration in Lunenburg Queens LQRDA Services, Programs & ProjectsSettlement and Retention: How can we help newcomers integrate?• Welcoming Communities• Settlement Services• LQRDA “Team Approach”RU Safe/ Scott Brewster
  42. 42. View a video profile of thissuccess story
  43. 43. Invite a Newcomer to Dinner …why not sign-up!
  44. 44. Summary
  45. 45. Results To Date – contribution to Strategic KPIsStrategic KPI: At least 1,000 new jobs over 5 years influenced directly by theefforts of the LQRDA Results To Partners Directly Date Pending Involved# of Jobs Influenced 24 33 NSERDT, ISIS, SSO,Est. Total Direct Payroll $736,520 $643,760 ENS, Private SectorStrategic KPI: Return on Funding Partner InvestmentEstimated Direct Taxes ROI to date(%) $139,939 $122,314Supported (Federal /Provincial) 45.43%Estimated Property Tax $48,798 $67,098 31.7%Supported (res & comm)Strategic KPI: Leverage Municipal Investment from 1:3 to 1:4 by year five Total Municipal Investment Total Project / Program Funding (incl. core funding) Attracted to LQ (incl. core funding) $ 167,200 $1,215,564 Leverage Ratio = 1 : 7.27
  46. 46. Timeline of Key Milestones – October 2011 to February 2012 October November November November January February 31, 2011 2011 2011 2011 15, 2012 28, 2012 RFPs to be Begin Council Meetings with Business Asset LQRDA Released for Industrial / Presentations MLAs & MPs Mapping 2012-13 Business Asset Commercial project Business Plan Mapping Property materially due project complete October November November December January February 25, 2011 2011 2011 31, 2011 1, 2012 28, 2012Meeting with RFP to be Partner Business Move into new North Queens Liberated Released for meetings Attraction Lunenburg Innovation Networks North Video Queens Centre project Re: CRM Queens complete Economic completed Innovation Centre Centre
  47. 47. Thank you…Questions?

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