Marketing Through Lakeland Public Television

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Discover the POWER of Marketing Through . . .

Yes, Public Television PBS

Lakeland Public TV adds POWER to your other advertising

We Reach a Unique Audience

They tend to be adults and homeowners

The average household income is $21,000 higher

20% have incomes over $75,000

We Reach a Unique Audience

The average home value is $69,000 higher

They are trusted, community and opinion leaders

These are the people who start the positive “word of mouth”

We also reach many young families People who are beginning to form solid, life-long business relationships

We Reach a Large Audience PBS and Neilson Media Research Lakeland Public TV is watched by over 10,000 households per day . And each household can have several or many viewers.

On The Air : Broadcast throughout Northern and Central Minnesota On Cable : Carried on all cable systems in Northern and Central Minnesota LPTV Offers Broad Coverage And. . .

On Satellite : Carried on DiSH & DIRECTV in 60% of Minnesota and western Wisconsin Including the Twin Cities

We’re broadcast and on all cable systems within the two circles and on satellite in the green-shaded counties

The Power of Marketing Through Public TV According to an IBM study 89% of buying decisions are influenced by corporate reputation That’s right . . . 89%

About 80% of our members feel that our sponsoring businesses are “Quality businesses”

68% of PBS viewers feel that companies that sponsor PBS have a commitment to quality and excellence

PBS Marketing Builds Credibility

57% feel that sponsors are industry leaders

66% would choose to buy a product from a company that supports PBS

PBS Marketing Builds Credibility

Viewers Pay Attention to PBS Sponsorship Spots The spots are short, low-key and respectful 73% Can recall PBS sponsors People actually watch and remember PBS spots! Why so many?

We have examples of still and animated sponsorship spots on our website www.lptv.org

PBS Is Television Worth Supporting! Most of our sponsors also want to support quality PBS programs such as . . .

Antiques Roadshow

This Old House

NOVA

Nature

The NewsHour

British Comedies

and . . .

Award-Winning PBS Children’s Programs Programs created by educational professionals

Sesame Street

Mr. Roger’s Neighborhood

Reading Rainbow

Curious George

And many, many more!

Did You Know . . ? Up to 40% of the audience for our award-winning children’s programs are adults; parents and grandparents

Unfortunately . . . Advertising on Television is Very Expensive , Right?

NO! Marketing through Lakeland Public TV is very affordable!

The Mix package: $2000 (250 spots) PrimeTime: $2800 (250 spots) PBS Kids: $1000 to $1700 (260 to 520 spots) There are many other options Ask your LPTV sales person for more information Some Popular Annual Sponsorship Options

We Offer Affordable Print Advertising in Our Program Guide . . .