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Social Networking: The Lester Public Library Experience

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A three and a half year journey utilizing social networks to connect with our community.

A three and a half year journey utilizing social networks to connect with our community.

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  • Literally thousands of free software to choose from.
  • Wikipedia is a prime example of social networking – all content is controlled by, well, us.
  • Literally thousands of free software to choose from.

Social Networking: The Lester Public Library Experience Social Networking: The Lester Public Library Experience Presentation Transcript

  • SOCIAL NETWORKING The Lester Public Library Experience
  •  
  • What is Social Software?
    • From Wikipedia: “Social software is normally defined as a range of web-based software programs. The software allows users to interact and share data with other users. This computer-mediated communication has become very popular with social sites like MySpace and Facebook , media sites like Flickr and YouTube , and commercial sites like Amazon.com and eBay . Many of these applications share characteristics like open APIs, service oriented design, and the ability to upload data and media.”
  •  
  • TAPPING INTO THE WORLD OF ONLINE SOCIAL NETWORKING CAN BE DAUNTING
  •  
  • BRANDING
    • LESTER PUBLIC LIBRARY, TWO RIVERS, WISCONSIN ON INTERNET SOCIAL NETWORKING SITES
  • 4 LESTER PUBLIC LIBRARIES
    • WE USE 7 NETWORKING TOOLS
    http://www.flickr.com/photos/lesterpubliclibrary/ http://www.facebook.com/LesterLibrary http://twitter.com/lesterpublic http://www.myspace.com/lesterpubliclibrary http://engagedpatrons.org/Blogs.cfm?siteID=4030&BlogID=142 http://www.youtube.com/user/lesterlibrary http://www.lplteen1001.blogspot.com/
    • TELL YOUR STORY THROUGH PICTURES
  • Record library activities.
  • Chronicle community happenings.
  •  
  • TRACK FLICKR TRAFFIC
  • “ Photos and videos that appear on the library’s website may be gathered from public programs, events, and library spaces. Photos, images and videos submitted by users for online galleries or contests may also be used by the Library for promotional purposes. To ensure the privacy of individuals and children, images will not be identified using full names or personal identifying information without written approval from the photographed subject, parent or legal guardian.” PATRON PRIVACY
  • WHY BOTHER? BECAUSE OVER 450 MILLION PEOPLE USE IT? TARGET NEW LIBRARY PATRONS? BUILD AN ONLINE COMMUNITY OF FANS? START A CONVERSATION WITH POTENTIAL PATRONS? INSTANTLY PROMOTE YOUR LIBRARY’S EVENTS, COLLECTIONS & SERVICES? BECAUSE IT IS FREE? BECAUSE IT IS FUN?
  • YES!
  •  
  • TRACK FACEBOOK HAPPENINGS
  • WEEKLY EMAIL SUMMARIES
  • TWO RIVERS FACEBOOK
  •  
  • NEW BLOG POST 5 DAYS A WEEK
  • TRACKING BLOG VISITORS
    • AT LEAST ONE TWEET PER DAY
  • Occasional YouTube user… for video inspiration visit Gerard Saylor’s site – http://www.youtube.com/user/LDFargoLibrary
  • PUT IT TOGETHER, KEEP IT FRESH
    • TAKE A PHOTO FROM FLICKR:
  • BLOG IT
  • CUT AND PASTE
    • THE POST FROM BLOGGING LPL INTO MYSPACE BLOG
  • DROP IT INTO FACEBOOK
    • THIS TWEET AIMS TWITTER USERS TO THE PHOTO IN FLICKR
    • CREATING AN ONLINE “BUZZ”
  • TEEN BLOG
    • THESE SOCIAL NETWORKS ARE A WELCOME ADDITION TO OUR ARSENAL OF MARKETING TOOLS AND STRATEGIES.
  • IMPACT ON LESTER PUBLIC LIBRARY
    • Willing to go where potential customers are, social networks – targeting an entirely NEW customer base.
    • Gaining state and national recognition.
    • Gaining international recognition (Japan and Germany)
    • Elevating awareness on the local level, increased transparency.
    • Presenting marketing alternatives to local business leaders.
    • Consulting with local businesses on social networking.
    • Placing us directly in homes, on prospective library patron’s computers, laptops, handheld devices, etc.
    • These tools are basically free but my time is valuable. Making time to make it work can happen. I am now expected to shoot photos of community events.
    • Library staff are involved – experimenting with our Web page and social network tools.
    • Ultimately, it is Lester Public Library’s mission in action: Read, Discover, Connect, Enrich.
  • Creating meaningful electronic content from the library… … for our community.
  • Politics as usual?
  • Becoming invaluable as a local government service.
  • Harness the power of social networks in leveraging your library’s future. Library directors leading the way – acting as the face of the library in the community and online.
  • THANK YOU! This PowerPoint presentation can be viewed at: www.slideshare.net/lpl2rivers