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Can twitter replace face to face business networking

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  • 1. Can Twitter Replace Face To Face Business Networking?By Daniel ·By Paul YatesI’ve been a passionate business networker for many years and have reallybenefited from this low cost method of marketing my business. I don’t advertise mybusiness, I don’t push out flyers all I do is network. Over the years I’ve built upmany contacts and these trusted business relationships have delivered a continuousflow of referrals that have kept my business running.There are techniques and principles to being a successful business networker andwhat I’m finding interesting is that a lot of these same rules apply not only to faceto face business networking but also to the social networking site Twitter. I makethe distinction between Twitter and other social networking sites such as Facebookor LinkedIn because with Twitter you can strike up a conversation quickly withoutthe other party feeling pressured or threatened. It’s as though people who tweetaccept the fact that they are in the business of having conversations.To give you an example of what I mean. If somebody sent you an in-mail throughLinkedIn effectively just touting their services, how would you feel? If you’reanything like me your reaction would be something along the lines of “what givesyou the right to invade my space when I haven’t asked for it” or “this is prettymuch like cold calling”.Consider that you are at a business networking meeting and someone approachedyou and introduces themselves, in that environment you wouldn’t feel out of yourcomfort zone at all because that’s what business networking is all about and it’sultimately why you are in the room in the first place.The same applies to Twitter albeit its a virtual room and some of the techniques formeeting like-minded individuals differ but effectively by Tweeting and responding toTweets you are building up relationships and telling people about yourself. Ifsomeone you’ve never even heard of before sends you an @message do you feelthreatened or offended? I think most people will answer that question with a “no”.So the process of introducing yourself to others is pretty similar and some wouldargue even easier than face to face business networking because you are hidingbehind your computer and once contact has been made, so begins the process ofbuilding the relationship and getting to know like and trust one another.
  • 2. The same rule applies here whether you are on Twitter or working the room at yourlocal business networking events and that is, do not sell. The sale comes a lot laterdown the line and if you sell you are selling to one individual who’s right in front ofyou (physically or virtually) and frankly at this early stage you really don’ have aclue whether they are interested in your products or services at all. These firstexchanges are all about sharing information and finding things that you have incommon as this forms part of the trust building process.The interesting point about Twitter is that you can pre-empt this first phase byusing the Twitter search facility to find people who are right in your business nicheso these first exchanges although still very much on the relationship building levelcan actually be a lot more targeted that perhaps you first thought. If you think ofTwitter as targeted business networking maybe you too can see how Twitter couldovertake the face to face element.Paul Yates offers free Twitter marketing advice. He has researched many Twittertools to find Twitter friend adder software that works and found only one that workssatisfactorily.Article Source: Can Twitter Replace Face To Face Business Networking?