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21st century learning social media

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  • 1. 21 st Century Learning Redux Technology apps to engage students Social media Laura Nicholas, IBM Global Business Services Social Media & Communications Strategist October 26, 2011
  • 2. Objective
    • Offer ideas how you can use social media to
      • share your work
      • locate and connect with other professionals
      • learn and stay informed
  • 3. Agenda
    • Background
    • Best practices
    • LinkedIn
    • Getting started
  • 4. Use of social media by ATE Centers
    • More than 90% use their website for information dissemination
    • But, only half use social media
    • ICT Study team recommends 3-tiered approach
      • Primary: Organizational website or blog
      • Secondary: YouTube, Flickr, etc. that can deliver supportive content.
      • Broadcast: Facebook and Twitter which can aggregate audiences and are engagement friendly.
    Source: “Consuming Research: A Case Study on Research Dissemination Innovations and Best Practices”, Information and Communication Technology Center, Nov. 2010, http:// ictstudy.wordpress.com / Background
  • 5. Website (or blog) is the hub Share media YouTube Slideshare Broadcast Twitter Facebook Community LinkedIn Facebook Website Background
  • 6. Do more than disseminate information
    • Create community around your work
      • You will learn from other like-minded professionals
      • You will get broader ‘play’ for the work you are doing
    • Social media enables this
    Background
  • 7.
    • Best practices
  • 8. IBM Research Main website aggregates social properties. Social properties point back to the website. Best practice
  • 9. ICT Center Best practice Main website aggregates social properties. Social properties point back to the website.
  • 10. A focus on LinkedIn
  • 11. Why ?
    • It’s easy
    • It’s free
    • You can use it to create a community around your work
    LinkedIn
  • 12. Good for you and your students
    • Your Profile is a good way to communicate expertise and create buzz around your work.
    • Make Connections to stay in touch with colleagues, locate and connect to influential people.
    • Status updates enable you to communicate to your network and share ideas.
    • Groups offer the opportunity to create a community increasing influence and ability to learn beyond ‘borders’.
    LinkedIn
    • LinkedIn helps students …
      • Connect with faculty and potential employers
      • Locate opportunities for internships and full time positions
      • Research and prep for interviews
      • Manage what potential employers learn about them
  • 13. Take action
    • Encourage your staff to set up profiles They can become advocates for your work and help connect with critical audiences
    • Create a Group for your organization You can engage with your audience and host conversations. There are over 75,000 nonprofit Groups on LinkedIn.
    LinkedIn
  • 14. Getting started
  • 15. Take time to define a strategy and objectives
      • Begin with LinkedIn
        • Post updates regularly to your status bar
          • point to your website, thought leadership, events, news, milestones
        • Participate in group discussions
          • Add your input to threads that interest you
    … expand from there Getting started Post comments to articles/blogs you read online
  • 16. Start small and build from there
      • Set up a Slide Share account and share presentations
      • Set up a YouTube channel and share videos
      • Seek opportunities to write a guest blog post
      • Set up a LinkedIn Group for your organization
      • Use Twitter to microblog
      • Start a Facebook fan page
      • Launch a traditional blog
      • Minimal effort
      • More effort
    Getting started
  • 17. To get the most out of your social media activities
    • Establish the role of a community manager and decide how to staff it
    • Make sure links to your social accounts are visible on your website
    • Make sure social properties link back to your website
    • Strive for consistency – use the same summary paragraph, logo, etc.
    Getting started
  • 18. Social media rules of engagement
    • You are personally responsible for what you publish on-line. Remember it will be searchable and in the public domain.
    • Make sure your profile and what you publish is consistent with how you wish to present yourself.
    • Respect your audience. Don't engage in any conduct that would not be acceptable in the workplace.
    • Add value. Provide worthwhile information and perspective.
    • Don't provide confidential, proprietary or sensitive business information or speak about clients, partners or suppliers without their approval.
    • Respect copyright, fair use and financial disclosure laws.
    Getting started
  • 19. Summary
    • Recognition & Reach Publicize professional expertise and share knowledge in a large, open forum.
    • Relationships & Resources Connect with and learn from other professionals you may never meet in person.
    Social media is not just a communication channel

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