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Social Networking for Fun and Business - The Lester Public Library Experience

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Presentation for the Wisconsin Association of Senior Centers, September 2010, Waupaca, Wisconsin

Presentation for the Wisconsin Association of Senior Centers, September 2010, Waupaca, Wisconsin

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  • Literally thousands of free software to choose from.
  • Wikipedia is a prime example of social networking – all content is controlled by, well, us.
  • Literally thousands of free software to choose from.
  • 68 million visitors a month – 6 th largest audience on the Internet

Social Networking for Fun and Business - The Lester Public Library Experience Social Networking for Fun and Business - The Lester Public Library Experience Presentation Transcript

  • SOCIAL NETWORKING FOR FUN AND BUSINESS The Lester Public Library Experience
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  • What is Social Software?
    • From Wikipedia: “Social software is normally defined as a range of web-based software programs. The software allows users to interact and share data with other users. This computer-mediated communication has become very popular with social sites like MySpace and Facebook , media sites like Flickr and YouTube , and commercial sites like Amazon.com and eBay . Many of these applications share characteristics like open APIs, service oriented design, and the ability to upload data and media.”
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  • TAPPING INTO THE WORLD OF ONLINE SOCIAL NETWORKING CAN BE DAUNTING
  •  
  • BRANDING
    • LESTER PUBLIC LIBRARY, TWO RIVERS,
    • WISCONSIN ON SOCIAL NETWORKS
  • 4 LESTER PUBLIC LIBRARIES
    • WE USE EIGHT NETWORKING TOOLS
  • LESTER PUBLIC LIBRARY LOVES FLICKR
    • Flickr is the center of our social universe
  • “ A picture is worth a thousand words” Our story…
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  • TRACK FLICKR TRAFFIC
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  • TRACK FACEBOOK HAPPENINGS
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  • NEW BLOG POST 5 DAYS A WEEK
  • TRACKING BLOG VISITORS
    • AT LEAST ONE TWEET PER DAY
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  • PUT IT TOGETHER, KEEP IT FRESH
    • TAKE A PHOTO FROM FLICKR:
  • BLOG IT
  • CUT AND PASTE
    • THE POST FROM BLOGGING LPL INTO MYSPACE BLOG
  • DROP IT INTO FACEBOOK
    • THIS TWEET AIMS TWITTER USERS TO THE PHOTO IN FLICKR
    • CREATING AN ONLINE “BUZZ”
  • REACHING OUT TO TEENS WITH NING
  • TEEN BLOG
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  • THE CONVERSATION MAY NOT HAPPEN ONLINE – THE CONVERSATION BEGINS IN HOMES, AT THE GROCERY STORE, IN COFFEE SHOPS… DEVELOPING RECOGNITION OUTSIDE OF THE SENIOR CENTER - FOR YOUR SENIOR CENTER
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  • WHY BOTHER? BECAUSE OVER 400 MILLION PEOPLE USE IT? TARGET NEW CUSTOMERS? BUILD AN ONLINE COMMUNITY OF FANS? GET TONS OF DEMOGRAPHIC INFORMATION ON POTENTIAL CUSTOMERS? INSTANTLY PROMOTE SENIOR CENTER SERVICES? BECAUSE IT IS FREE? BECAUSE IT IS FUN?
  • YES!
  • USE YOUR SENIOR CENTER LOGO AS THE PROFILE PICTURE AND BRAND THE PAGE AS YOURS
  • LOAD YOUR PAGE WITH INFORMATION
  • POPULATE YOUR WALL
  • AIM PAID ADVERTISING AT POTENTIAL CUSTOMERS
  • PROVIDE LINKS TO FACEBOOK FROM YOUR WEBSITE BY CREATING A ‘BADGE.’
  • EXTENSIVE DATA AVAILABLE
  • GRAPHS
  • DEMOGRAPHICS
  • KEEP THE PAGE PROFESSIONAL RULE OF THUMB – POST ON FACEBOOK WHAT YOU WOULD COMFORTABLY PUT IN A POSTER TO HANG IN YOUR STORE OR BE PRINTED IN NEWSPAPERS OR MAGAZINES .
  • PRIVACY
  • TIPS ALLOW THE CONVERSATION TO BEGIN. LISTENING AND RESPONDING TO THE GOOD, BAD AND UGLY CAN HELP YOU SERVE SENIORS BETTER. LESS ABOUT SELLING – MORE ABOUT INTERACTING, BEGIN THE ONLINE CONVERSATION WITH FANS AND CRITICS ALIKE. KEEP CONTENT FRESH, UPDATE STATUS, WALL, EVENTS, ETC., OFTEN. DON’T EXPECT RESULTS OVERNIGHT, GIVE YOUR NETWORK TIME TO BUILD.
  • BE CREATIVE AND HAVE FUN. EXPLORE, EXPLORE, EXPLORE – WHAT ARE OTHER SENIOR CENTERS DOING ON FACEBOOK? JOIN GROUPS, CREATE GROUPS, BE A FAN RAISE BRAND RECOGNITION FOR YOUR SENIOR CENTER. WITH THE ABILITY TO ADD PHOTOS AND VIDEO TO YOUR PAGE THE POSSIBILITIES FOR FACEBOOK ARE ENDLESS. ‘ LIKE’ LESTER PUBLIC LIBRARY ON FACEBOOK: http://www.facebook.com/LesterLibrary
  • IMPACT ON LESTER PUBLIC LIBRARY
    • Willing to go where potential customers are, social networks – targeting an entirely NEW customer base.
    • Gaining state and national recognition.
    • Gaining international recognition (Japan and Germany)
    • Elevating awareness on the local level, increased transparency.
    • Presenting marketing alternatives to local business leaders.
    • Consulting with local businesses on social networking.
    • Placing us directly in homes, on prospective library patron’s computers, laptops, handheld devices, etc.
    • These tools are basically free but my time is valuable. Making time to make it work can happen. I am now expected to shoot photos of community events.
    • Library staff are involved – experimenting with our Web page and social network tools.
    • Ultimately, it is Lester Public Library’s mission in action: Read, Discover, Connect, Enrich.
  • THANK YOU!