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Marketing Through Lakeland Public Television
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Marketing Through Lakeland Public Television


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Everything you need to know about marketing through Lakeland Public Television in a short PowerPoint

Everything you need to know about marketing through Lakeland Public Television in a short PowerPoint

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  • 1. Thank you for investing the next few minutes to learn about marketing through Lakeland Public Television The slides will advance automatically except as noted
  • 2. Discover the POWER of Marketing Through . . .
  • 3.  
  • 4. Yes, Public Television PBS
  • 5. Lakeland Public TV adds POWER to your other advertising
  • 6. We Reach a Unique Audience
    • They tend to be adults and homeowners
    • The average household income is $21,000 higher
    • 20% have incomes over $75,000
  • 7. We Reach a Unique Audience
    • The average home value is $69,000 higher
    • They are trusted, community and opinion leaders
    • These are the people who start the positive “word of mouth”
  • 8. We also reach many young families People who are beginning to form solid, life-long business relationships
  • 9. We Reach a Large Audience PBS and Neilson Media Research Lakeland Public TV is watched by over 10,000 households per day . And each household can have several or many viewers.
  • 10. On The Air : Broadcast throughout Northern and Central Minnesota On Cable : Carried on all cable systems in Northern and Central Minnesota LPTV Offers Broad Coverage And. . .
  • 11. On Satellite : Carried on DiSH & DIRECTV in 60% of Minnesota and western Wisconsin Including the Twin Cities
  • 12. We’re broadcast and on all cable systems within the two circles and on satellite in the green-shaded counties
  • 13. The Power of Marketing Through Public TV According to an IBM study 89% of buying decisions are influenced by corporate reputation That’s right . . . 89%
  • 14.
    • About 80% of our members feel that our sponsoring businesses are “Quality businesses”
    • 68% of PBS viewers feel that companies that sponsor PBS have a commitment to quality and excellence
    PBS Marketing Builds Credibility
  • 15.
    • 57% feel that sponsors are industry leaders
    • 66% would choose to buy a product from a company that supports PBS
    PBS Marketing Builds Credibility
  • 16. Viewers Pay Attention to PBS Sponsorship Spots The spots are short, low-key and respectful 73% Can recall PBS sponsors People actually watch and remember PBS spots! Why so many?
  • 17. We have examples of still and animated sponsorship spots on our website
  • 18. PBS Is Television Worth Supporting! Most of our sponsors also want to support quality PBS programs such as . . .
    • Antiques Roadshow
    • This Old House
    • NOVA
    • Nature
    • The NewsHour
    • British Comedies
    and . . .
  • 19. Award-Winning PBS Children’s Programs Programs created by educational professionals
    • Sesame Street
    • Mr. Roger’s Neighborhood
    • Reading Rainbow
    • Curious George
    And many, many more!
  • 20. Did You Know . . ? Up to 40% of the audience for our award-winning children’s programs are adults; parents and grandparents
  • 21. Unfortunately . . . Advertising on Television is Very Expensive , Right?
  • 22. NO! Marketing through Lakeland Public TV is very affordable!
  • 23. The Mix package: $2000 (250 spots) PrimeTime: $2800 (250 spots) PBS Kids: $1000 to $1700 (260 to 520 spots) There are many other options Ask your LPTV sales person for more information Some Popular Annual Sponsorship Options
  • 24. We Offer Affordable Print Advertising in Our Program Guide . . .
  • 25.
    • Inserted in over 70,000 area newspapers
    • Stays in the home for a month or more
    • Very affordable
    • Discounts for multiple buys including on-air
  • 26. Part of Your Marketing Plan Make
  • 27. Don’t Count the People You Reach.
  • 28. Reach the People Who Count !
  • 29. Reach the People Who Count Through
  • 30. Bemidji: 800-292-0922 Brainerd: 888-292-0922