SOCIAL NETWORKINGSOCIAL NETWORKING
The LesterPublic LibraryThe LesterPublic Library
ExperienceExperience
What is Social Software?What is Social Software?
From Wikipedia: “Social software is normally defined as a range
of web-ba...
TAPPING INTO THE WORLD OFTAPPING INTO THE WORLD OF
ONLINE SOCIAL NETWORKINGONLINE SOCIAL NETWORKING
CAN BE DAUNTINGCAN BE ...
BRANDINGBRANDING
LESTERPUBLIC LIBRARY, TWOLESTERPUBLIC LIBRARY, TWO
RIVERS, WISCONSIN ONRIVERS, WISCONSIN ON
INTERNET SOCI...
4 LESTER PUBLIC4 LESTER PUBLIC
LIBRARIESLIBRARIES
WE USE 7 NETWORKINGWE USE 7 NETWORKING
TOOLSTOOLS
http://www.flickr.com/photos/lesterpubliclibrary/
http://www.facebook.co...
TELL YOURSTORY THROUGHTELL YOURSTORY THROUGH
Record library activities.Record library activities.
Chronicle community happenings.Chronicle community happenings.
TRACK FLICKRTRACK FLICKR
TRAFFICTRAFFIC
“Photos and videos that appear on the
library’s website may be gathered from public
programs, events, and library spaces. ...
WHY BOTHER?WHY BOTHER?
BECAUSE OVER450 MILLION PEOPLE USE IT?BECAUSE OVER450 MILLION PEOPLE USE IT?
TARGET NEWLIBRARY PATR...
YES!YES!
TRACK FACEBOOK HAPPENINGSTRACK FACEBOOK HAPPENINGS
WEEKLYWEEKLY
EMAILEMAIL
SUMMARIESSUMMARIES
TWO RIVERS FACEBOOKTWO RIVERS FACEBOOK
NEWBLOG POST 5 DAYS ANEWBLOG POST 5 DAYS A
WEEKWEEK
TRACKING BLOGTRACKING BLOG
VISITORSVISITORS
AT LEAST ONE TWEET PER DAYAT LEAST ONE TWEET PER DAY
Occasional YouTube user…Occasional YouTube user…
for video inspiration visit Gerard Saylor’s site –for video inspiration v...
PUT IT TOGETHER, KEEPITPUT IT TOGETHER, KEEPIT
FRESHFRESH
TAKE A PHOTO FROM FLICKR:TAKE A PHOTO FROM FLICKR:
BLOG ITBLOG IT
CUT AND PASTECUT AND PASTE
THE POST FROM BLOGGING LPL INTO MYSPACE BLOGTHE POST FROM BLOGGING LPL INTO MYSPACE BLOG
DROP IT INTO FACEBOOKDROP IT INTO FACEBOOK
THIS TWEET AIMS TWITTER USERSTHIS TWEET AIMS TWITTER USERS
TO THE PHOTO IN FLICKRTO THE PHOTO IN FLICKR
CREATING AN ONLINE “BUZZ”CREATING AN ONLINE “BUZZ”
TEEN BLOGTEEN BLOG
THESE SOCIAL NETWORKSTHESE SOCIAL NETWORKS
ARE A WELCOME ADDITIONARE A WELCOME ADDITION
TO OUR ARSENAL OFTO OUR ARSENAL OF...
IMPACT ON LESTERPUBLICIMPACT ON LESTERPUBLIC
LIBRARYLIBRARY
• Willing to go where potential customers are, social networks...
Creating meaningful electronic content from theCreating meaningful electronic content from the
library…library…
……for our ...
Politics as usual?Politics as usual?
Becoming invaluable as a local government service.Becoming invaluable as a local government service.
Harness the power of social networksHarness the power of social networks
in leveraging your library’s future.in leveraging...
THANKTHANK
YOU!YOU!
This PowerPoint presentation can beThis PowerPoint presentation can be
viewed at:viewed at:
Social Networking: The Lester Public Library Experience
Social Networking: The Lester Public Library Experience
Social Networking: The Lester Public Library Experience
Social Networking: The Lester Public Library Experience
Social Networking: The Lester Public Library Experience
Social Networking: The Lester Public Library Experience
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Social Networking: The Lester Public Library Experience

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A three and a half year journey utilizing social networks to connect with our community.

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  • Literally thousands of free software to choose from.
  • Wikipedia is a prime example of social networking – all content is controlled by, well, us.
  • Literally thousands of free software to choose from.
  • Social Networking: The Lester Public Library Experience

    1. 1. SOCIAL NETWORKINGSOCIAL NETWORKING The LesterPublic LibraryThe LesterPublic Library ExperienceExperience
    2. 2. What is Social Software?What is Social Software? From Wikipedia: “Social software is normally defined as a range of web-based software programs. The software allows users to interact and share data with other users. This computer- mediated communication has become very popular with social sites like MySpace and Facebook, media sites like Flickr and YouTube, and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs, service oriented design, and the ability to upload data and media.”
    3. 3. TAPPING INTO THE WORLD OFTAPPING INTO THE WORLD OF ONLINE SOCIAL NETWORKINGONLINE SOCIAL NETWORKING CAN BE DAUNTINGCAN BE DAUNTING
    4. 4. BRANDINGBRANDING LESTERPUBLIC LIBRARY, TWOLESTERPUBLIC LIBRARY, TWO RIVERS, WISCONSIN ONRIVERS, WISCONSIN ON INTERNET SOCIAL NETWORKINGINTERNET SOCIAL NETWORKING SITESSITES
    5. 5. 4 LESTER PUBLIC4 LESTER PUBLIC LIBRARIESLIBRARIES
    6. 6. WE USE 7 NETWORKINGWE USE 7 NETWORKING TOOLSTOOLS http://www.flickr.com/photos/lesterpubliclibrary/ http://www.facebook.com/LesterLibrary http://twitter.com/lesterpublic http://www.myspace.com/lesterpubliclibrary http://engagedpatrons.org/Blogs.cfm?siteID=4030&BlogID=142 http://www.youtube.com/user/lesterlibrary http://www.lplteen1001.blogspot.com/
    7. 7. TELL YOURSTORY THROUGHTELL YOURSTORY THROUGH
    8. 8. Record library activities.Record library activities.
    9. 9. Chronicle community happenings.Chronicle community happenings.
    10. 10. TRACK FLICKRTRACK FLICKR TRAFFICTRAFFIC
    11. 11. “Photos and videos that appear on the library’s website may be gathered from public programs, events, and library spaces. Photos, images and videos submitted by users for online galleries or contests may also be used by the Library for promotional purposes. To ensure the privacy of individuals and children, images will not be identified using full names or personal identifying information without written approval from the photographed subject, parent or legal guardian.” PATRON PRIVACYPATRON PRIVACY
    12. 12. WHY BOTHER?WHY BOTHER? BECAUSE OVER450 MILLION PEOPLE USE IT?BECAUSE OVER450 MILLION PEOPLE USE IT? TARGET NEWLIBRARY PATRONS?TARGET NEWLIBRARY PATRONS? BUILDAN ONLINE COMMUNITY OF FANS?BUILDAN ONLINE COMMUNITY OF FANS? START A CONVERSATION WITHPOTENTIAL PATRONS?START A CONVERSATION WITHPOTENTIAL PATRONS? INSTANTLY PROMOTE YOURLIBRARY’S EVENTS, COLLECTIONS &INSTANTLY PROMOTE YOURLIBRARY’S EVENTS, COLLECTIONS & SERVICES?SERVICES? BECAUSE IT IS FREE?BECAUSE IT IS FREE? BECAUSE IT IS FUN?BECAUSE IT IS FUN?
    13. 13. YES!YES!
    14. 14. TRACK FACEBOOK HAPPENINGSTRACK FACEBOOK HAPPENINGS
    15. 15. WEEKLYWEEKLY EMAILEMAIL SUMMARIESSUMMARIES
    16. 16. TWO RIVERS FACEBOOKTWO RIVERS FACEBOOK
    17. 17. NEWBLOG POST 5 DAYS ANEWBLOG POST 5 DAYS A WEEKWEEK
    18. 18. TRACKING BLOGTRACKING BLOG VISITORSVISITORS
    19. 19. AT LEAST ONE TWEET PER DAYAT LEAST ONE TWEET PER DAY
    20. 20. Occasional YouTube user…Occasional YouTube user… for video inspiration visit Gerard Saylor’s site –for video inspiration visit Gerard Saylor’s site – http://www.youtube.com/user/LDFargoLibraryhttp://www.youtube.com/user/LDFargoLibrary
    21. 21. PUT IT TOGETHER, KEEPITPUT IT TOGETHER, KEEPIT FRESHFRESH TAKE A PHOTO FROM FLICKR:TAKE A PHOTO FROM FLICKR:
    22. 22. BLOG ITBLOG IT
    23. 23. CUT AND PASTECUT AND PASTE THE POST FROM BLOGGING LPL INTO MYSPACE BLOGTHE POST FROM BLOGGING LPL INTO MYSPACE BLOG
    24. 24. DROP IT INTO FACEBOOKDROP IT INTO FACEBOOK
    25. 25. THIS TWEET AIMS TWITTER USERSTHIS TWEET AIMS TWITTER USERS TO THE PHOTO IN FLICKRTO THE PHOTO IN FLICKR
    26. 26. CREATING AN ONLINE “BUZZ”CREATING AN ONLINE “BUZZ”
    27. 27. TEEN BLOGTEEN BLOG
    28. 28. THESE SOCIAL NETWORKSTHESE SOCIAL NETWORKS ARE A WELCOME ADDITIONARE A WELCOME ADDITION TO OUR ARSENAL OFTO OUR ARSENAL OF MARKETING TOOLS ANDMARKETING TOOLS AND STRATEGIES.STRATEGIES.
    29. 29. IMPACT ON LESTERPUBLICIMPACT ON LESTERPUBLIC LIBRARYLIBRARY • Willing to go where potential customers are, social networks – targeting an entirely NEW customer base. • Gaining state and national recognition. • Gaining international recognition (Japan and Germany) • Elevating awareness on the local level, increased transparency. • Presenting marketing alternatives to local business leaders. • Consulting with local businesses on social networking. • Placing us directly in homes, on prospective library patron’s computers, laptops, handheld devices, etc. • These tools are basically free but my time is valuable. Making time to make it work can happen. I am now expected to shoot photos of community events. • Library staff are involved – experimenting with our Web page and social network tools. • Ultimately, it is Lester Public Library’s mission in action: Read,Read, Discover, Connect, Enrich.Discover, Connect, Enrich.
    30. 30. Creating meaningful electronic content from theCreating meaningful electronic content from the library…library… ……for our community.for our community.
    31. 31. Politics as usual?Politics as usual?
    32. 32. Becoming invaluable as a local government service.Becoming invaluable as a local government service.
    33. 33. Harness the power of social networksHarness the power of social networks in leveraging your library’s future.in leveraging your library’s future. Library directorsLibrary directors leading the way –leading the way – acting as the face ofacting as the face of the library in thethe library in the community andcommunity and online.online.
    34. 34. THANKTHANK YOU!YOU! This PowerPoint presentation can beThis PowerPoint presentation can be viewed at:viewed at:
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