Social Networking for Fun and Business - The Lester Public Library Experience

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Presentation for the Wisconsin Association of Senior Centers, September 2010, Waupaca, Wisconsin

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  • Literally thousands of free software to choose from.
  • Wikipedia is a prime example of social networking – all content is controlled by, well, us.
  • Literally thousands of free software to choose from.
  • 68 million visitors a month – 6th largest audience on the Internet
  • Social Networking for Fun and Business - The Lester Public Library Experience

    1. 1. SOCIAL NETWORKING FORSOCIAL NETWORKING FOR FUN ANDBUSINESSFUN ANDBUSINESS The LesterPublic LibraryThe LesterPublic Library ExperienceExperience
    2. 2. What is Social Software?What is Social Software? From Wikipedia: “Social software is normally defined as a range of web-based software programs. The software allows users to interact and share data with other users. This computer- mediated communication has become very popular with social sites like MySpace and Facebook, media sites like Flickr and YouTube, and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs, service oriented design, and the ability to upload data and media.”
    3. 3. TAPPING INTO THE WORLDTAPPING INTO THE WORLD OF ONLINE SOCIALOF ONLINE SOCIAL NETWORKING CAN BENETWORKING CAN BE DAUNTINGDAUNTING
    4. 4. BRANDINGBRANDING LESTERPUBLIC LIBRARY, TWOLESTERPUBLIC LIBRARY, TWO RIVERS,RIVERS, WISCONSIN ON SOCIAL NETWORKSWISCONSIN ON SOCIAL NETWORKS
    5. 5. 4 LESTER PUBLIC LIBRARIES4 LESTER PUBLIC LIBRARIES
    6. 6. WE USE EIGHT NETWORKINGWE USE EIGHT NETWORKING TOOLSTOOLS
    7. 7. LESTERPUBLIC LIBRARY LOVESLESTERPUBLIC LIBRARY LOVES FLICKRFLICKR
    8. 8. Flickr is the center of our social universeFlickr is the center of our social universe
    9. 9. “A picture is worth a thousand words” Our story…
    10. 10. TRACK FLICKR TRAFFICTRACK FLICKR TRAFFIC
    11. 11. TRACK FACEBOOK HAPPENINGSTRACK FACEBOOK HAPPENINGS
    12. 12. NEWBLOG POST 5 DAYS ANEWBLOG POST 5 DAYS A WEEKWEEK
    13. 13. TRACKING BLOGTRACKING BLOG VISITORSVISITORS
    14. 14. AT LEAST ONE TWEET PER DAYAT LEAST ONE TWEET PER DAY
    15. 15. PUT IT TOGETHER, KEEPITPUT IT TOGETHER, KEEPIT FRESHFRESHTAKE A PHOTO FROM FLICKR:TAKE A PHOTO FROM FLICKR:
    16. 16. BLOG ITBLOG IT
    17. 17. CUT AND PASTECUT AND PASTE THE POST FROM BLOGGING LPL INTO MYSPACE BLOGTHE POST FROM BLOGGING LPL INTO MYSPACE BLOG
    18. 18. DROP IT INTO FACEBOOKDROP IT INTO FACEBOOK
    19. 19. THIS TWEET AIMS TWITTER USERSTHIS TWEET AIMS TWITTER USERS TO THE PHOTO IN FLICKRTO THE PHOTO IN FLICKR
    20. 20. CREATING AN ONLINE “BUZZ”CREATING AN ONLINE “BUZZ”
    21. 21. REACHING OUT TO TEENS WITHREACHING OUT TO TEENS WITH NINGNING
    22. 22. TEEN BLOGTEEN BLOG
    23. 23. THE CONVERSATION MAY NOTTHE CONVERSATION MAY NOT HAPPEN ONLINE – THEHAPPEN ONLINE – THE CONVERSATION BEGINS IN HOMES,CONVERSATION BEGINS IN HOMES, AT THE GROCERY STORE, IN COFFEEAT THE GROCERY STORE, IN COFFEE SHOPS… DEVELOPINGSHOPS… DEVELOPING RECOGNITION OUTSIDE OF THERECOGNITION OUTSIDE OF THE SENIOR CENTER - FOR YOUR SENIORSENIOR CENTER - FOR YOUR SENIOR
    24. 24. WHY BOTHER?WHY BOTHER? BECAUSE OVER400 MILLION PEOPLE USE IT?BECAUSE OVER400 MILLION PEOPLE USE IT? TARGET NEWCUSTOMERS?TARGET NEWCUSTOMERS? BUILDAN ONLINE COMMUNITY OF FANS?BUILDAN ONLINE COMMUNITY OF FANS? GET TONS OF DEMOGRAPHIC INFORMATION ON POTENTIALGET TONS OF DEMOGRAPHIC INFORMATION ON POTENTIAL CUSTOMERS?CUSTOMERS? INSTANTLY PROMOTE SENIORCENTERSERVICES?INSTANTLY PROMOTE SENIORCENTERSERVICES? BECAUSE IT IS FREE?BECAUSE IT IS FREE? BECAUSE IT IS FUN?BECAUSE IT IS FUN?
    25. 25. YES!YES!
    26. 26. USE YOURSENIORCENTERLOGOAS THE PROFILE PICTUREUSE YOURSENIORCENTERLOGOAS THE PROFILE PICTURE ANDBRANDTHE PAGE AS YOURSANDBRANDTHE PAGE AS YOURS
    27. 27. LOADYOURPAGE WITHINFORMATIONLOADYOURPAGE WITHINFORMATION
    28. 28. POPULATE YOURWALLPOPULATE YOURWALL
    29. 29. AIM PAID ADVERTISING ATAIM PAID ADVERTISING AT POTENTIALPOTENTIAL CUSTOMERSCUSTOMERS
    30. 30. PROVIDE LINKS TO FACEBOOK FROMPROVIDE LINKS TO FACEBOOK FROM YOUR WEBSITE BY CREATING AYOUR WEBSITE BY CREATING A ‘BADGE.’‘BADGE.’
    31. 31. EXTENSIVE DATA AVAILABLEEXTENSIVE DATA AVAILABLE
    32. 32. GRAPHSGRAPHS
    33. 33. DEMOGRAPHICSDEMOGRAPHICS
    34. 34. KEEP THE PAGE PROFESSIONALKEEP THE PAGE PROFESSIONAL RULE OF THUMB – POST ON FACEBOOK WHAT YOU WOULD COMFORTABLY PUT IN ARULE OF THUMB – POST ON FACEBOOK WHAT YOU WOULD COMFORTABLY PUT IN A POSTER TO HANG IN YOUR STORE OR BE PRINTED IN NEWSPAPERS OR MAGAZINESPOSTER TO HANG IN YOUR STORE OR BE PRINTED IN NEWSPAPERS OR MAGAZINES.
    35. 35. PRIVACYPRIVACY
    36. 36. TIPSTIPS ALLOW THE CONVERSATION TO BEGIN. LISTENING AND RESPONDING TOALLOW THE CONVERSATION TO BEGIN. LISTENING AND RESPONDING TO THE GOOD, BAD AND UGLY CAN HELP YOU SERVE SENIORS BETTER.THE GOOD, BAD AND UGLY CAN HELP YOU SERVE SENIORS BETTER. LESS ABOUTLESS ABOUT SELLINGSELLING – MORE ABOUT INTERACTING, BEGIN THE– MORE ABOUT INTERACTING, BEGIN THE ONLINE CONVERSATION WITH FANS AND CRITICS ALIKE.ONLINE CONVERSATION WITH FANS AND CRITICS ALIKE. KEEP CONTENT FRESH, UPDATE STATUS, WALL, EVENTS, ETC., OFTEN.KEEP CONTENT FRESH, UPDATE STATUS, WALL, EVENTS, ETC., OFTEN. DON’TDON’T EXPECTEXPECT RESULTS OVERNIGHT, GIVE YOUR NETWORKRESULTS OVERNIGHT, GIVE YOUR NETWORK TIME TO BUILD.TIME TO BUILD.
    37. 37. BE CREATIVE AND HAVE FUN.BE CREATIVE AND HAVE FUN. EXPLORE, EXPLORE, EXPLORE – WHAT ARE OTHER SENIOREXPLORE, EXPLORE, EXPLORE – WHAT ARE OTHER SENIOR CENTERS DOING ON FACEBOOK?CENTERS DOING ON FACEBOOK? JOIN GROUPS, CREATE GROUPS, BE A FAN RAISE BRANDJOIN GROUPS, CREATE GROUPS, BE A FAN RAISE BRAND RECOGNITION FOR YOUR SENIOR CENTER.RECOGNITION FOR YOUR SENIOR CENTER. WITH THE ABILITY TO ADD PHOTOS AND VIDEO TO YOUR PAGEWITH THE ABILITY TO ADD PHOTOS AND VIDEO TO YOUR PAGE THE POSSIBILITIES FOR FACEBOOK ARE ENDLESS.THE POSSIBILITIES FOR FACEBOOK ARE ENDLESS. ‘‘LIKE’ LESTER PUBLIC LIBRARY ON FACEBOOK:LIKE’ LESTER PUBLIC LIBRARY ON FACEBOOK: http://www.facebook.com/LesterLibraryhttp://www.facebook.com/LesterLibrary
    38. 38. IMPACT ON LESTERPUBLICIMPACT ON LESTERPUBLIC LIBRARYLIBRARY • Willing to go where potential customers are, social networks – targeting an entirely NEW customer base. • Gaining state and national recognition. • Gaining international recognition (Japan and Germany) • Elevating awareness on the local level, increased transparency. • Presenting marketing alternatives to local business leaders. • Consulting with local businesses on social networking. • Placing us directly in homes, on prospective library patron’s computers, laptops, handheld devices, etc. • These tools are basically free but my time is valuable. Making time to make it work can happen. I am now expected to shoot photos of community events. • Library staff are involved – experimenting with our Web page and social network tools. • Ultimately, it is Lester Public Library’s mission in action: Read, Discover, Connect, Enrich.
    39. 39. THANKYOU!THANKYOU!

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